Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
The North Group, IncMarketing
Apr. 2025Milford, Michigan, United StatesI joined The North Group to lead a new phase of strategic marketing growth, aligning brand development, demand generation, and thought leadership across key industries including healthcare, corporate services, and government. In this role, I’m building a scalable marketing foundation: developing account-based marketing (ABM) strategies, driving cross-functional collaboration, enhancing digital presence, and creating lead generation programs that directly support business development initiatives. My approach is rooted in the belief that marketing should do more than generate leads — it should build trust, create meaningful connections, and support the real-world missions of the industries we serve. I focus on creating marketing that educates, empowers, and strengthens relationships in highly specialized markets like healthcare and private client security. This opportunity has allowed me to expand my leadership impact — from shaping overall marketing strategy to launching initiatives that support sales enablement, executive positioning, and long-term brand growth.
Big Water TechnologiesDirector of Marketing And Business Development
Mar. 2019 - Mar. 2025Southfield, MIJoined as the company’s first high-level marketing hire and built the function from the ground up—driving strategic growth that helped double annual revenue from $6M to $12M. I oversaw both marketing and business development, led all vendor and freelancer relationships, and served as a key cross-functional leader translating executive vision into scalable marketing strategies. Highlights: > Led the go-to-market strategy for BigVoice, the company’s VoIP offering, which became one-third of company revenue. Built a fully integrated, holistic campaign that included brand development, SEO, social media, paid search, email marketing, and account-based outreach.
> Worked closely with the CEO to interpret business goals and translate them into actionable marketing strategies and department-level support.
> Unified internal communications and branding by auditing and overhauling outdated documents and resources across departments. Successfully implemented new, aligned materials—requiring team buy-in, retraining, and consistent cross-functional collaboration.
> Established a consistent brand voice and marketing infrastructure, creating messaging and systems that supported sustainable growth.
> Drove holistic marketing strategy across SEO, content, social, ABM, and paid media—ensuring campaigns were cohesive, targeted, and effective.
> Known for connecting the dots between data and decision-making—demonstrating ROI through analysis and storytelling that made results visible across the company.
JRA Marketing ConsultingDigital Marketing Consultant
May. 2016 - Mar. 2019Highland, MIAs a marketing consultant, I partnered with businesses across diverse industries to develop brand strategy, digital marketing, and growth-focused positioning that drove measurable success. 🚀 Key Areas of Impact: • Brand Strategy & Positioning – Guided businesses in refining their brand messaging and online presence to improve customer engagement and trust. • SEO & Content Marketing – Optimized B2B & B2C WordPress websites, increasing qualified organic traffic by 40% in six months through targeted SEO, content strategy, and audience research. • Email & Marketing Automation – Designed and implemented email campaigns & automation workflows, improving open rates by 20% and deliverability by 25%. • Product & Digital Marketing – Created and tested product marketing strategies that resulted in a 15% increase in website traffic and 20% higher social media engagement through A/B testing and audience segmentation. • Diverse Client Portfolio – Served industries including non-profit, education, procurement, cannabis, SaaS, SMEs, international corporations, healthcare, and beauty, tailoring marketing strategies to their unique needs. My consulting work allowed me to hone expertise in influencer marketing, content strategy, and digital growth, helping businesses scale their brand presence, refine messaging, and maximize engagement across multiple platforms.
High Level Marketing, LLCContent Strategist
Nov. 2015 - Apr. 2016West BloomfieldAs a Content Strategist at High Level Marketing, I helped businesses strengthen their digital presence by developing SEO-driven content strategies, user-focused website wireframes, and conversion-optimized messaging. 🚀 Key Areas of Impact: • Brand & Content Strategy – Created SEO-driven content for 50+ websites, increasing online visibility by 30% and leading to a 20% boost in sales. • User Experience & Wireframing – Designed intuitive site structures and user flows that aligned with customer behavior and business objectives, ensuring seamless brand experiences. • Conversion-Optimized Messaging – Developed compelling, data-backed copy that enhanced engagement and drove action across digital platforms. • Client & Project Management – Led content strategy for 10+ concurrent projects in an agile environment, ensuring 95% client satisfaction through effective communication and iterative design critiques. • Analytics & Performance Monitoring – Leveraged data insights to refine website content, improving organic traffic and user retention. This role deepened my expertise in brand positioning, content strategy, and digital experience design, allowing me to help businesses translate their vision into websites that drive real results.
