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Work Background
CotyGlobal Trade Marketing & Commercial Planning
Sep. 2022 - Sep. 2025Amsterdam, North Holland, Netherlands• Strengthen commercial effectiveness by aligning and optimizing local go-to-market plans with the global strategy, focusing on key new product launches.
• Ensure alignment between local plans and the global strategy, with a particular focus on market forecast size and pricing. This involves reviewing the financial statements to optimize profitability and enhance brand positioning.
• Deliver timely and informative business analyses and presentations to facilitate the adaptation of strategy and action plans.
The Estée Lauder Companies Inc.Product Marketing CLINIQUE, EMEA
Mar. 2021 - Sep. 2021Paris, Île-de-France, France• Assist with coordination and consistency of content across online & offline consumer touchpoints for the entire EMEA region.
• Track performance of recent launches and influence product development.
• Assist with the 360-asset creation plan for e-retailers i.e. Sephora, Zalando etc.
• Perform market analysis to bring insights to evaluate consumer and business needs. Topics I covered included competitor analysis, market segmentation and trends, brands position, and potential for growth.
• Successfully managed supply chain and demand planning at both the regional level (EMEA) and within specific countries, efficiently addressing any associated challenges.
Project lead: Successfully created from scratch a user-friendly dashboard, to easily track performance of sell in and sell out evolution, observe market share trend on a monthly bases; Wins: Design Thinking Project winner, on successfully creating an asset (logo design/ artwork) for a new HR project based on a team of 4 employees at company level.
L'OréalProduct Marketing - Active Cosmetics Division EE Zone, CeraVe
Jan. 2020 - Jun. 2020Paris Area, France• Coordinate the launch and the development of the brand strategy in countries.
• Influence product development to create new products in line with European consumer expectations.
• Assist on forecast and budget plans, created driver trees based on P&L drivers to easily understand the business model of each market.
• Perform analysis to track and support the strategy performance of the Marketing, Digital and Medical Plan.
Project lead: Created an Educational Project through an agile feedback process, to enhance customers understanding and awareness of the technology of the brand. I initiated this project, and this was the start why the brand is a leader in educating consumers on specific ingredients.
Deloitte Albania and KosovaConsultant
Dec. 2014 - Oct. 2018Tirana
Deloitte Albania and KosovaSenior Consultant
Nov. 2014 - Oct. 2018Tirana
HighgateAccountant
Nov. 2012 - Oct. 2013Greater New York City Area
TIDE MagazineDigital Marketing
Jul. 2010 - Aug. 2010Beijing, CHINA
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