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Work Background
More Local Clients LLC.Founding Partner & Head of Digital Marketing
Sep. 2021Lincolnshire, Illinois, United StatesBuilt a brand-to-demand engine: branding/rebranding + conversion-ready websites + GBP/Local Ads/SEO + AI nurture, used across 44+ active clients. Ran 90-day sprints that take clients from audit → build → inbound in weeks, not quarters. Led brand & rebrand programs (positioning, messaging, visual identity) and shipped new sites/redesigns that improved conversion paths and lifted booking rates. Created SOPs + live dashboards tying spend → CPL → SQLs/Booked Jobs → Revenue for faster decisions and tighter optimization loops. Directed a distributed team in 10+ countries (design, dev, SEO, ads, content); stay hands-on with tough accounts until KPIs hold. Delivered site rebuilds (GHL/WordPress/Duda) with speed, UX, and on-page SEO gains → CPL down and lead-to-booking up. Standardized brand kits + web component library to cut build times and keep UX consistent across verticals.
AMIVERIS ENTERPRISE, INC.Fractional Head of Digital / Contract Growth Lead
Sep. 2021Chicago, Illinois, United StatesEngage as embedded leadership (your email/Slack, your tools). Non-solicit and conflict-free by default. Own plan, channel mix, and KPI cadence; lead Local SEO/LSA; build GHL automations; connect to Power BI attribution. I run 2–4 week strategy sprints that clarify ICP, positioning, offer/pricing, channel mix, budgets, and KPIs—then lead execution. Flagship strategy win: Took a business from concept to multi-million in revenue in 36 months—led GTM from zero (ICP, positioning, offer/pricing), built the channel plan (Local Ads/SEO, reviews, referral ops, email/SMS), and built brand and website. Facilitated founder/sales workshops to align messaging, objection handling, and review/reputation ops with demand gen. Outcomes across engagements: strategy-to-execution ramp cut to 2–4 weeks, CPL −25–50%, contact→booking +8–20%, no-shows −10–25% after messaging/UX + follow-up fixes.
AMIVERIS ENTERPRISE, INC.Senior Business Consultant
Jun. 2016 - Sep. 2025Chicago, Illinois, United StatesDelivered enterprise data migration from Cognos/Teradata to Power BI & Azure Developed reporting systems for major clients (nonprofits, healthcare, finance) Led FP&A budgeting solution buildout and product development for Abbott Labs Headed branding, marketing, and website strategy for IT consultancy and e-commerce launches Trained 450+ users on Cognos 11 in enterprise environments Integrated marketing automation and digital campaigns to support product launches Used cross-functional leadership to support data, marketing, and tech teams ✅ This hybrid role was a bridge between enterprise BI and modern digital growth systems.
FacetBusiness Intelligence Practice Manager
Aug. 2005 - Jun. 2016Chicago, Illinois, United StatesOversaw major Cognos 10 Extranet deployments, including 300K+ monthly report cycles Developed a new BI product line for Fortune 500 clients and training organizations Led Power BI product launch from architecture through go-to-market execution Managed BI teams and project portfolios in B2B tech, insurance, and training sectors Delivered $1M+ revenue generation through strategic marketing and data offerings
Sky SolutionsDirector, Central Region & Training
Jan. 2002 - Aug. 2005Hasbrouck Heights, New Jersey, United StatesCaptured $650M in revenue in Year 1; drove $330M in new training business Led sales, recruiting, and consulting teams across multiple states Developed training systems for client retention and customer success Oversaw CRM strategy and client lifecycle development for software and services
i3 Systems, Inc.Practice Lead
Jun. 2000 - Jan. 2002Chicago, Illinois, United StatesGrew team from scratch to 13+ while scaling company from $0 to $750M Delivered $200M+ in business through strategic B2B account capture and client retention models Created early landing page/CRM pipelines for client qualification and pre-pay programs Launched productized service packages to secure long-term relationships
CognosSenior Business Intelligence Consultant
Jun. 1999 - Jun. 2000Schaumburg, Illinois, United StatesLed BI solutions across Leo Burnett, Abbott Labs, TTX, Cyborg Systems, State Farm Architected 2 SAP BI data marts and implemented PowerPlay and Cognos HR modules Provided enterprise reporting training across Fortune 100 organizations Specialized in large-scale data modeling and custom analytics delivery
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