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Work Background
Smartee Pants ClothingFreelance Digital Marketing Specialist/SEO Specialist
Jun. 2004 - Nov. 2009Tampa, FloridaRan multi-million dollar company online marketing operations. Developed Instagram and Facebook marketing campaigns to expand audience. Increased Facebook followers from 100 to 15,000 Raised sales by 25% via Instagram marketing. Designed e-books utilizing Adobe Creative Suite resulting in increased visitor engagement and conversions. Produced digital video content for Youtube and Instagram utilizing Final Cut Pro. Monitored campaigns on Google, Bing Ads, Facebook and Newsmax daily to ensure goal CPA was met. Optimized campaigns using multiple key performance indicators which required refinements to ad copy, bid prices, device targeting, day parting,A/B split testing, demographic targeting other KPIs Used Adroll retargeting program to increase sales by 15%. Company was sold in November 2009.
Suncoast DiscountsDirector Marketing
Mar. 2002Seffner, FLManage liquidaition website with 45K daily visitors. Developed corporate branding and marketing strategic plan. Create engaging written and multimedia content and distribute via social channels per content strategy. Leverage Google and social analytics data to increase traffic, engagement and inform site strategy. Produce digital video content for YouTube utilizing Final Cut Pro, iMovie and /or QuickTime. Developed social strategies to drive engagement, amplify brand message, and expand total audience size. Increase monetization via SEO optimization and paid influencer published content. Responsible for all aspects of web design to include, inventory photos and item descriptions. Answer customer inquiries via email and phone. Manage daily email marketing, triggered, and transitional email building, maintenance and integration. Email reporting and analysis, AB testing and campaign planning.
The Roanoke Times, Roanoke VirginiaWeb Designer
May. 1999 - Oct. 2001Roanoke, VirginiaWeb Designer and SEO marketing specialist for newspapers online edition, Roanoke.com Worked as part of a two person team to design, redevelop and maintain the news portion for roanoke.com. Design Lead for creation of jobs.roanoke.com Created banner advertisements for retail clients and in house promotions. Designed and maintained websites for over 50 retail clients. Trained retail clients how to update and manage their websites. Strategized and implemented plan to drive leads through search marketing requiring a credit card capture under a $60 cost per acquisition with a monthly volume of 100+ Leads.
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