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Work Background
Chief Technology Officer
Total Image GroupChief Technology Officer
Jul. 2020 - Jul. 2025Sydney, New South Wales, Australia• 5 Years of extensive expertise in the development and implementation of web design, workflow and integration management for 110+ B2B uniform portal solutions with 350,000+ franchise staff ordering annually. • Track record of successfully executing hundreds of custom integrations, tenders and API implementations, ensuring seamless connectivity and interoperability across diverse systems and platforms. • Migration to Microsoft Azure cloud services, stabilising over 11,000 orders per week with over 100+ B2B businesses. • Automation and cost reduction using federated identity services combined with custom development and partner collaboration to securely deliver staff login and ordering based on company subsidies and staff credits including home delivery and warehouse tracking. • Shared theme development for reusable portal deployments VS custom client specific brand designs and UX delivery. • Managed a team of 3 remote developers, collaborated with 3 in-house marketing staff, liaised with 2 executive staff and managed support from a team lead of 4 Zendesk support staff.
Chief Technology Officer
Know Your Solutions Pty LtdChief Technology Officer
Jan. 2015Bondi Junction, Sydney, Australia• Over 10 years project management of an integrated collection of regulatory compliance solutions (Regtech) offered as a Software as a Service (SaaS). • Solution designed, implemented, team managed and supported KYS automated end-to-end, global customer onboarding and identity verification solution for Know Your Employee (KYE), Know Your Customer (KYC), Know Your Business (KYB) and identifying the Ultimate Beneficial Owners (UBO) while fulfilling Anti-Money Laundering/ Counter Terrorism Financing obligations (AML/CTF) in real time. • ISO 27001 certified and audited for 4+ years. • Research & development grant funding for 4+ years. • Microsoft Azure marketplace ready App. • Microsoft Co-Sell approved partner with sponsored subscription. • Document Verification Service (DVS) gateway service provider (GSP) approved implementation of web services and development team management. • Managed a remote and evolving team of 9 developers / UX / testers over more than a decade and collaborated with government technical advisers, Azure cloud technical support and various domestic and international commercial partner technical teams.
Founder & CEO
Action WebsitesFounder & CEO
Feb. 2001Melbourne, Australia• Over 20 Years of expertise in end-to-end client & project management, ecommerce design & development, hosting & support services. • Curated and managed multiple teams of designers, developers, testers and collaborated with clients as well as technology partners and systems locally and remote for Australia, New Zealand, China, Philippines, Brazil and more. • Sovereign Hill’s online ticketing system integrated to Point of Sale (POS) and back-office systems using a custom design, workflows, and collaboration with multiple partners and technologies. • DriveMyCar’S 2 rounds of investment funded website versions delivering success with $8 million turnover, 50,000+ users, and 13,000 bookings for Australia’s first car owners/driver rentals marketplace. Featured on A Current Affair, Nine News, Sky News and more. • Frank Green start-up brand identity and ecommerce website for reusable coffee cups and water bottles using nopCommerce. • IVE Group custom online ordering integration project for estimation and quotation through single sign on, kits, usage, reports and workflows for B2B portal. • Australia’s first and longest nopCommerce partner for eCommerce solutions (14 years). • Approved partner of eWay payments, MYOB approved partner, XERO development partner, eBay partner network, Microsoft Biz/Website Spark/Azure, Geotrust partner program, PayPal developer, and AWIA member.
Office Manager
Quality Technology Distribution Pty LtdOffice Manager
Jun. 1998 - Feb. 2001Ringwood, Victoria, Australia• 3 year scale up from $7million turnover to $42million and expand from 9 staff to 24 staff delivering a national IT distributor supporting 10,000s products • Custom designed our factory location from scratch with stakeholders including office network systems, sales office, phone system / call centre and routing, computer assembly line, accounting and warehouse systems enabling a diverse Australian and Chinese focused business across the IT supply chain of wholesalers, resellers, retailers and direct sales. • Government and national franchise retailer tenders, build, supply, and support of computer systems, networks and fail fix. • Brand identity, trademarks, intellectual property, and international collaboration from Australian office and China based office. • Successful sale of company to Synnex Australia post scale up.
Customer Service Rep
Tech PacificCustomer Service Rep
Jan. 1997 - Jan. 1998
technical support
lidcam technologytechnical support
Jan. 1995 - Jan. 1996

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Web Tech Solutions for E-Commerce
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