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Work Background
ScentimentSenior eCommerce & Operations Consultant
Sep. 2024 - Dec. 2024Miami, FLConsulted on operational scaling for a fast-growing startup. Brought structure and clarity to warehouse workflows, fulfillment accuracy, and customer service alignment. Key Achievements
• Implemented IMS to eliminate inventory oversells
• Created warehouse and CS SOPs that reduced shipping errors
• Introduced project management systems to enhance team collaboration
Ricordami, LLCHead of eCommerce & Logistics
Jan. 2023 - Feb. 2025United StatesRemote + International Travel Led eCommerce and logistics operations for a rapidly growing, highly seasonal luxury gift brand. Oversaw multi-node fulfillment, 3PL relationships, Shopify systems, and end-to-end order performance with a focus on scalable infrastructure. Key Achievements
• Reduced per-unit fulfillment costs by 17% through 3PL contract negotiations
• Cut fulfillment error rates by optimizing WMS and vendor communications
• Delivered executive KPI dashboards on SLA adherence, mispicks, and CX
• Enhanced packaging performance to improve damaged goods rate and customer satisfaction
Dose of RosesDirector Of Operations
Jun. 2019 - Jan. 2023Los Angeles County, California, United StatesOwned end-to-end operations and fulfillment strategy during periods of explosive growth for this luxury gifting brand. Built out internal systems, ERP integrations, and scalable SOPs to support 500%+ order surges during peak holidays. Key Achievements
• Increased order accuracy and speed by 36% during peak seasons
• Negotiated vendor contracts that reduced average cost-per-order
• Successfully launched products and seasonal campaigns at scale
• Integrated ERP with Shopify for real-time operations visibility
Sports ResearchMarketing Content Manager
Dec. 2016 - Jun. 2019San Pedro, Ca• Designed new on-brand visual elements to effectively convey concepts and messaging. • Conceptualized, planned and executed original designs for a wide range of website properties. • Designed over 70 on-brand, product specific landing pages to drive traffic to products’ amazon pages to promote growth in sales and SEO rank. • Created survey funnels to promote sales and positive reviews.
Long Beach AirportMarketing Content Manager
Mar. 2016 - Mar. 2017Long Beach, Ca• Manage new brand identity and updated all assets to reflect new brand guidelines • Designed marketing & informational assets: digital promotions, brochures & flyers, etc. • Designed Social Media assets including Snapchat Geofilters
Shieldz Technology, Inc.CMO
Feb. 2016 - Feb. 2017Newport Beach, California• Developed and managed comprehensive brand identity across all company websites and assets. • Developed and directed strategy for launch of new product resulting #1 ranking across major search engines and over $30k in revenue within 4 months after launch. • Managed all aspects of marketing planning, budgeting, metrics and reporting. • Designed and edited PowerPoint presentations to enhance corporate message.
Paige Hathaway, LLCCreative Director, CMO
May. 2015 - Mar. 2018Southern California
Self-employedeCommerce & Digital Operations Cosultant
May. 2013 - Aug. 2019United StatesClients: Liquid I.V., Sports Research, Fashion Nova, Paige Hathaway, Beats Accessories Partnered with early-stage and scaling DTC brands to optimize fulfillment infrastructure, develop operational systems, and support brand expansion across digital and retail channels. Worked closely with founders and marketing teams to align backend logistics with brand goals and seasonal campaigns. Key Achievements • Built fulfillment systems to support subscription, seasonal, and influencer-driven growth • Sourced and negotiated with 3PLs across the U.S. to ensure scalable logistics • Supported brand development through packaging innovation and campaign alignment • Created demand planning and inventory tools for rapid-growth product lines
Dealer PrerollCreative Director
Aug. 2011 - Mar. 2015Greater Los Angeles Area• Developed successful, efficient and duplicatable process for pre roll production geared to serve a mass number of clients on a monthly basis. • Designed advertisements, tradeshow banners and signage from concept through completion. • Trained designers on computer graphic design programs such as Adobe After Effects, Adobe Illustrator and Adobe Photoshop. • Designed storyboards, scripts, illustrations and animations to effectively convey concepts and messages through explainer and pre roll videos. • Managed multiple projects simultaneously while under pressure to meet strict weekly deadlines.
TruInteractiveBrand & UX Designer / Motion Graphics Lead
Mar. 2010 - Sep. 2013El Segundo, California, United StatesLed creative and visual communications for training and internal logistics processes. Designed explainer content that clarified backend workflows across fulfillment and CX teams. Key Achievements
• Produced motion graphics and training decks for internal ops
• Designed branding and UX for eCommerce and operational tools
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