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Work Background
YobanfaCreative Director
Oct. 2020Yobanfa (有辦法) is a creative agency I founded with a group of like-minded friends in 2020. Through creating the branding and web presence for 'Imagine Taiwan', I discovered a passion for creative direction and sought an outlet to utilise these accrued skills in more varied ways. Since our inception we have taken on branding and web-design work for start-ups and individuals whenever capacity allows. We help people find and solidify their unique positioning through novel marketing strategies, while working with talented graphic designers to build exciting online presences for up-and-coming brands.
Imagine-TaiwanCo-Founder
Jan. 2018Taipei City, TaiwanI've launched and grown 'Imagine' in Taiwan - an adventure, events and experiential learning company as well as consulting on business development of Imagine throughout Asia. The process has taught me to oversee a wide range of stakeholders and manage a diverse set of people with different needs, backgrounds and languages. I've developed this company from a start-up to become one of Taiwan's leading and most reputable trip and adventure providers. Throughout it all, I have been privileged do a great deal of exploring in Taiwan's unique and rich wilderness and learnt a great deal about the cultural nuances that make the island so special and learnt to speak proficient Mandarin Chinese on the way.
The Niseko CompanyLogistics Coordinator
Nov. 2015 - Nov. 2016Niseko, JapanDelivering high quality customer services for one of the most respected chalet management & concierge services in Japan.
Amanda app Inc.UK Marketing Coordinator
Aug. 2015 - Oct. 2015London, ShanghaiHandling the UK side of the visionary Chinese learning app's marketing operations
Rexam PLCSustainability Intern
Aug. 2015 - Aug. 2015London, United KingdomCollecting data and making presentations for a cradle to cradle initiative highlighting the lifecycle of an aluminium can.
British CouncilScholarship
Aug. 2014 - Jan. 2015The British Council awarded me a scholarahip to study mandarin Chinese business and economics at Tianjin Polytechnic University.
The All England Lawn Tennis Club (Championships) LimitedDay Steward
Jun. 2012 - Dec. 2015
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