Paula Quintana

Senior Strategy Consultant @Razorfish

Marketing DirectorMarketingMarketing Analytics ManagerConsultingAdvisorCustomer ResearcherEngagement ManagerAssociate Partner

Experienced strategic planner with over 10 years of leading long-term strategic initiatives, with a strong focus on the digital landscape. Proven expertise in brand positioning, digital experience, competitive analysis, and market entry strategies. Skilled at transforming market insights, consumer trends, and business objectives into coherent strategic plans that drive growth and innovation. I help brands understand their market, target audiences, and opportunities for enhancing their digital experience, offering improvements that generate real value for their key audiences. I have a strong experience working for automotive, retail, banking and healthcare brands, among other industries. My core competencies and deliverables include: - Conducting and presenting user research (qualitative, quantitative, desk research) - Developing strategic recommendations to improve brand digital experience based on web performance analysis, user insights, and market and consumer analysis - Providing strategic direction for tenders and competitive bids - Assisting with presentation storytelling and creating impactful presentations for executive audiences - Collaborating with different teams and profiles, such as UX, UI, Creative teams, media teams, Data, among others

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Work Background

Lead Strategist

Razorfish FranceLead Strategist

Apr. 2022• Led digital strategy for major clients, owning the process from opportunity discovery to roadmap definition and delivery oversight. • Defined omnichannel customer journeys and identified optimization opportunities using qualitative and quantitative research and performance analysis. • Presented strategic recommendations to C-level stakeholders, translating technical and user data into business-focused insights. • Drove innovation projects exploring how AI, immersive experiences, and new digital ecosystems can elevate customer experience and brand relevance. • Managed a team of 4 strategists and orchestrated work with specialists in Data & Customer Performance, SEO, Social Intelligence, UX, and UI.

Senior Strategist

Razorfish FranceSenior Strategist

Jan. 2019 - Apr. 2022France, Paris• Developed customer experience and product strategies for clients in banking, retail, and mobility sectors. • Conducted user research, competitive benchmarking, and market analysis to inform experience innovation. • Defined strategic KPIs and success metrics for new digital services and features. • Partnered with design and development teams to ensure alignment between roadmaps, business goals, and user needs.

Client Director

Razorfish FranceClient Director

Sep. 2017 - Dec. 2018• In charge of the account management of media clients such as Fleury Michon, AXA, Marriot, among others. • Designed and optimized digital acquisition strategies (Paid Social, Display, SEO/SEA) to support product launches and improve campaign performance.

Affiliate Account Manager / Biz Dev

_Alchimie_Affiliate Account Manager / Biz Dev

May. 2015 - Sep. 2017París y alrededores, FranciaLed negotiations with ad networks and traffic sources globally, enhancing mobile acquisition efforts across multiple active countries.

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