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Work Background
Personal EndeavourFreelance Communications Consultant
Jan. 2022Casablanca-Settat, Maroc
the 99 projectFacilitator of writing and creative art workshops
Dec. 2021 - Jan. 2022Casablanca, MoroccoThe 99 PROJECT is a documentary and collaborative theater project designed by Geneviève Flaven in order to raise individual and collective transformation and make people look together to a possible and desirable future. Since 2015, THE 99 PROJECT engages groups of people (associations, companies, communities) in the co-creation of original 99-character theater plays. Every play relies on a documentary writing work inspired by real-life stories from the participants about a complex topic (diversity, climate change) and gives voice to a new common narrative rooted into real-life, reflecting diversity of points of view. Composed of 99 short monologues, the play can be performed by 1 to 99 actors and actresses on stage. By mobilizing individual creativity and cooperation, the 99 PROJECT provokes individual and collective transformation and allows to look to a desirable future.
GROUPE GMMarketing and Communication Director
Mar. 2015 - Dec. 2019Paris Area, FranceManagement of a portfolio of around 30 French and international brands under license, including Guerlain, Clarins, Jo Malone London, within a world leader in hotel hospitality products
- Brand prospecting and relationship: management of the brand portfolio and acquisition of new brands under license
- Definition of the communication strategy and drawing up of the annual budget
- Animation of digital communication and internal communication towards
international distributors
- Development of sales assistance tools and commercial support
- Training of agents and their sales force
- Coordination and presentation of our strategy at scale meetings
international - In charge of negotiating license contracts
- Press relations management
- Participation in the work of the management committee
TakasagoInternational Project Coordinator - Perfumery
Feb. 2014 - Feb. 2015Région de Paris , FranceInternational Project Coordinator for Russia, Eastern Europe, Greece, Turkey, Dubai, Republic of Singapore and the US. Coordinate Fine Fragrance and Personal Care projects which will result in winning targeted new Business.
Perfume HoldingMarketing Manager- USA & LATAM
Feb. 2011 - Jan. 2012New York, New YorkRegional Marketing Manager for North & Latin America
- Operational Marketing: Coordination and application of global marketing plans. Marketing assistance to local distributors and partners and training on our Intranet site. Development and execution of media campaigns
- Product Marketing: Line performance monitoring. Market research and analysis. Competitive intelligence
- Business development: Prospecting and negotiating with selective retail chains. Participation in various trade shows
Ales GroupBrand Director
Feb. 2008 - Feb. 2011New York, New YorkDirector of the Haute Parfumerie Caron brand in North America
- Management: Management of the sales team
- Sales: Sales forecasts. Sell-In, Sell-Out monitoring & analysis. Stock management.
Order placement and distributors' / customers' relationship
- Product Marketing: Positioning analysis. Line performance monitoring.
- Operational Marketing: Development and implementation of marketing plans during
product launches. Innovative Sell-Out events. Development of promotional tools and sales support
- Business Development: Negotiation with selective retail chains. Distributor prospecting
Ales GroupCommunication Assistant
Apr. 2007 - Feb. 2008Région de New York City, États-UnisIn charge of assisting the Communication Director with our brands portfolio development (Phyto, Lierac, Caron) in the United States
Alès Group, USACommunication Assistant
Apr. 2007 - Feb. 2008Région de New York City, États-UnisIn charge of assisting the Communication Director with our brands portfolio development (Phyto, Lierac, Caron) in the United States
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