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Work Background
CJM EduCulturalConsultant | Museu de Arte de São Paulo (MASP)
Aug. 2024 - May. 2025São Paulo, BrazilIn coordination with the opening of new educational spaces at MASP, examined the feasibility of expanding existing education programs and creating new ones in order to increase public engagement and non-philanthropic revenue. Currently assisting with the development of MASP PreCollege, the first-of-its-kind immersive program for high school students with ambitions of studying outside of Brazil.
CJM EduCulturalExecutive Director | Ilumina
Dec. 2023 - Feb. 2025São Paulo, BrazilOverall management and fundraising for this innovative music talent development initiative whose three principal activities are an annual festival set in a sustainable coffee farm outside of São Paulo, a program to assist young Latin Americans enter foreign music conservatories, and European touring.
IluminaDiretor executivo
Dec. 2023 - Feb. 2025São Paulo, BrazilComprometidos com a sustentabilidade financeira e operacional de todos os aspectos do Ilumina, fundado em São Paulo em 2015 pela violista Jennifer Stumm - um festival anual em uma fazenda de café sustentável no interior de São Paulo
- bem-estar e desenvolvimento de artistas muito talentosos do Brasil e da América Latina
- turnês e experiências formativas para nossos músicos
- temporada de espetáculos em São Paulo
CJM EduCulturalConsultant | Orchestra of St. Luke's
Jul. 2023 - Feb. 2024Completed an independent study of the marketability of a unique educational product developed by the Orchestra of St. Luke’s.
CJM EduCulturalFounder and CEO
May. 2023São Paulo, BrazilFounded in 2023, CJM EduCultural is an independent consultancy that amplifies culture and education through market research, intelligent planning and creative revenue growth. Based in São Paulo, CJM EduCultural melds international expertise with Brazilian values and creativity. Our expertise is in culture and education, but is applicable to nonprofits across all sectors.
The Recording AcademySenior Advisor, Grammy Global Ventures
May. 2023 - May. 2024Senior Advisor que desenvolveu um estudo de viabilidade e um plano de negócios para programas que expandem o alcance internacional da Recording Academy e do Grammy Awards | Senior advisor who developed a feasibility study and business plan for programs that expand the international reach of the Recording Academy and the Grammy Awards
CJM EduCulturalFounder
May. 2023São Paulo, BrazilFundada em 2023, a CJM EduCultural é uma consultoria independente que amplia a cultura e a educação por meio de pesquisa de mercado, planejamento inteligente e aumento criativo da receita.
Com sede em São Paulo, a CJM EduCultural combina experiência internacional com valores e criatividade brasileiros. Nossa experiência é em cultura e educação, mas pode ser aplicada a organizações sem fins lucrativos de todos os setores. Founded in 2023, CJM EduCultural is an independent consultancy that amplifies culture and education through market research, intelligent planning and creative revenue growth. Based in São Paulo, CJM EduCultural melds international expertise with Brazilian values and creativity. Our expertise is in culture and education, but is applicable to nonprofits across all sectors. Os projetos atuais incluem: - Orchestra of St. Luke's (New York, NY) - pesquisa de mercado para um programa de engajamento educacional
- Museu de Arte de São Paulo - Pesquisa para avaliar o cenário para novas ofertas educacionais no museu.
Museu Judaico de São PauloDirector of Institutional Development
Mar. 2022 - May. 2023São Paulo, São Paulo, BrazilLed a 3-member team that collaborated with the museum’s senior staff and board in view of raising charitable funds equivalent to approximately 90% of the Museum’s annual budget. Methods to achieve this goal: connect the in-house development team to all areas of museum activity; cultivate a community of financial support around the museum; convert pioneer patrons into annual patrons through thoughtful relationship building and by means of national, state and local incentive programs; establish a range of giving programs for individuals; and implement a comprehensive CRM that unites various activities of the Museum into one system. Selected projects/contributions: - Launched MUJ Patronos – in October 2022, with the active cooperation of the board, launched MUJ Patronos, a membership group for donors with the capacity to give R$50.000+ per year; over R$2 million committed by 1 December 2022. - Lei Rouanet fundraising – raised R$7,532,000, or 99.6% of the maximum approved by the federal government in 2022, in new resources from companies through incentive laws; renewed 5 sponsorships from 2021 with a value of R$3,710,287; doubled the number of sponsors of the the Museum in comparison to 2021. - Veevart Implementation – implemented Salesforce-based tool designed specifically for museums; converted 18 years of donor data into a dynamic resource for day-to-day use by the museum staff; the Museu Judaico was the first museum to use Salesforce technology for fundraising and ticketing.
Curtis Institute of MusicVice President For Institutional Advancement
Jul. 2019 - Feb. 2022Greater Philadelphia AreaLed a robust team of fundraising professionals to cultivate and increase support and broaden the reach of the Curtis Institute of Music, one of the world's most influential conservatories of music. Key achievements and service: - In 2020-21, the team helped raise over $14 million, including nearly $5 million for the Curtis Annual Fund. - In 2021-22, I prepared and closed an anonymous $20 million transformational gift that will enable all Curtis students to attend without having to incur educational debt and will endow the organ department. As of October 2021, my team has confirmed a total of $26 million toward the annual fund and endowment. I managed a yearly portfolio of high profile donors and serve as co-chair of the Council for Inclusive Excellence.
