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Work Background
Invesco Ltd.MBA Consultant
Mar. 2025 - Aug. 2025London Area, United Kingdom• Designed a digital marketing strategy for self-directed ETF investors across the UK, Germany, Italy, and
Switzerland, shaping content and channel tactics now used in active campaigns.
• Conducted European market research, investor interviews, and platform benchmarking to develop client personas, map ETF investor journeys, and identify conversion pain points.
• Proposed a unifying brand positioning and messaging framework tailored to regional personas.
• Used statistical analysis to uncover correlations between ETF investors’ self-perception and platform
preference, shaping audience segmentation and channel strategy.
• Developed a campaign ROI framework to track content and funnel effectiveness.
Cambridge Management Consulting MBA Consultant
Oct. 2024 - Dec. 2024Cambridge, England, United Kingdom
Cambridge Management ConsultingMBA Consultant
Oct. 2024 - Dec. 2024Cambridge, England, United Kingdom
Grupo Panamericana de RadiosBoard Member
Feb. 2023Lima, Peru• Active board member working on strategic initiatives to expand digital revenue streams, increasing online engagement and monetization opportunities.
• Advised on digital transformation efforts to align with evolving industry trends and audience behavior.
• Collaborated with executive leadership to assess and optimize digital marketing and sales strategies and provided insights on content direction and audience engagement to support social media growth.
Seashell SwimwearSales, Innovation and Development Manager
Aug. 2021 - Feb. 2023Lima, PeruCompany dedicated to the design and marketing of swimwear and beachwear for women and children • Supervised annual strategic planning to enhance brand positioning and communication, achieving a 122% sales increase in 2021 and 153% in 2022. Increased recurring client base from 4% to 12% from 2021 to 2022
• Implemented the E-Commerce channel, representing 52% of total sales by 2023, and established new
physical sales channels through multi-brand store partnerships
• Developed and executed customer-focused digital communication and pricing strategies, leading to the
implementation of distribution channels to provinces (6.1% of total sales) and abroad via a DHL alliance in
2023
• Coordinated with the team for audiovisual projects, commercial campaigns, and innovation initiatives, while analyzing business processes and presenting KPI reports directly to the Board of Directors
• Executed the establishment of a new manufacturing line that reduced production costs for our swimwear products by 20% by implementing an in-house facility team of five skilled textile workers
GoFunnelzSales Development Specialist
Feb. 2017Lima, PeruIndependent consultant focused on the development of new digital sales channels using automated sales flows • Events Industry - Spearheaded the implementation of a customer acquisition process using chatbots and CRMs in 2023, resulting in a 160% increase in sales and a 500% increase in quotes compared to the same period in 2022
• Digital Marketing Agency - Collaborated on the implementation of a digital system, utilizing software tools to ensure organized data management and seamless information accessibility for the agency's new and potential clients. This initiative notably enhanced service efficiency, speed, and the perceived value of our services
• Digital Marketing Agency - Developed and optimized campaigns through continuous data analysis across digital and traditional media channels. This was achieved by harnessing the capabilities of Meta's Data Insights, Google's MySQL, Microsoft's Power BI, Google's Looker Studio, Excel, and client feedback
BelcorpIntern in Social Innovation
Jun. 2015 - Aug. 2016Peru• Contributed to a team dedicated to continuously enhancing our value proposition for the sales force (sales consultants).
• Responsible for creating innovative and engaging communication proposals to build loyalty and foster emotional connections between the sales consultants and the company.
• Coordinated with regional teams to ensure the effective implementation of Social Innovation initiatives in each country.
• Collaborated with the creative team to develop print and digital content, strategically communicating the development plan to the sales consultants.
• Conducted database analysis and competitive benchmarking to strengthen our value proposition.
ResortQuestMaintenance Service Assistant
Oct. 2013 - Mar. 2014Park City, Utah• Designed work schedules and assigned tasks for a maintenance team of 15 employees, responsible for the upkeep of 350 rental units owned by the company in Park City.
• Conducted weekly coordination with department leadership to define roles and assign specific tasks for each team member.
Dunkin DonutsStore Supervisor
Oct. 2011 - Dec. 2012Lima, Peru• Supervised customer service provided by counter staff at Dunkin' Donuts locations across Lima.
• Oversaw the implementation of Dunkin' Donuts marketing campaigns at the local level (Lima).
• Ensured adherence to best practices in production, storage, and quality control across stores in the local area.
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