Andersen EVHead of Sales
Jun. 2025 - Sep. 2025Stewartby, England, United KingdomJoined to lead the commercial transformation of a premium UK EV charger manufacturer, shifting the business focus from a DTC-heavy model to a scalable B2B and B2B2C growth engine. Key Contributions: Strategic Shift – Designed and implemented a new go-to-market strategy focused on fleet, leasing, and installer channels, enabling volume growth and greater margin protection. Partnership Enablement – Supported the launch of two national Auto-OEM partnerships through senior stakeholder engagement, custom sales enablement tools, and field team training. Channel Expansion – Secured agreements with leading leasing companies and installer networks, unlocking >£750K/month in partner-driven revenue and improving conversion across the board. Team & Territory Design – Restructured the field sales team, doubled headcount, introduced regional territory plans, and implemented new comp and bonus structures — delivering a 40% uplift in B2B/B2B2C order volume. Trade Channel Revamp – Relaunched Andersen’s “Premier Partner” and “Premier Stockist” programmes, improving product visibility and installer/channel performance at scale. Cross-functional Leadership – Worked across engineering, product, and marketing teams to develop new commercial features and value-added propositions, including integrations with energy platforms and reimbursement tech. Tender & Contracts – Led responses to strategic RFPs and tenders, securing long-term contracts with OEMs and leasing providers supported by defined SLAs and commercial MI reporting.