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Work Background
Best Access DoorsEcommerce Marketing Manager
Feb. 2025Halifax, Nova Scotia, CanadaCalm, emotionally intelligent marketing leader with 5+ years of experience managing a 20-person, multi-department team across content, marketplaces, SEO, email, social media, product data, and paid media. Known for creating structure in chaos, guiding teams without micromanaging, and connecting creative strategy with technical execution. Strong background in AI-assisted content, ethical automation, and plain-language communication. Able to lead without ego, build without burnout, and deliver without drama. CORE COMPETENCIES • Team Leadership & Department Coordination (20+ team members, 6 areas)
• eCommerce Strategy & Amazon Marketplace Oversight
• Email Marketing (Klaviyo, Metics, Segmentation)
• SEO-Driven Content Development & Technical Copywriting
• Omnichannel Campaign Management (Email, Social, Web)
• AI Prompt Engineering & Workflow Optimization (ChatGPT)
• Cross-Functional Communication & Process Design
• Project Scoping, SOP Creation, System Mapping • Lead a cross-functional team of 20+ across SEO, content, Amazon marketplaces, email marketing, paid media, and product listings • Direct omnichannel strategy, ensuring alignment across ecommerce platforms, social content, and digital advertising • Oversee Amazon strategy, product setup, compliance, and enhanced content integration • Manage all internal marketing workflows, including campaign planning, optimization, and team coordination • Developed and led the company’s internal AI training program, with hands-on guides, ethical use cases, and prompt-based QA systems • Built scalable systems using ChatGPT, including: analytics summaries, performance reviews, and project scoping frameworks • Spearheaded company-wide process documentation and knowledge sharing initiatives
Best Access DoorsContent Manager
May. 2024 - Feb. 2025• Managed ecommerce team operations including restructuring, process development, performance reviews, recruitment, hiring, and terminations during manager’s maternity leave
• Overhauled content and SEO strategy for 1,000+ product listings and landing pages
• Introduced editorial QA pipelines and team review scorecards
• Trained editors and writers in prompt-enhanced writing and clarity-focused editing workflows
•Collaborated with Product, HR, and leadership to align content strategy with operational needs
Best Access DoorsCommunications Supervisor
Jun. 2020 - May. 2024Winnipeg, Manitoba, Canada• Rebuilt the SEO and writing team structure after leadership changes
• Co-authored and edited hundreds of landing pages, blogs, and ecommerce category descriptions
• Introduced editorial standards that reduced revisions and eliminated plagiarism issues
• Supported tech team during BigCommerce updates and product data migration
GATEWAY GROUP LimitedWebsite Content Manager
Jul. 2014 - May. 2017Winnipeg• Processed orders (received by phone/email) using an Enterprise Resource Planning (ERP) system
• Provided support, answered questions, processed payments and issued invoices
• Wrote website content, designed graphics and assisted with loading of products
• Set up and maintained social media accounts for three departments
• Assisted with online promotion of new snowmobile accessory developed by Gateway’s president
Pure-Ecommerce LLCEcommerce Project Manager
Jan. 2014 - Nov. 2014United States• Wrote all website content including product descriptions incorporating best practices for search engine optimization in order to gain exposure
• Researched suppliers, analyzed margins, established vendor accounts, submitted tax information, and managed the upload of all products to maximize potential profitability
• Trained new turnkey e-commerce business owners, assisting them with the process of taking over control of their online stores
• Ensured a high level of accuracy and consistency in accord with brand standards throughout the process of set-up, writing, upload, and final transfer to new owners to put them on the road to success
FreelanceFreelance Copywriter
Mar. 2012 - Jan. 2018Winnipeg, Canada Area• Researched and wrote SEO-optimized web content and articles for U.S. universities, local businesses, and platforms like Angie’s List • Produced conversion-focused copy to drive traffic and reader action across blogs and educational sites • Developed a 25-profile biography series based on interview transcripts for the Career Destination Manitoba website (via Learning Agents) • Specialized in adapting complex or technical material into clear, engaging public-facing content
Vantage MediaResearch Analyst
Oct. 2009 - Jun. 2010Winnipeg, Canada Area• Analyzed web search data and made recommendations for domain name purchases based on popular keywords and terms used by qualified searches
• Used Excel on a daily basis to keep track of domain name performance and to generate meaningful reports (including performing complex operations using pivot tables)
MB WorkinfoNETWebsite Content & Marketing Manager
Mar. 2006 - May. 2013• Provided consistent and reliable support to the Executive Director including writing funding proposals, planning new projects, and participating in development sessions during the rebranding process
• Sourced and posted current career opportunities relevant to the five groups that MBWIN served: Job Seekers, Youth, French, Aboriginal, and Disabled
• Wrote, updated, and maintained website content including a database of over 5,000 career-related resources to maintain MBWIN's reputation as the go-to for career information in Manitoba
• Represented MBWIN at job fairs and career events and interacted with job seekers, employers, and the general public in a professional manner to raise awareness of the resources MBWIN offered and to increase membership
Environment and Climate Change CanadaCommunications Assistant
Dec. 2004 - Dec. 2005Winnipeg, Canada Area• Supported the Communications Manager including booking trips, preparing for events and assisting with Minister visits
• Updated information on the Intranet and shared daily electronic news digest prepared for staff
Mars Hill GroupEcommerce Project Manager
Oct. 2003 - Oct. 2004Winnipeg, Canada Area• Reported directly to the President and managed daily email communications on his behalf
• Overhauled internal processes to ensure efficient management of projects
• Managed client requirements and expectations while assuring execution of deliverables and adherence to deadlines • Performed ongoing client research, responded to RFPs and wrote sales proposals
Tamm Communications Inc. Creative Manager
Mar. 1999 - Sep. 2002Toronto, Canada Area• Managed the creative department (five designers) for this busy recruitment advertising agency Designed ads, prepared mock-ups for presentations and interacted with the account management team
• Provided direction, established processes, and maintained a high level of quality in a fast-paced, deadline-driven setting
Tamm Communications Inc.Creative Manager
Mar. 1999 - Sep. 2002Toronto, Canada Area• Managed the creative department (five designers) for this busy recruitment advertising agency Designed ads, prepared mock-ups for presentations and interacted with the account management team • Provided direction, established processes, and maintained a high level of quality in a fast-paced, deadline-driven setting
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