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Work Background
Pedrollo Group USADirector of Product Marketing
Apr. 2021 - May. 2025Minneapolis, Minnesota, United StatesSecured licensing rights to DEWALT, CRAFTSMAN, and BLACK+DECKER from Stanley Black & Decker, integrating them into Pedrollo’s residential sump, utility, and sewage pump portfolio. Served as the primary liaison with Stanley Black & Decker to uphold all brand standards, legal requirements, and co-branding guidelines. Launched 48 branded SKUs across major retail and wholesale channels, generating $5M in first-year revenue and achieving year-over-year growth of 20–30%—outpacing industry benchmarks by 15–20%. Strategically leveraged the SBD partnership to secure shelf space and credibility for Pedrollo’s proprietary “Superior Pump” brand in major retail outlets. Developed and implemented full-scope go-to-market strategies, product positioning, and national merchandising rollouts. Led collaboration between engineering, sales, service, and logistics to ensure timely product launches and market alignment. Recognized with the Stanley Black & Decker Outstanding Performance Award in May 2025. Successfully operated as the company’s only remote director, fostering strong interdepartmental relationships and maintaining consistent execution.
Self EmployedSales Marketing Consultant
Jun. 2019 - Dec. 2019Oklahoma City, Oklahoma, United StatesAdvised small-to-mid-sized firms in industrial distribution, healthcare, and retail on brand growth and operational efficiency. Created tailored marketing strategies that increased awareness, lead generation, and profitability. Designed and executed multi-channel programs using email, PPC, SEO, and social media with measurable ROI.
Prime Time TravelBusiness Development Manager
Mar. 2018 - May. 2019Edmond, OKIncreased revenue by 40% for a 38-year-old travel agency within 18 months through brand repositioning and digital campaigns. Developed customer acquisition strategies that extended reach from local to national markets. Implemented automated email marketing and CRM optimization to improve retention and repeat business.
G's R3Owner/Operator
Sep. 2017 - Apr. 2021St Joseph, Missouri, United StatesLaunched a boutique consulting firm focused on branding and grassroots marketing strategy for startups and small businesses. Built digital marketing frameworks, brand guidelines, and automated customer acquisition funnels. Delivered high-impact, low-budget campaigns leveraging AI content tools and targeted community outreach.
SolaRight Wireless LightingVice President Marketing
Jul. 2015 - Aug. 2017Oklahoma City, Oklahoma AreaLed re-shoring of production from South Korea to U.S.-based manufacturing, achieving "Made in USA" certification. Increased annual revenue from $200K to $1M by expanding sales to government and transportation sectors. Established ISO-compliant processes and partnered with private equity to scale business operations.
Pelco Products, Inc.Marketing Manager
Nov. 2010 - May. 2015Edmond, OKRebranded all product lines and led the corporation through a full marketing transformation across multiple divisions. Co-authored and implemented a phase/gate new product development process, reducing time to market. Launched the most advanced “talking” pedestrian push button system in North America.
Franklin ElectricDirector of Retail Product & Marketing - Little Giant Brand
Jan. 2007 - Oct. 2010Oklahoma City, Oklahoma AreaDirected all retail marketing post-acquisition of Little Giant, supporting major retailers and private-label programs. Built award-winning customer-facing programs supported by national advertising, packaging, and selection tools. Partnered with brands like Coleman® and Mastercraft® for exclusive product programs across North America.
Little Giant Pump CoWarehouse/Assembly/Customer Relations/Marketing Management Position
Oct. 1989 - Oct. 2006Oklahoma City, Oklahoma AreaPromoted steadily from warehouse associate to Director of Marketing over 17 years. Managed hundreds of product launches, four acquisition due diligences, and ISO 9001/14001 certification. Participated on the executive team setting company-wide strategic goals and initiatives. Oversaw cross-functional initiatives across marketing, customer relations, product development, and operations.
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