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Work Background
OBSESSIONBoard Advisor/ Chief AI Officer
Jan. 2025United Arab Emirates🔀 WHAT ELSE x ⏩ WHAT NEXT 🚀 Innovation & Moonshot Experts 🔮 We Partner with obsessed leaders & owners to envision the future greatness of their worlds & lay the foundations today 📩 Reach out to know more
EducationChairperson of Communication Arts Department
Sep. 2024Beirut, Beirut Governorate, Lebanon
Siren AnalyticsArtificial Intelligence Consultant
May. 2024Advise the Internal Security Forces in Lebanon, ISF, on AI strategies in communication and Media Design a communication strategy for ISF that generates a higher brand equity for ISF Coordinated and designed at the Lebanese American University a full diploma in AI in communication for the ISF PR Department Train the PR Department on AI measurement tools to maximize reach and engagement
Deutsche WelleReclaiming Social Media
Feb. 2023 - Feb. 2023working on editorial and research work to publish as part of Reclaiming Social Media
American University in DubaiProfessor of Communication & Assistant Dean at MBRSC
Nov. 2021 - Sep. 2022Dubai, United Arab Emirates
UN WomenCommunication Consultant
Oct. 2021 - Mar. 2023
International Rescue CommitteeOrganizational Development Consultant
Jul. 2021 - Apr. 2022Beirut, LebanonOrganizational Capacity Development project for implementing partners in Lebanon
American University of BeirutAssistant Professor of Communication
May. 2021Beirut, LebanonDevelop and update course curriculum, syllabi, and instructional materials to reflect current trends and best practices in communication. Provide academic advising and mentorship to undergraduate students pursuing degrees in communication. Conduct scholarly research and publish in peer-reviewed journals and academic conferences. Pursue external funding opportunities, grants, and research projects in collaboration with colleagues and students. Participate in departmental and university committees, meetings, and events. Contribute to the development and assessment of departmental learning outcomes and program objectives. Foster a supportive and inclusive learning environment that values diversity, equity, and inclusion. Engage in professional development activities to enhance teaching effectiveness, research productivity, and service contributions. Collaborate with colleagues and external partners on interdisciplinary research projects and initiatives.
Lebanese Red CrossOrganizational Communication Consultant
Jun. 2019 - Aug. 2019Beirut, Lebanon
QualizoneBusiness Development Consultant
Oct. 2018 - Sep. 2021
EYBusiness Development Consultant
Jun. 2018 - Jul. 2021External Consultant focusing on change management
Rafik Hariri UniversityAssociate Professor of Communication & Media
Aug. 2016 - May. 2021Lebanon
UNICEFCommunication Consultant
Mar. 2016 - Mar. 2016Lebanon
CAREProject Manager
Nov. 2015 - Apr. 2016Yemen/ Jordan
LOYAC LebanonDirector of Communications
Jul. 2015 - Feb. 2020Lebanon• Increased the staff from 5 staff members to 16 staff members • Increased brand equity of the organization through media relations, campaigning, stakeholder management, and digital communication strategies. • Increased the annual budget of the organization by more than 60% through diversifying donors such as UNDP, UNNICEF, Mercy Corps, and several private sector organizations. • Organized fundraising activities from the public and private sector through cultural events in partnership with Lebanese ministries • Developed and implemented strategic communication plans that support organizational goals and enhance brand reputation. • Oversaw all aspects of media relations, including building and maintaining relationships with media outlets, journalists, and influencers to secure positive media coverage. • Managed public relations campaigns, press releases, and media events to enhance brand visibility and manage crisis situations effectively. • Lead content creation efforts across various platforms, including press releases, articles, blogs, social media, and marketing collateral. • Drove digital communication strategies, including email marketing, social media management, website content, and online advertising, to reach and engage target audiences.
American College for Sport MedicineOrganizational Development Specialist
Apr. 2015 - Jun. 2016Lebanon
Danish Refugee Council / Dansk FlygtningehjælpTrainer
May. 2014 - Oct. 2015BeirutCoordinated administrative, logistic and human resource management Assistant Field Trainer on DRC/SSCL 4–day HEAT Course (Hazardous Environment Awareness Training).
The Safety & Security Committee for Lebanon (SSCL)Acting Director
Feb. 2014 - Nov. 2015
Middle East Broadcasting CenterProduction Consultant
Jul. 2013 - Feb. 2014Dubai
Lebanese American UniversityAdjunct Assistant Professor
Sep. 2010 - Oct. 2024Beirut, LebanonTeach undergraduate and/or graduate courses in communications, including lectures, seminars, and workshops. Develop and update course curriculum, syllabi, and instructional materials to reflect current trends and best practices in the field. Provide academic advising and mentorship to undergraduate and/or graduate students pursuing degrees in communications. Conduct scholarly research and publish in peer-reviewed journals and academic conferences. Pursue external funding opportunities, grants, and research projects in collaboration with colleagues and students. Participate in departmental and university committees, meetings, and events. Contribute to the development and assessment of departmental learning outcomes and program objectives. Foster a supportive and inclusive learning environment that values diversity, equity, and inclusion. Engage in professional development activities to enhance teaching effectiveness, research productivity, and service contributions. Collaborate with colleagues and external partners on interdisciplinary research projects and initiatives.
Lebanese American UniversityProgram Coordinator
Sep. 2010 - Dec. 2013Beirut
AL Watan TvProducer
Apr. 2008 - Jul. 2008Kuwait
MEAFlight Attendant
Mar. 2007 - Mar. 2010Beirut, Lebanon
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