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Work Background
Still BranchCo-Founder & VP, Technology and Operations
Jan. 2020Portland, Oregon, United StatesKey Responsibilities:
• Co-founded Still Branch, a premium cocktail mixer brand specializing in single-serve Old Fashioned cocktail sachets that combine world-class flavor with convenience and portability.
• Established and scaled end-to-end operational infrastructure, including vendor sourcing, supply chain logistics, and packaging partnerships to support production and fulfillment.
• Designed and implemented e-commerce architecture using Shopify, integrated fulfillment systems, CRM, and analytics tools to enable direct-to-consumer sales and marketing insights.
• Led go-to-market strategy across Amazon and third-party marketplaces, ensuring compliance, optimizing listings, and managing digital storefront performance.
• Oversaw content creation, campaign planning, and community engagement across Instagram and Facebook, driving brand awareness and customer growth.
• Developed key retail and distributor partnerships, including product submissions to Total Wine and REI, positioning Still Branch as a premium offering in the growing cocktail mixer category. Key Achievements:
• Built a lean, scalable operation from the ground up, enabling rapid product launch with consistent production quality and low overhead.
• Launched direct-to-consumer channel with strong early sales performance and customer retention through simplified online ordering and premium packaging.
• Positioned Still Branch as a standout product in the evolving ready-to-drink and cocktail mixer market by emphasizing design, storytelling, and customer experience.
• Generated positive momentum and visibility through strategic social content, retail interest, and product sampling that resonates with modern cocktail enthusiasts.
TransUnionVP of Technology, Risk & Fraud
Jan. 2019 - Dec. 2024California, United StatesKey Responsibilities: · Spearheaded and directed cross-functional engineering teams across multiple global locations, including the US, Latin America, and India, fostering collaboration and innovation in delivering cutting-edge solutions.
· Led team implementing advanced AI models, leveraging machine learning algorithms and predictive analytics to enhance the company’s capabilities in identity verification, fraud detection, authentication, and payment processing.
· Engineered high-volume processing systems to efficiently handle vast amounts of data, ensuring seamless operations and timely responses to critical business needs.
· Drove strategic initiatives to optimize engineering processes, streamline workflows, and enhance product quality, resulting in increased efficiency and customer satisfaction.
· Collaborated with stakeholders at all levels to define project requirements, establish priorities, and align engineering efforts with organizational objectives, fostering a culture of continuous improvement and excellence. Key Achievements:
· Successfully deployed AI-driven solutions that significantly enhanced the accuracy and efficiency of identity verification processes, reducing false positives
· Led the development of a scalable fraud detection system capable of processing thousands of transactions per second, resulting in a significant decrease in fraudulent activities.
· Implemented innovative authentication mechanisms that improved user experience while maintaining robust security measures, leading to increased customer retention.
TRUSTID, Inc.Co-Founder and Chief Technology Officer
Jan. 2013 - Dec. 2019Portland, Oregon, United StatesKey Responsibilities:
• Co-founded TRUSTID, Inc., a pioneering provider of caller authentication and fraud prevention systems tailored for financial services institutions, overseeing all aspects of technology development, strategy, and innovation.
• Led the conceptualization, design, and development of cutting-edge authentication systems, resulting in the issuance of 10 US patents for innovative technologies in caller authentication and fraud prevention.
• Collaborated closely with the Board of Directors to define the company’s strategic vision, charting a course for growth and market leadership in the financial services sector.
• Played a pivotal role in nurturing relationships with key strategic clients, understanding their unique needs, and delivering tailored solutions that exceeded expectations.
• In 2019, spearheaded a successful sales roadshow, working closely with bankers and strategic buyers to showcase TRUSTID’s value proposition, ultimately leading to the highly successful acquisition of TRUSTID by Neustar.
Key Achievements:
• Established TRUSTID as the industry leader in caller authentication and fraud prevention solutions for financial services companies, driving significant market share growth and revenue expansion.
• Pioneered the development of innovative authentication systems that revolutionized caller identification and fraud detection processes, earning industry recognition and acclaim.
• Successfully negotiated and closed strategic partnerships with leading financial institutions, positioning TRUSTID as the preferred provider of authentication solutions in the market.
• Played a pivotal role in the acquisition of TRUSTID by Neustar, leveraging deep industry knowledge and strategic insights to maximize shareholder value and ensure a seamless transition for employees and clients alike.
Vesta CorporationChief Technology Officer
Jan. 2007 - Dec. 2013Portland, Oregon, United StatesKey Responsibilities:
• Vesta is a leading provider of fraud and payment solutions, specializing in safeguarding transactions across multiple industries including telecommunications, e-commerce, travel, and financial services.
• Directed all aspects of technology strategy, operations, and information security, ensuring the development and implementation of cutting-edge solutions to combat fraud and protect payments in real-time.
• Utilized AI to analyze an extensive dataset of two trillion data points, enabling proactive identification and prevention of fraudulent activities.
• Collaborated closely with sales and account teams to drive growth and retention of strategic accounts.
• Played a key role in expanding Vesta’s market presence into new territories, including Europe, China, and Latin America, by spearheading market entry strategies and establishing partnerships to drive business expansion. Key Achievements:
• Working closely with Data Science teams, I orchestrated the development and deployment of advanced analytical models and machine learning fraud detection and payment protection systems, resulting in a significant reduction in fraudulent transactions and chargebacks for clients across various industries.
• Led efforts to enhance information security protocols and compliance standards, ensuring the confidentiality, integrity, and availability of critical data and systems and maintaining regulatory compliance in multiple jurisdictions including PCI.
• Collaborated with sales and account teams to secure and nurture strategic partnerships with key clients, driving revenue growth and solidifying Vesta’s position as a trusted partner in fraud prevention and payment security.
• Successfully navigated the complexities of international markets, establishing Vesta as a prominent player in Europe, China, and Latin America and driving revenue growth through strategic market expansion initiatives.
QsentChief Technology Officer
Jan. 2001 - Dec. 2007Portland, Oregon Metropolitan AreaKey Responsibilities:
• As CTO, provided visionary leadership to Qsent’s technology infrastructure and customer-facing operations, driving innovation and optimizing performance.
• Cultivated a collaborative environment, fostering the growth and success of a team comprising product development technologists and support engineers.
• Defined product roadmaps and technology strategies, aligning IT initiatives with overarching business goals to drive growth and market leadership.
• Played a pivotal role in strategic planning efforts as part of the executive team.
• Cultivated productive vendor relationships, led negotiations, and developed new business opportunities with customers, driving revenue growth and market expansion.
• Evaluated diverse technologies and oversaw M&A activities, leveraging expertise to drive innovation and competitive advantage.
• Partnered with engineers and legal professionals to identify and file patents, protecting intellectual property and fostering innovation. Key Achievements:
• Built Qsent’s technology infrastructure from the ground up, achieving exceptional system performance and reliability.
• I led the development of a high-performing web service supporting billions of transactions.
• Architected and established a large-scale system housing five billion identities, delivering over hundreds of millions of transactions per month.
• Leveraged expert-level knowledge of data mining, information retrieval, and data analytics technologies to build a robust system that drove business growth and customer satisfaction.
• Facilitated the creation of new products and revenue streams by developing innovative business solutions and customer-centric products.
• Contributed to the profitable sale of Qsent, which was acquired by TransUnion, demonstrating significant value creation and market recognition.
• Bolstered revenue growth, acquiring over 200 customers.
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