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Work Background
PR & Communication Manager
Gateway FiberPR & Communication Manager
Aug. 2022Wright City, Missouri, United StatesLeading media relations and corporate communications, including publicity, customer messaging, and earned media opportunities, as well as managing agency relationships.
Marketing & Communication Manager
Gateway FiberMarketing & Communication Manager
Jul. 2021 - Aug. 2022St. Charles County, Missouri, United StatesResponsible for online content and customer-facing brand communication and messaging via Gateway's website, blog, email marketing, media relations, and events.
Partner
Workman Communications GroupPartner
Dec. 2020
Firearms Instructor
The Range St. Louis WestFirearms Instructor
Sep. 2020St. Louis County, Missouri, United StatesNRA-certified pistol instructor teaching basic handgun, defensive handgun, and MO concealed carry.
Content Marketing Manager
Propper InternationalContent Marketing Manager
Apr. 2016 - Feb. 2020Greater St. Louis Area- Managed all online social content and channels (900% average increase in following) and brand awareness campaigns, thought leadership blogs, video production, tradeshow support, and dealer support. - Key contributor to overall B2C and B2B digital marketing strategy that resulted in over 25% YOY top line revenue growth for three straight years. - Responsible for all SEO efforts, including e-comm product descriptions and campaigns managed through Magento and Listrak. All SEO efforts informed by data analysis and keyword planning through Google Analytics & Keyword Planner, SEMrush, Crazy Egg, and other search-focused tools. - Created and managed new brand ambassador/influencer and affiliate marketing programs through AvantLink. - Managed media planning, budget, and execution.
Copy Writer & Web Content Specialist
New BalanceCopy Writer & Web Content Specialist
Feb. 2012 - Nov. 2015Greater St. Louis Area- Strategized, wrote, and executed impactful digital content that helped make e-comm the most profitable division of the company. - Responsible for generating engaging online content to build brand awareness. - Constructed over 1,200 emails that resulted in record sales for NewBalance.com and the family of brands sites: Warrior, PF Flyers, Aravon, Cobb Hill, Dunham, and Joe’s New Balance Outlet. - All e-comm functions managed through Demandware.
Marketing Director
YMCA of Iredell CountyMarketing Director
Jun. 2010 - Jan. 2012Statesville, North Carolina- Managed marketing department and implemented successful new Y-USA brand strategy. - Provided direction, guidance, and leadership for member outreach initiatives and branch services marketing. - Increased membership by 47% and program participation by 72% YOY for three YMCA branches through print, digital, and social content.
Marketing Specialist
Corning Cable SystemsMarketing Specialist
Sep. 2007 - Nov. 2008Hickory/Lenoir, North Carolina Area- Managed advertising campaigns, direct mail campaigns, trade show booths and show support, and distributor support campaigns. - Supported marketing and training efforts for major distribution channels: Graybar, Accu-Tech, Communications Supply Corporation (CSC), and the federal government marketing program.
Commerical Channel Marketing Specialist
Cardinal BrandsCommerical Channel Marketing Specialist
Apr. 2006 - Aug. 2007Greater St. Louis Area- Created and inserted advertisements in trade publications, national contract catalogs, and online presence on vendor and internal web sites. - Produced tradeshow booth graphics and collateral material. Worked closely with retail distribution customers, including OfficeMax, Office Depot, Staples, SP Richards, Quill, W. B. Mason, and an assortment of smaller wholesalers and dealers.
Marketing Director
Whispering Hills Apartments & TownhomesMarketing Director
May. 2005 - Apr. 2006Greater St. Louis Area- Oversaw Corporate Apartment promotional program (Fortune 500 & local clients), resident relations, and lease marketing. Managed magazine advertising – creative, pricing, and distribution. - Contributed to team that consistently maintained 95%+ occupancy.
Gateway Fiber
Wright City, Missouri, United States
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