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Work Background
Katapult DigitalAssociate Director - Data Analytics and Tech BU
Sep. 2024Pasig, National Capital Region, PhilippinesI lead the consolidated Data, Analytics, and Tech business units, taking care of BU development and profitability. Concurrently I still lead Innovation planning and execution both for internal process development as well as new product/service pipeline management and delivery for both my BU and the entire agency. Related disciplines: Business Development, Project Management, Market Research, Marketing Strategy, Business Strategy, Digital Strategy, Digital Media Planning and Buying, Data Reporting and Analytics, eCommerce Planning and Execution, Account Management
The World Bank GroupShort Term Consultant
Aug. 2024PhilippinesShort Term Data and Analytics consultant under the IMPACT Health PNG Project. Responsible for the development of a data-driven health information dashboard for the use of Provincial Health Authorities and the NDOH in Papua New Guinea using the DHIS2 platform. Additional responsibilities including conceptualization and planning of data automation pipelines for the same system, as well as training and onboarding of local health workers.
Katapult DigitalInnovation Lead
Jan. 2023 - Sep. 2024Pasig, National Capital Region, PhilippinesI lead the consolidated Data, Analytics, and Tech business units, responsible for the creation and maintenance of over 150 marketing performance dashboards and multiple ecommerce websites for our clients. Concurrently I am also the lead for Innovation planning and execution both for internal process development as well as new product/service pipeline management and delivery in the Analytics/Data Science space. Related disciplines: Project Management, Market Research, Marketing Strategy, Business Strategy, Digital Strategy, Digital Media Planning and Buying, Data Reporting and Analytics, eCommerce Planning and Execution, Account Management
Katapult DigitalDigital Marketing Manager - DAS Head
Jun. 2022 - Jan. 2023Head of the Data, Analytics, and Strategy team. In charge of generating, processing, and interpretation of campaign and other data sources for the implementation, monitoring, and optimization of Digital Marketing campaigns. Related disciplines: Market Research, Marketing Strategy, Digital Media Planning and Buying (Google and Facebook), Digital Strategy, Data Reporting and Analytics, eCommerce Planning and Execution, Account Management
Katapult DigitalDigital Marketing Manager
Jul. 2021 - Jun. 2022Accounts and Strategy Lead Market Research, Marketing Strategy, Digital Media Planning and Buying (Google and Facebook), Digital Strategy, Data Reporting and Analytics, eCommerce Planning and Execution, Account Management
Katapult DigitalAssociate Manager - Digital Marketing Strategy and Analytics
Jul. 2020 - Jul. 2021Pasig, National Capital Region, PhilippinesMarket Research, Marketing Strategy, Digital Media Planning and Buying (Google and Facebook), Digital Strategy, Data Reporting and Analytics, eCommerce Planning and Execution, Account Management
Katapult DigitalSenior Marketing Strategy and Analytics Specialist
Nov. 2019 - Jul. 2020NCR - National Capital Region, PhilippinesMarket Research, Marketing Strategy, Digital Media Planning and Buying (Google and Facebook), Digital Strategy, Data Reporting and Analytics, Account Management
Katapult DigitalMarketing Strategy and Analytics Specialist
Jun. 2019 - Oct. 2019PhilippinesMarket Research, Digital Media Planning and Buying (Google and Facebook), Digital Strategy, Data Analytics, Account Management
MedResearchConsultResearch Consultant and Managing Director
Sep. 2014Quezon CityI assist medical professionals with the fine-tuning and statistical analysis of their individual research studies whether it is for publishing or for simple training requirements completion.
Kalayaan CollegeProgram Coordinator (Business Administration and Economics)
Jun. 2014 - Aug. 2019
Kalayaan CollegeLecturer
Jun. 2012 - Mar. 2020Quezon City, PhilippinesI am part of the Kalayaan College faculty, teaching business and economics courses. Courses already taught/teaching include: Mathematical Methods for Economics, Microeconomics, Economcs of Money and Banking, Econometrics, Labor Economics, Introduction to Management, Computer Methods and Applications in Business, Operations Management, Human Behavior in Organizations, and Special Topics in Business Administration (Strategy).
University of the Philippines
Jan. 2012 - Dec. 2015
Snap!shots PhotographyOwner / Artistic Director
Jun. 2011 - Dec. 2019Pasig CityI conceptualize and execute photography projects for various clients and events. Snap!shots Manila can handle basic portraiture to complex photography requirements and events like weddings and corporate parties.
goFluentCorporate Business Trainer
Jun. 2008 - Jun. 2011PhilippinesAs a Corporate Business Trainer, I was in charge of training - from needs assessment to one on one tutoring and final assessment - of intermediate to advanced English language trainees from various European countries. Since TNA is specific to each learner, training structure is tailored and built from scratch each time.
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