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Work Background
LaunchGoodContent Specialist
Jan. 2020 - Jan. 2023Plan and implement editorial calendar and content for company’s blog and social media channels, with a combined audience of over 130k. Grew the company’s Facebook audience from 78k to 93k, and Instagram followers from 28k to 41k.
LaunchGoodRegional Manager (APAC)
Apr. 2018 - Jan. 2020Detroit, MichiganLed a team that was responsible for growing LaunchGood’s business operations in Singapore, Malaysia, Indonesia, Australia, New Zealand and Japan. Company’s revenue from APAC was USD$985k with 6,874 donors in April 2018. In January 2020, the revenue had increased to USD$4.6million with 38,933 donors.
LaunchGoodStrategic Advisor
Feb. 2017 - Apr. 2018Consulted individuals and organisations on their fundraising efforts on LaunchGood.
SimplyIslam.sgDigital Director
Mar. 2015 - Apr. 2018
IslamicEvents.sgFreelance Editor
Feb. 2014 - May. 2014- Manage a team of writers to deliver & edit consistent high-quality articles every week
- Plan & execute Editorial Plan to cater to the Muslim population in Singapore
- Designed & electronically sent newsletter with a circulation of over 7,000 people using Dreamweaver
SimplyIslam.sgSocial Media Marketing Manager
Apr. 2011 - Apr. 2018- Created & implemented social media marketing strategies for SimplyIslam.sg and their umbrella initiatives via Facebook, Twitter and email campaigns
- Built & grew several Facebook pages
- Designed & electronically sent newsletter with a circulation of over 6,000 people
SimplyIslam.sgEvents Coordinator
Apr. 2011 - Apr. 2017Helped plan & execute over 30 small (20 pax) and large-scale (<1000 pax) events ranging from classes, seminars, lectures, courses and major festivals with a team
Muzlimbuzz.sgEditor
Apr. 2011 - Apr. 2018- Managed a team of 40 writers to consistently produce daily articles
- Planned editorial calendar & content
- Wrote & edited over 500 articles for magazine
- Appointed as Chief Editor for Ramadan.sg, a nationwide MUIS campaign for the month of Ramadan for 2 years while in my capacity as Editor at Muzlimbuzz.sg
Simplyislam.sgSocial Media Marketing Manager
Apr. 2011 - Apr. 2018- Created & implemented social media marketing strategies for SimplyIslam.sg and their umbrella initiatives via Facebook, Twitter and email campaigns - Built & grew several Facebook pages - Designed & electronically sent newsletter with a circulation of over 6,000 people
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