High Level Marketing, LLCContent Strategist
Nov. 2015 - Apr. 2016West BloomfieldAs a Content Strategist at High Level Marketing, I helped businesses strengthen their digital presence by developing SEO-driven content strategies, user-focused website wireframes, and conversion-optimized messaging. 🚀 Key Areas of Impact: • Brand & Content Strategy – Created SEO-driven content for 50+ websites, increasing online visibility by 30% and leading to a 20% boost in sales. • User Experience & Wireframing – Designed intuitive site structures and user flows that aligned with customer behavior and business objectives, ensuring seamless brand experiences. • Conversion-Optimized Messaging – Developed compelling, data-backed copy that enhanced engagement and drove action across digital platforms. • Client & Project Management – Led content strategy for 10+ concurrent projects in an agile environment, ensuring 95% client satisfaction through effective communication and iterative design critiques. • Analytics & Performance Monitoring – Leveraged data insights to refine website content, improving organic traffic and user retention. This role deepened my expertise in brand positioning, content strategy, and digital experience design, allowing me to help businesses translate their vision into websites that drive real results.
Blue Wheel MediaMarketing Specialist
Oct. 2014 - Nov. 2015Troy, MIAt Big Water Tech, I led the development of influencer marketing and content-driven brand strategies that significantly increased engagement, brand awareness, and lead generation for our clients. By analyzing past campaigns, leveraging influencer platforms like Revfluence, and refining content strategies, we built high-impact partnerships that delivered measurable ROI. 🚀 Key Areas of Impact: • Influencer & Partnership Strategy – Identified and built partnerships with highly relevant influencers, increasing audience engagement by 45% on average and driving a 300% increase in follower growth. • Content-Driven Growth – Developed and executed influencer marketing campaigns that resulted in 8.2M Instagram impressions and 30.8M Twitter impressions for a single client. • Social Media & Brand Awareness Expansion – Led content marketing strategies that skyrocketed one client’s social growth by 1,000.69% in just three months, strengthening their brand presence and engagement. • Marketing Analytics & Optimization – Continuously tracked and analyzed performance metrics to refine campaigns, ensuring better targeting, engagement, and conversions. By aligning influencer marketing with broader brand strategy, I helped clients increase visibility, engagement, and conversions while maximizing the impact of digital partnerships.
Michigan House of RepresentativesIntern - Constituent Relations
Jun. 2010 - Dec. 2010Lansing, Michigan AreaAs the Head Constituent Relations Contact for Representative Jim Slezak, I managed public communications, stakeholder engagement, and legislative support, ensuring effective relationships between constituents and policymakers. 🚀 Key Responsibilities & Impact: • Public Relations & Stakeholder Engagement – Served as the primary liaison between constituents, legislative offices, and policymakers, addressing concerns and fostering community engagement. • Strategic Communications – Assisted in drafting bill proposals and amendments, translating policy ideas into actionable legislative initiatives. • Cross-Departmental Collaboration – Coordinated with other representatives’ offices and legislative aides to support policy development and issue resolution. This experience honed my skills in strategic messaging, audience engagement, and relationship management, foundational elements of my work in brand strategy and marketing.
FreelanceMarketing and Branding Assistant
Jan. 2006 - Oct. 2014Highland, MIIn various freelance and internship roles, I supported brand strategy, content marketing, and digital growth initiatives for local authors, small businesses, and political campaigns. 🚀 Key Contributions & Impact: • Social Media & Brand Growth – Managed social media accounts, developed content strategies, and increased follower engagement, driving a 12.5% growth in audience size. • SEO & Website Optimization – Created SEO-driven content that boosted website traffic by 15%, improving discoverability and audience retention. • Content Strategy & Messaging – Developed compelling brand messaging tailored to niche audiences, helping businesses and public figures increase visibility and engagement. These early experiences laid the foundation for my expertise in brand positioning, digital marketing strategy, and audience engagement, shaping my ability to help businesses build influence and drive growth.
Intch is a Professional Networking App for the Future of WorkSee more people like Jessica on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
500876 people
39
CEO @ Papillon
15
Production Assistant
16
Program Manager @ DISH Network
222275 people
39
CEO @ Papillon
15
Consultant for construction project management and construction company turnaround. @ Self Employed
15
Entrepreneur @ Becoming Your Own Boss