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Work Background
the rê labsFounder I CEO
Apr. 2025Paris
the rê labsFondateur
Apr. 2025Ville de Paris, Île-de-France, France
SOS AccessoireResponsable commercial B2B
Mar. 2023 - Feb. 2025Maurepas, Île-de-France, FranceLancement du service à destination des professionnels de la réparation d’électroménagers
Process, procédures et animation du portefeuille clients
Systm DigitalConsultant associé
Jan. 2020 - Dec. 2022Dakar - AbidjanConseil & Stratégie digitale (lancement de plateforme et développement d’application dans le secteur du numérique, de l’immobilier et crédit immobilier)
Accompagnement en transformation digitale (identification d’application métiers et déploiement dans le secteur Retail et Beauté)
Animation d’équipe et formation sur des outils numériques
Missions sur zone Afrique de l’Ouest ; Dakar & Abidjan
Industry for Packaging and ConstructionCommercial Director
Jan. 2016 - Dec. 2020Dakar, Sénégal• Restructured all the commercial portfolio based on profitability studies.
• Developed and enhanced the performance of all commercial activities.
• Ensured delivery of high-quality commercial activities and propelled organizational profitability.
• Restructured the human resources unit, trained a results-oriented team, and recruited higher-skilled personnel. • Renegotiated all existing raw material contracts and implemented long-term and low-rate raw material contracts to ensure supply continuity.
• Conducted a financial study on all the intermediate management balances and improved the overall rates.
• Reengineered the financial structure of the company.
• Identified potential individuals and corporations to support short and long-term investments. Key Achievements: Grew revenues by 80 percent in three years and improved the intermediate management balances by 10 points.
BensimonRetail Business Owner
Jan. 2011 - Dec. 2016Beyrouth• Successfully launched the worldwide renowned French brand Bensimon in Lebanon.
• Acted as the sole distributor of the brand in Lebanon.
• Expanded franchise to three locations in luxurious commercial districts of the country. • Built each location from the ground up, outsourced contractors, leased equipment, hired, and trained a human resources team.
• Ensured excellent inventory monitoring of all retail points.
• Developed and implemented a successful social media brand strategy.
Les petits ParisiensCo-founder & Managing Director
Jan. 2009 - Dec. 2014Beirut, Kuwait City, DakarOWNER, Dakar, Senegal 2019-Present OWNER, Kuwait, Kuwait, 2010-Present
OWNER, Beirut, Lebanon, 2009-2014 • Created and managed the first children luxury concept store (clothing, footwear, toys, and furniture) by select high-end European designers.
• Implemented cloud-based back-office tools.
• Designed a remote inventory and activity control system.
• Developed and implemented a successful social media brand strategy.
• Formalized the launch of a franchise in Kuwait in 2010.
MPM Restauration MakyannFounder & Managing Director
Jan. 1999 - Dec. 2009ParisLuxury caterer for corporate clients (Cartier, BNP, Valeo, GMF, Microsoft, LVMH, etc.) • Negotiated contracts with customers, evaluated their needs, and maintained their satisfaction levels.
• Liaised with suppliers and managed the food and beverage provision for events.
• Supervised the catering and waiting staff at functions.
• Coordinated with the chefs to plan the menus to be delivered.
• Recruited, trained, and motivated staff.
• Ensured health, safety, and quality standards are strictly met.
• Budgeted and established financial targets and forecasts Key Achievement: Reached an annual turnover of €600,000.
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