Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
School of the Art Institute of ChicagoMFA Candidate
Aug. 2025Chicago, Illinois, United StatesI'm pursuing my MFA in Writing, with a concentration on creative nonfiction.
GoFundMePrincipal Product Marketing Manager
Sep. 2021 - Jul. 2025Seattle, Washington, United StatesAs GoFundMe's second and now primary product marketing hire, I built the function from scratch and established end-to-end launch and growth processes, like messaging hierarchies, marketing launch tiers, and air-tight brief templates. I owned GTM strategies across five portfolios, our AI product suite, and donor and fundraiser value propositions. I brought audience-centered, data-driven strategies to every stage of the product and customer lifecycles. One of our launches re-engaged 7 million lapsed donors and added $2.5 million in donation pipeline. Across every audience and portfolio, I focused on listening first, delivering clear value to real people, and building systems that scale.
Technology Transformation Services (TTS)FY21 Diversity Guild Co-Lead
Sep. 2020 - Sep. 2021As FY21 Diversity Guild Co-Lead, I championed and amplified the work of my colleagues to build an inclusive, equitable organization where every employee can grow and thrive. I collaborated across all TTS business units, facilitated employee town halls and listening sessions, and worked with leadership to implement lasting progress. My co-lead and I collaborated with DEI representatives from every business unit on shared priorities to drive our big-picture goals. These priorities included hiring, onboarding, and retention; programming; training and tools; storytelling and communications; and equity in product, design, and partnerships.
Find VenturesAdvisor
Aug. 2020 - Mar. 2025Seattle, Washington, United StatesI'm honored to serve as marketing advisor for Find Ventures, a community-driven nonprofit that aims to make “entrepreneurship for all” a reality by equipping Black, Latinx, Indigenous, people of color, women, non-binary, LGBTQIA+, disabled, and low-income founders with non-dilutive grant funding, programming, and coaching.
White House Presidential Innovation FellowsDirector of Marketing & Outreach
Mar. 2020 - Sep. 2021Washington, District of Columbia, United StatesAs Director of Marketing & Outreach for the Presidential Innovation Fellows (PIF), I'm driven by the work of every Fellow. These technologists, designers, and strategists are at the table and on the ground with federal leaders and our people, all to solve some of our nation's most complex challenges. PIF is urgently needed, especially now - and it's an honor to build our impact, community, and stories. On the PIF Leadership Team, I shape a singular and consistent PIF brand through marketing strategy and execution, messaging, and storytelling. More specifically, I deliver: Brand Strategy and Marketing: I translate overall business strategy into an actionable brand and marketing strategy. This includes defining and developing the expression of the value proposition, and then marketing and evangelizing that value. Copywriting and Content Development: I craft end-to-end storytelling conveyed through online media, video and print materials to build and scale our brand for both internal and external audiences. Partnerships: I develop and manage strong relationships with private and public sector partners. Marketing Analytics: I measure and improve all execution through user-centered and customer-focused data analysis.
WeWorkStartup Incubator Manager - WeWork Labs Seattle
Jun. 2019 - Mar. 2020Greater Seattle AreaI worked as a business advisor and superconnector for Seattle members of WeWork Labs. Working with our city's rich ecosystem of leaders across venture, tech, startups, social good, and more, I curated community and programming to help local founders thrive and scale. WeWork Labs is WeWork’s global innovation platform that supports early-stage startups and corporations seeking to transform their industries. Through our range of services, resources, and networking opportunities for early-stage startups, accelerators, incubators, VCs, and larger corporations, we create and empower an ecosystem of innovation open to anyone with a vision where the next generation of entrepreneurship can grow.
MicrosoftProduct Marketing Manager, Azure Mixed Reality
Oct. 2018 - Jun. 2019Greater Seattle AreaI led the portfolio launch and end-to-end go-to-market (GTM) strategy for new mixed reality cloud services, more than doubling VR/AR brand mentions month over month, and reaching share of voice parity with competitors. Working across engineering, brand, business development, and developer relations, I created a culture of collaboration and deliverables that landed positively in market with customers, press, developers and analysts.
MicrosoftMarketing Communications Manager, CEO Communications
Sep. 2017 - Oct. 2018Greater Seattle AreaI helped enable Microsoft to achieve its mission by maximizing the scale, impact and voice of the CEO, internally and externally. I led social pilots and analytics and briefing and production materials for monthly town halls with our global employee community, increasing engagement with key audiences and employee viewership of leader communications. A deeper dive: - I led end-to-end execution & measurement of the CEO’s LinkedIn presence with a video series humanizing innovation with professional audiences, a key constituency. Pilot generated 13x more likes, 26x more comments & greater positive sentiment than CEO's previous content on the same products. I scaled with a mission-driven campaign on accessibility, which drove 3.4M+ engagements and positive sentiment from commenters sharing intent to apply our accessibility technology to their work.
- I curated the CEO’s weekly Board of Directors update across Microsoft and the industry, synthesizing company-wide innovation and societal trends into a clear, “must-read” digest.
- I curated the CEO’s employee town halls reaching tens of thousands of employees globally every month, and my data-driven approach to Q&A topics & on-demand videos helped increase employee viewership by 2x. Even more importantly, it helped more employees feel heard by their leaders & their company.
- I ensured every engagement was executed to perfection by leading briefing materials, keynote preparation, social media reporting, industry research & event/media requests.
- I led a cross-company v-team for July 2018 launch of D&I as core priority in our rewards process, an update marking systemic change at a live panel with our global employee community. I updated & socialized work backs, sourced prominent speakers, curated content & design with internal & external partners, managed publication & amplification, & connected panelists with highly relevant Microsoft teams, resulting in over $10M company investment towards a diverse future of work.
MicrosoftProduct Marketing Manager, HoloLens and Mixed Reality Marketing (Microsoft ACE)
Sep. 2016 - Sep. 2017Greater Seattle AreaPartnering VR industry leader SH//FT, I designed and managed a content pipeline and spotlight program that increased apps built by women and engaged thousands upon launch. I PM'd our storytelling with category leaders and customers, sourced and scaled developer success stories, identified and activated new markets and audiences, plus delivered cohesive messaging as brand and naming lead. My content and amplification strategy drove awareness and advocacy of Windows Mixed Reality and HoloLens as the world’s leading VR/AR solution with thousands of industry influencers.
MicrosoftProduct Marketing Manager, Traffic & Content Strategy (Microsoft ACE)
Sep. 2015 - Sep. 2016Greater Seattle AreaLaunching a digital influencers program, I initiated and managed cross-company partnerships, paid media targeting, platform onboarding, and engagement strategy. Achievements include leading go-to-market strategy and project management from ground zero to beta testing for two products, plus co-creating the world’s first inclusive design comic through deep community listening and user research.
Mary and Leigh Block Museum, Northwestern UniversityResearch Aide & Writer
Jan. 2015 - Jun. 2015Greater Chicago Area• Examined and reported weekly events and quarterly gallery openings for the Muse blog
• Researched and analyzed 15 teaching museums to innovate student advisory board framework with Engagement Manager
Northwestern University Office of International Program DevelopmentSocial Media Manager
Sep. 2013 - Aug. 2015Greater Chicago AreaLeveraging the student community, I planned and published IPD’s first user-generated content campaigns, increasing organic post reach by 1.4K since inception. With the Marketing Communications Manager, I launched social accounts, designed our visual presence, and developed the office’s financial aid campaign.
Intch is a Professional Networking App for the Future of WorkSee more people like Aileen on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
245304 people
19
Communications Professional, Digital Content Creator
18
Freelance Copywriter
16
President & Founder @ FedSafe-US, LLC