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PwCBusiness Strategist | Payment & Business Transformations
Nov. 2024India
EuronetAGM - Product & Strategy
Feb. 2020 - Nov. 2024Mumbai• Strategic Leadership & Digital Solution Delivery: Developed and executed digital strategies and roadmaps aligned with business objectives, leading client projects through discovery, design, and target state phases. Spearheaded digital strategies for banking, fintech apps (Lifestyle Banking, SuperApp), and payment innovations, ensuring impactful client-focused solutions. • Client Relationship & Team Development: Served as the main point of contact for clients and senior management. Structured and managed cross-functional teams to ensure high-quality output and foster team development. Addressed client issues with tailored solutions, building strong relationships with senior stakeholders. • Business Development & Commercial Engagement: Collaborated with senior leadership to identify business opportunities and support client acquisition by understanding digital and payment needs. Contributed to proposal development, nurturing client relationships, and supporting P&L management for profitable product initiatives. • Customer-Centric Strategy Execution: Translated customer needs, business goals, and technical solutions into strategic digital concepts and impactful products. Led ideation, evaluation, and prioritization of features, ensuring alignment with business KPIs and overall strategy. • Data-Driven Insights & Continuous Optimization: Synthesized quantitative and qualitative data to inform strategies, campaign management, and solution design. Regularly monitored performance and used insights to refine strategies, improving client satisfaction. • Marketing Campaign & Promotion Management: Led marketing campaigns to drive user acquisition and increase transactions, managing customer engagement through brand partnerships, design, planning, and performance analysis. Collaborated with cross-functional teams and stakeholders to optimize marketing strategies.
SBI CardDigital Marketing (Performance) - Program Manager
Apr. 2017 - Mar. 2020Mumbai Area, India• Online Presence & Traffic Growth: Established and nurtured the organization's online presence, resulting in a 200% surge in website traffic.
• Market Research & Target Segmentation: Conducted market research and target segmentation to identify customer needs and preferences, ensuring product propositions were tailored to the right audience.
• Customer Acquisition Strategies: Crafted and implemented effective customer acquisition strategies, leading to substantial growth in user engagement. Developed and managed a comprehensive creative brief process for digital acquisition channels, including Facebook Ads, Display Banners, Paid Search Ad Copy, and Affiliate Paid Placement creatives. Implemented social media and digital marketing strategies that boosted inquiries by 75%, establishing a robust online presence.
• Digital Initiatives for Credit Card Journeys: Applied in-depth knowledge of credit and underwriting risk to ensure responsible customer acquisition practices. Implemented and drove new digital initiatives for credit card journeys, including VCIP and in-principle approvals.
• Portfolio Stimulation & Growth Campaigns: Managed card portfolios, focusing on scaling existing card offerings, improving activation rates, and boosting monthly engagement. Developed and executed direct portfolio stimulation and growth campaigns for different credit card products. Leveraged cross-sell and affordability programs to enhance customer experience and increase product adoption, contributing to revenue growth.
• Communication Journey Co-Ownership: Co-owned the entire communication journey from customer acquisition and onboarding to CLCM in collaboration with the product team.
ePaisa - enabling commerce (we are hiring @ jobs.ideaTree.com)Program Manager - Brand Marketing & Communications
May. 2015 - Apr. 2017Mumbai Area, India•During my two-year tenure at ePaisa, I spearheaded the establishment of the Marketing Team and assumed diverse leadership roles across various departments, including Marketing, Sales, Partnerships, and Business Development.
•Key accomplishments comprise managing digital properties, such as the website epaisa.com, and initiating a blog. Additionally, I led a redevelopment project focused on optimizing SEO and viral content.
•Oversee and lead all aspects of marketing initiatives, encompassing both creative and technical elements, such as brand management, social media and digital marketing, development of print and web collateral, lead generation, cultivation of channel partners, customer segmentation and profiling, as well as relationship marketing and acquisition strategies.
•In a challenging retail technology and payment industry, achieved an impressive 48% expansion in customer base since 2015, demonstrating substantial growth from 100 customers to 8000 merchants within a single year.
•Providing educational and marketing assistance to business advisory bodies such as CII, IAMAI, and USAID, including support for offline marketing activities such as trade shows, speaking engagements, and product placement.
•Managed and achieved success in multiple search, display, and mobile advertising campaigns, resulting in notable increases in click-through rates and return on investment (ROI) for PPC advertising. These improvements reached as high as 150% compared to previous results.
J. Walter Thompson WorldwideAccount Management | Hersheys & Godrej
Apr. 2014 - Jun. 2014Mumbai Area, IndiaAssisted the Client Servicing Director in planning and pitching for new accounts Analyzed and summarized research for existing clients Godrej and Hershey India. Successfully helped in launching the new brand Jolly Rancher 'Juicy Filled Candy' in the market. Managed and implemented execution of projects in a timely manner.
Symbiosis Institute Of Media And Communication, PuneMBA | Brand Management
Jun. 2013 - Apr. 2015Pune Area, IndiaThesis: Impact of Relationship Marketing on Brand Equity of Consumer Durable Brands (LG & Samsung) Courses: Marketing
Brand Management
Business Models for Digital Future Digital Ecosystems
Services Management
Business Statistics
Marketing Analytics and CRM
Brand Valuation and Return On Marketing Investment
Research Methodologies and Marketing Research Consumer Behavior
Advertising Management
Managing Creative Enterprises
Network18 Media & Investments LimitedSenior Editorial Associate
Sep. 2012 - Apr. 2013Mumbai Area, India
Aragorn Infrastructures & SolutionsTechnical Associate
Aug. 2011 - Sep. 2012Mumbai Area, India
LionbridgeTechnical Consultant
Dec. 2009 - Jul. 2011Mumbai Area, India
PwC
India
PwC India
India
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