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Work Background
Interim HealthCare Inc.Director, Digital Marketing
May. 2021 - Apr. 2023United StatesHeaded the digital marketing team, driving all strategy and execution, introduced best practices, and continually improved digital marketing processes and standards. * Developed a more sophisticated targeting and segmentation for personalization approaches. Improving the user experience and engagement across the web via usability testing, accessibility, and research, driving a 32% year-over-year website traffic growth rate. * Implemented digital strategies that led to a 39.06% increase in blog subscribers and a 40.35% increase in IHC’s social community. * Developed and managed comprehensive digital media strategy and execution, inclusive of Content Mix, Paid & Earned Social Media, Paid Search & Display, Lead Generation, Website Optimization & Email marketing tactics to drive traffic and revenue. Improved Organic Search to a 79.11% MoM average over the course of 9-months and a 17.31% average MoM increase in lead generation.
* Strategically led website operations and marketing tech stack tools to scale marketing support of 300+ franchisee locations, transform digital capabilities, optimize the web to drive revenue conversions, and sharpen our operational efficiency. * Support internal teams and 300+ franchisee locations to provide top-notch customer service, set expectations on web delivery, and troubleshoot technical gaps into proactive action plans.
USPHL Atlanta Mad Hatters & Atlanta Ice HouseDirector of Marketing and Venue Promotions
Sep. 2020 - Jun. 2021Marietta, Georgia, United States* Built social marketing program, growing social community by 29% and engagements by over 215%. * Created and initiated a comprehensive integrated marketing plan driving a 36% increase in year-over-year revenue in just four months.
Brown Bag MarketingDirector, Strategic Accounts
Oct. 2019 - Jul. 2020Greater Atlanta Area
Kaye's By The RiverAssistant Manager & Marketing Manager
Jul. 2019Newland, North Carolina, United StatesOperations & Front-of-House Management: Oversaw day-to-day operations as Assistant
Manager for a high-end bistro in North Carolina’s High Country, known for catering to 200+
covers daily during peak season. Ensured smooth service, optimized seating flow, and
upheld service quality standards to enhance the guest experience. Marketing & Community Engagement: Led all PR, marketing, website, social media, and
community development initiatives, increasing brand visibility and community connection
in the local market. Staff Training & Development: Directed recruitment, training, and development programs;
created the staff handbook and standardized processes, improving team efficiency and
guest service consistency. Organized job fairs and led onboarding efforts to maintain a
reliable talent pool. Culinary & Kitchen Support: Gained comprehensive kitchen support training, including
roles as a daytime chef, line support, food preparation, and menu development. Assisted
with menu design and new dish creation, ensuring alignment with seasonal demand and
guest preferences. Inventory & Procurement: Managed inventory and ordering processes, maintaining costeffective
supplies and vendor relationships to support both daily operations and special
events. Event Planning & Execution: Spearheaded planning and execution for an annual wine
dinner series and various onsite events, overseeing everything from order coordination and
event setup to staffing, decoration, and on-site management for seamless guest
experiences.
Broad InsiteCMO & Founder | Fractional CMO | Marketing Strategist
Jan. 2017Greater Atlanta AreaAt Broad Insite, we provide high-impact marketing leadership to deliver strategic marketing solutions for businesses looking to scale, optimize, and grow their brand. As the Founder and Chief Marketing Officer, I specialize in crafting customized marketing strategies that drive brand amplification, lead generation, and measurable growth. By bridging the gap between leadership and execution, I ensure that clients achieve both short-term wins and long-term success. Fractional Marketing Services:
As a Fractional CMO, I provide flexible, scalable marketing leadership without the long-term commitment of a full-time hire. My services include:
• Strategic Roadmaps: Developing tailored marketing strategies aligned with business goals.
• Brand Elevation: Implementing initiatives that boost visibility, strengthen positioning, and enhance customer engagement.
• Team Leadership: Building and managing high-performing marketing teams to execute on ambitious growth targets.
• Corporate Communications: Managing Public Relations, Analyst Relations, and internal communications, ensuring cohesive messaging and alignment with business goals.
• Digital Transformation: Spearheading digital marketing strategies, content creation, and data-driven campaigns that deliver measurable ROI. Notable Client Experience:
SAP, AT&T, Capstone Financial, Prince Racquet Sports, Instant Freight Solutions, Arrow ECS, InterDev, SparkPoint Innovations, Peter Brandi Gallery, and more
NexTraqDirector of Marketing
Jun. 2015 - Jan. 2017Greater Atlanta AreaTransform the brand and company messaging to clearly differentiate NexTraq within the GPS Fleet Tracking Industry and further position the company as a leader in the fleet management and telematics space. * Activly led Co-Marketing strategy for white lable solutions with AT&T and Verizon.
