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Work Background
Frame FitnessDirector of Product Development & Brand Experience
Jan. 2023 - Dec. 2024United StatesDeveloped the partnership and product development strategies to optimize incoming revenue and product features. Oversaw and managed the execution of the initial go-to market plan to drive increased brand awareness and recognition
Club FeastDirector of Partnerships
Jun. 2021 - Nov. 2021Los Angeles, California, United StatesOversaw the creative and execution of Club Feast's corporate partners. Managed a team of six business development representatives to increase the volume of our partnerships, resulting in approximately 20% increase in revenue per month for the company.
BC Way ConsultingBrand Development Specialist
Apr. 2020I help early-stage health and wellness businesses to get organized and prepared to scale with specialization in the following areas: Brand Operations & Strategy, Marketing Strategy & Partnerships, Client Management and Brand Expansion
GloveworxDirector of Business Development & Marketing
Jan. 2019 - Jun. 2021Oversaw all aspects of studio management and operations, business development, and marketing for Gloveworx. Directed strategic planning, budget tracking, and high-level execution of marketing strategies and programs to increase brand exposure and engagement through influencer programs, targeted media partners, e-CRM, website optimization, and paid and organic social strategies. Identified and developed strategic brand partnerships, working with external marketing teams to cross-promote Gloveworx and other retailers.
GloveworxBrand Experience Manager, Marketing & Operations Strategy
Aug. 2017 - Jan. 2019Greater Los Angeles AreaLed the on-the-ground expansion of two additional Gloveworx studios in less than one year through the development of operational programming, staff, and standard operating procedures. Oversaw the recruitment, hiring, training, and onboarding of dozens of employees across Los Angeles and New York.
Box + Flow LLCLaunch Partner, Marketing & Operations Consultant
Apr. 2016 - Mar. 2017New City, New YorkLaunched the Box + Flow lifestyle-fitness brand by leading the marketing and operational strategies for the first studio single-handedly, spearheading all operations and building the company’s brand. Set up operations and the launch marketing plan in three months and opened the studio in four months’ time. Developed the multi-channel marketing strategy with a focus on client acquisition, client retention, eCRM, social media, and athlete influencer tactics.
Condé NastBrand & Consumer Marketing Advisor
Jan. 2016 - May. 2016Greater New York City AreaLed the ideation and implementation of 360° consumer marketing programs across the Condé Nast portfolio, focusing on innovative consumer product partnerships, events, and influencer strategies for Self, GQ, and Bon Appétit.
InsideHookIntegrated Marketing Manager
May. 2015 - Jan. 2016Greater New York City AreaSpearheaded and oversaw execution of 360° custom lifestyle marketing proposals for established and potential clients, including native video, unique written editorial influencer content, and real-time events distributed across digital and mobile channels. Collaborated with operations, editorial, and design teams to manage campaign development and the media planning process for new clients.
Remy CointreauDigital Marketing Manager
Aug. 2011 - May. 2015Greater New York City AreaManaged the planning, budget tracking, and high-level execution of global and local marketing strategies and programs across multi-channel platforms for Remy Martin, Mount Gay Rum, & Cointreau. Collaborated with cross-functional teams to identify the paid media and unique content strategies to increase brand exposure and engagement through brand ambassadors, targeted media partners, SEO, paid social, programmatic display, and e-commerce strategies.
Remy CointreauDigital Marketing Associate and Brand Consultant
Jul. 2009 - Jul. 2011Oversaw global community management and development of key content categories for Remy Cointreau’s digital and social media channels. Identified a strategic partnership, working with DailyCandy.com to grow the U.S. CRM databases for Cointreau through a brand program targeting a key demographic.
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