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Work Background
Thomson ReutersSenior Copywriter (Freelance)
Apr. 2022• Collaborate with content and product partners to ideate and write white papers and blogs that promote and encourage adoption of Thomson Reuters solutions for midlaw and government segments.
Thomson ReutersSenior Copywriter
Apr. 2022• Collaborate with content and product partners to ideate and write white papers and blogs that promote and encourage adoption of Thomson Reuters solutions for midlaw and government segments.
HealthPartnersSenior Copywriter
Apr. 2021 - Jul. 2025Greater Minneapolis-St. Paul Area• Partnered with product, clinical and marketing teams to ensure consistent voice and brand messaging across platforms including websites, online patient interview flows, treatment plans, blogs, email campaigns, print assets and social media. • Developed and executed strategic content plans and coordinated with internal and external partners to build messaging that embodies and reinforces the HealthPartners brand.
• Created, managed and distributed monthly email nurture campaigns that reach 350,00 patients and drive awareness and engagement.
• Used analytics tools and collaborated with SEO to create SEO-optimized blog posts to increase visibility and encourage engagement.
VirtuwellSenior Copywriter
Apr. 2021 - Jul. 2025Greater Minneapolis-St. Paul Area• Partnered with product, clinical and marketing teams to ensure consistent voice and brand messaging across Virtuwell platforms including websites, online patient interview flows, treatment plans, blogs, email campaigns, print assets and social media. • Developed and executed strategic content plans and coordinated with internal and external partners to build messaging that embodies and reinforces the Virtuwell and HealthPartners brands. • Created, managed and distributed monthly email nurture campaigns that reach 350,00 patients and drive awareness. • Used analytics tools and collaborated with SEO to create SEO-optimized blog posts to increase visibility and encourage engagement.
Thomson ReutersContent Marketer
Jun. 2019 - Apr. 2021• Wrote SEO-optimized content including blogs, white papers, playbooks, social media posts and video scripts to align with product strategy and business objectives.
• Managed the creation and deployment of monthly digital newsletters in partnership with demand gen to more than 90,000 small and midsize law firm customers.
• Managed paid and organic social strategies on LinkedIn and Facebook to drive engagement with Thomson Reuters brand.
Thomson ReutersContent Strategist
Mar. 2016 - Jun. 2019Eagan, MN• Crafted unique and compelling content for websites, blogs, social media promotions, videos and PPC landing pages that align with and strengthen clients’ brands.
• Conducted website audits to identify opportunities to enhance content and navigational elements with the goals of increasing site visibility, boosting engagement and improving the user experience. • Devised and implemented content and social media strategies to support and achieve clients’ online communications, branding and business goals.
FindLaw, part of Thomson ReutersContent Strategist
Mar. 2016 - Jun. 2019Eagan, MN• Crafted unique and compelling content for websites, blogs, social media promotions, videos and PPC landing pages that align with and strengthen clients’ brands. • Conducted website audits to identify opportunities to enhance content and navigational elements with the goals of increasing site visibility, boosting engagement and improving the user experience. • Devised and implemented content and social media strategies to support and achieve clients’ online communications, branding and business goals.
Thomson ReutersCopywriter
Feb. 2012 - Mar. 2016Eagan, MN• Developed content strategies to support clients’ overall online communication and business objectives
• Conceptualized, wrote and edited blog posts to align with clients’ marketing and social media strategies
• Wrote press releases to garner media attention and leverage clients’ online presence
FindLaw, part of Thomson ReutersCopywriter
Feb. 2012 - Mar. 2016Eagan, MN• Developed content strategies to support clients’ overall online communication and business objectives • Conceptualized, wrote and edited blog posts to align with clients’ marketing and social media strategies • Wrote press releases to garner media attention and leverage clients’ online presence
Thomson ReutersSEO Strategist
Dec. 2010 - Mar. 2012Eagan, MN• Led search strategy to include content recommendations, blogging objectives and press release and video optimization
• Conducted regular client-interfacing website performance reviews • Created customized keyword search analysis and strategy
• Devised and implemented SEO recommendations
FindLaw, part of Thomson ReutersSEO Strategist
Dec. 2010 - Mar. 2012Eagan, MN• Led search strategy to include content recommendations, blogging objectives and press release and video optimization • Conducted regular client-interfacing website performance reviews • Created customized keyword search analysis and strategy • Devised and implemented SEO recommendations
Transamerica Retirement Management, Inc.UX Content Strategist (Contract)
Mar. 2010 - Nov. 2010St. Paul, MN• Collaborated with web design to provide strategic direction for rebrand of corporate website
• Managed content and interactive enhancements for new online membership program
• Wrote, edited and proofed content for online channel to boost SEO and align with business objectives
• Analyzed and managed website analytics data for corporate and affiliate websites
VoxMarketing Manager
Jul. 2007 - Oct. 2009Chicago, IL• Developed online marketing strategies to improve SEO, increase click-through rates and generate leads
• Organized and managed social media campaigns including Facebook, Twitter and YouTube
• Researched, wrote and edited independently produced industry reports, white papers and case studies
• Conceptualized and wrote copy for online and print marketing collateral materials
NewsMark, Inc.Account Executive
Nov. 2006 - Jun. 2007Chicago, IL• Developed media pitches to secure coverage on local and national television programs and stations including The Today Show (NBC); The Early Show (CBS); WABC-TV (ABC), New York; KGO-TV (ABC), San Francisco; WMAQ-TV (NBC), Chicago; WFLD (FOX), Chicago
• Coordinated a twelve-city media tour to promote products for the 2007 International Home and Housewares Show • Generated concepts, researched topics and booked guests for Whirlpool's The American Family podcast
Mahdlo & Associates, Inc.Contract Marketing Consultant
Apr. 2006 - Nov. 2006Chicago, IL• Helped manage and coordinate a five-state project launch for AT&T • Created and edited press releases to garner media attention
• Wrote blog posts to promote thought leadership within the Chicago marcom community • Developed and managed relationships with key vendors
U.S. BankParalegal
Nov. 2004 - May. 2006Minneapolis• Responsible for receiving, reviewing and responding to compulsory legal process served on U.S. Bank; successfully managed and prioritized a heavy caseload to meet stringent deadlines.
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