* Implemented a new digital marketing strategy and rebrand effort including developing a SMB loyalty marketing program * Developed corporate branding guide
AT&TAssoc. Director, Small Business Digital Marketing
Jan. 2013 - Feb. 2015Atlanta, GADrive overall small business digital content strategy, from creation through content marketing and social media support. Content editor for AT&T's Small Business Newsletter, Small Business Solutions - Strategies & Insights website and AT&T's newest SMB Community Site, Business Circle. Oversight and development of AT&T's Small Business Influencer program, working with and developing content programs/campaigns with numerous SMB Experts including Bill Rancic, Mario Armstrong, Susan Solovic and more. Develop content and digital/live event programs with premier content partners including Forbes and MEC. - Business Marketing lead for Brand management across Small Business channel; review monthly advertising results, brand tracking and analyze for trends, content and promotion strategy. - Managed multiple agencies, writers and bloggers and SMB related sponsorship opportunities.
AT&TAT&T's It Can Wait - Business Marketing Lead
Jan. 2013 - Dec. 2014Greater Atlanta AreaLead Marketing Communications Manager for AT&T's It Can Wait campaign. Launched AT&T's It Can Wait Business Advocate program across AT&T's Business Channel. Created and launched the My Business Cares program for the Small Business market. Developed marketing plan for ICW program, raising awareness of ICW and encouraging AT&T business customers to support It Can Wait at various Advocate levels. Developed and continue to implement comprehensive communication plan including sales training, internal communication, customer events, PR and social media. Currently developing new It Can Wait Small Business program launching in October.
AT&TSMB Digital Marketing & Content Merchandising Lead
Jan. 2010 - Jan. 2013Direct overall content strategy, content development and merchandising for AT&T’s Small Business InSite and additional small business online properties. Responsible for strategic content creation and evaluation, merchandising of content through social media strategy, advertising, PR, digital marketing and internal communications. Manage various agencies, writers, analysts, bloggers and 3rd party small business expert relationships and corporate sponsorships.
BMSE GroupFounding Principal & CMO
Jan. 2009 - Apr. 2017Greater Atlanta AreaFounded BMSE Group is a Marketing & Communications Consultancy focused on engaging consumers through the things they love and the way they live. In other words, we tap into their passions and diverse lifestyle interests, building a seamless bond to our client’s brands. BMSE works hand-in-hand to create custom marketing programs that are smart, authentic, on target and of course, business building. Client experience includes: Prince Global Sports, Kartel, Lyle & Scott, USTA-Georgia, Atlanta Tennis Championships, James Creek Tennis Center, Phillips Arena, Corner Bakery, Cirque du Soleil, Alvin Ailey Dance Theatre, Embrace (National Black Arts Festival), ACAP (African Children’s Art Project), Bennett Street Gallery, Mason Murer Fine Art and more.
AT&TStrategic Online Communications Lead
Jan. 2007 - Dec. 2009Lead the development of strategic content for AT&T’s Network Exchange website with specific focus on the SMB and Government/Education/Healthcare segments, including the creation of case studies, analyst and corporate created white papers, product briefs and custom articles.
AT&TSenior Marketing Alliance Manager, Cingular
Jun. 2005 - Dec. 2006Directed the development and daily management of the Cingular alliance and managed cross functional matrix team from companies as well as external vendors and various agencies. Negotiated annual co-marketing agreement and managed the Marketing Development/ Co-Op marketing fund.
AT&TK-12 Senior Segment / Product Marketing Manager
May. 2002 - Jun. 2005• Directed the Marketing efforts around a K-12/Ed vertical in excess of $500 million delivering above-plan revenues each year.
• Strategic lead on all marketing programs that directly grew BellSouth’s K-12 industry vertical by over 23%. Worked across a highly-matrixed organization and with strategic partners to develop and launch a number of standard and E-rate product bundles targeted to the K-12 market. • Spearheaded the relaunch & content strategy for BellSouth’s innovative Education Gateway website. An online resource for students and teachers with classroom resources, downloadable tools and ed-tech partners. During my tenure, I was able to improve conversions by over 135% while also improving organic search results by 45%.
Hill+Knowlton StrategiesManaging Director
Apr. 2000 - Mar. 2001Atlanta, Georgia, United States
Officialstuff.Com Inc.Director, Communications & Brand Management
Nov. 1999 - Apr. 2000Lead Marketing Communications and Advertising Sponsorship Activation
Worked directly with Pebble Beach Pro-Am, The Grammys, NHL, MLB, NFL, NCAA and more
Porter NovelliSenior Account Executive
Nov. 1998 - Nov. 1999Branding and PR lead for Philips Arena in Atlanta. From ground breaking, through construction and opening.
Lead Strategy & execution for Anti-Smoking Campaign for Partnership for a Healthy Mississippi
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