The Greatest Works AgencySenior Managing Director
May. 2018 - Jul. 2019Greater New York City AreaSenior consultant to non-profit, higher education, and cultural organizations, offering advisement regarding brand equity, expanding reach, and generating new revenue streams through strategic initiatives and innovation. Projects have included feasibility studies for the establishment of a branch campus, establishment of K-12 curriculum programs, and launching digital education programs for clients such as Berklee College of Music, The Royal College of Music, Pratt Institute, Brooklyn Museum, and Parsons School of Design. Additional projects involve associated consulting with AEA Consultants (Beacon, NY), a global firm involved in cultural/creative planning, and KPMG, a global professional service company.
The Juilliard SchoolMember, Tianjin Juilliard School Board of Directors
Jun. 2016 - Apr. 2018New York, NYInaugural board member of Tianjin Juilliard School. Opened in 2020, TJS is an artistic and educational institute operated by The Juilliard School, in the Binhai New Area of Tianjin, China. The Tianjin Juilliard School offers an accredited Master of Music Degree from Juilliard, a selective Pre-College Program, high quality performances, and open enrollment courses for professionals and beginners. Spearheaded development of this first branch campus in collaboration with the trustees, president, executive leadership, and faculty. Conducted six-month feasibility study, commissioned/evaluated third party market research, designed academic/artistic programs, negotiated with Chinese regulatory agencies, and planned all Tianjin/New York administrative events in support of campus initiative. Managed project from its inception: conducting/coordinating global search for and onboarding the campus architect, developing administrative/academic leadership teams, organizing/staffing local Tianjin school office, and directing worldwide media relations via digital outreach and printed media.
The Juilliard SchoolSenior Managing Director, Juilliard Global Ventures / VP Global Initiatives
Jul. 2011 - Apr. 2018New York City and ManhattanCo-founder of Julliard Global Ventures (JGV) in April 2014, initiated to build on the Juilliard brand by establishing new, global partnerships and revenue streams. Direct report to President. Directed 20-employee department to identify and establish numerous programs/sources of revenue, including the Tianjin Juilliard School, K-12 performing arts programs, edX-based courses for the consumer market (Juilliard Open Classroom and JuilliardX), and an award-winning educational subscription app on iOS (Juilliard Open Studios). Selected projects: - Julliard-Nord Anglia Performing Arts Program – co-conceived/established this educational program aimed at children K-12. Established in 2015, as of 2018 new learning resources and in-school engagements with Juilliard artists reached more than 50,000 students in 22 countries. - Tianjin Juilliard School (2011-2018) – Superintended multi-year China government relations program (2012-2018) and expedited Juilliard, New York visits by multiple delegations/government officials from China / Interfaced with, developed, and built strong relationships across multiple Chinese ministries and within the Chinese central government. - Exploration of opportunities in United Arab Emirates (2017-2018), Partnership with Brazil resulting in 20 collaborative educational projects involving dozens of Juilliard Artists (2011-2018), and facilitated government-funded academic review of three Mexican conservatories (2012) - Secured significant earned income for Juilliard over the course of still ongoing contracts through successful JGV ventures and the Tianjin Juilliard School. - Negotiated and closed numerous financial initiatives including a multi-million dollar contracts with corporations, hundreds of thousands of dollars in touring funds, and program/event sponsorships.
The Juilliard SchoolAssociate Vice President, Artistic and Strategic Initiatives
Jun. 2007 - Sep. 2011Reported jointly to the President and the Provost/Dean. Charged with creation, production, and facilitation of programs including student tours/student exchange programs across the globe, educational events featuring iconic classical artists, performance events, and out-of-town Board of Trustee retreats. Selected contributions: - Designed, planned, and initiated a new degree program in Historical Performance (2009), obtaining full endowment. The program is recognized in the news media for creating a rebirth of interest in historical performance in New York. - Produced tours of the Juilliard Orchestra to the People’s Republic of China (2008) and Juilliard Dance to Europe (2009) - Developed and administered a still-ongoing commissioning program that led to over 60 premieres of new musical works by esteemed composers including John Adams, Tan Dun, Lowell Liebermann, Christopher Rouse, and Joan Tower. - Produced a concert-staging of John Adams’s The Death of Klinghoffer conducted by the composer ; education-performance collaborations with Pierre Boulez/Lucerne Festival Academy and with William Christie/Les Arts Florissants; and master classes with Alfred Brendel and Vladimir Ashkenazy
The Juilliard SchoolAssociate Director, Juilliard Second Century Fund / Director of Centennial Planning
Jan. 1999 - Jun. 2007Planned and executed the year-long, global celebration of Juilliard’s Centennial Anniversary (2005-2006), including the production of “Arts in American Society” – a panel discussion featuring Supreme Court Justice Antonin Scalia, author David McCullough, soprano Renée Fleming and composer/lyricist Stephen Sondheim – and “Sir Isaac’s Apples,” a newly commissioned, critically acclaimed major dance work by Eliot Feld. Selected contributions: - In collaboration with other team members, cultivated and secured multi-million dollar philanthropic gifts from individuals and corporations and prepared, solicited, and closed gala/capital gifts ranging from $25k to $100k each, as part of a $300 million capital campaign. - Produced centennial tours of the Juilliard Orchestra in Europe and the U.S. and the first-ever tours of Juilliard Dance and Juilliard Drama in the U.S.
Metropolitan Opera AssociationResearch Associate
Jan. 1999 - Aug. 1999
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