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Work Background
BlendLATAM Marketing Lead/Director
Jan. 2025 - Aug. 2025Colombia, BogotáBrand Strategy & Integration
- Led the end-to-end rebranding of nuvu to Blend following the company’s acquisition, ensuring full alignment with global brand standards while tailoring to local market nuances
Event Marketing & Strategic Communication
- Spearheaded the official launch event of Blend in Colombia, AI Day—an 800+ attendee success (400+ via streaming)—featuring keynotes, panels, partner showcases, and an on-the-spot hiring initiative for Blend’s All Stars talent program
Strategic Partnerships & Vertical Positioning
- Strengthened executive-level PR and co-branding initiatives with AWS as Blend's exclusive partner in LATAM, while co-designing tailored offerings for priority verticals including financial services, healthcare, education, and government
nuvuChief Growth Officer
Jun. 2023 - Jan. 2025Colombia, BogotáStrategic Growth Planning
- Developed and executed comprehensive growth strategies aligned with the company's vision, market dynamics, and competitive landscape, resulting in accelerated revenue growth (25% increase in monthly average income YoY)
Digital Marketing and Brand Strategy
- Developed and executed digital marketing strategies to enhance brand visibility, customer engagement, and lead generation
Business Development and Partnerships
- Identified and cultivated strategic partnerships, alliances, and distribution channels to expand market reach, drive customer acquisition, and enhance revenue streams
nuvuFinance Manager
Mar. 2022 - Jun. 2023Colombia, BogotáFinancial Strategy and Planning
- Developed and implemented comprehensive financial models for forecasting
- Led annual budgeting processes, resulting in improved financial performance and resource allocation
- Developed and executed comprehensive financial strategies to drive business growth and achieve financial objectives
Financial Reporting and Analysis
- Implemented robust reporting systems and procedures, resulting in a 56% reduction in monthly financial reporting
Cost Management and Efficiency Improvements
- Implemented cost management initiatives, resulting in a 31% reduction of administrative and sales expenses and a 40% increase in EBITDA margin
Corporate Strategy Leadership
- Led the process of elaborating a 5-year corporate strategy, aligning business objectives with market trends, competitive analysis, and stakeholder expectations
- Established strategic goals, performance metrics, and milestones to measure progress and track implementation
- Allocated resources strategically, prioritizing investments, budget allocations, and capital expenditures to support strategic objectives and optimize ROI
Risk Management and Compliance
- Established risk management frameworks and internal controls to mitigate financial risks and ensure regulatory compliance
Cash Flow Management
- Managed cash flow effectively, optimizing working capital and liquidity management strategies to support business operations and growth initiatives
Investor Relations and Stakeholder Management
- Managed relationships with investors and financial institutions, effectively communicating financial performance, strategies, and growth opportunities
M&A and Strategic Partnerships
- Led due diligence processes for M&A and strategic partnerships, evaluating financial viability and integration strategies
Financial Leadership and Team Development
- Built and mentored high-performing finance teams, fostering a culture of collaboration, innovation, and continuous learning
- Provided strategic guidance and leadership on complex financial issues, supporting cross-functional teams and executive decision-making
Process Improvement
- Mapped and defined processes for administrative, financial, accounting, purchasing, and treasury, ensuring consistency, and efficiency in workflows
- Identified and mitigated operational risks and internal control weaknesses
- Implemented change management strategies, communication plans, and feedback mechanisms to address resistance, and drive process acceptance and compliance
nuvuFinancial Strategy Analyst
Mar. 2021 - Mar. 2022Colombia, Bogotá- Conducted in-depth financial analysis, including financial statement analysis, cash flow projections, and profitability analysis, to support strategic decision-making and identify key financial trends
- Contributed to the development of long-term financial strategies, annual budgets, and financial forecasts, collaborating with cross-functional teams to align financial goals with business objectives
- Evaluated investment opportunities, capital projects, and business cases, conducting ROI analysis, NPV calculations, and cost-benefit analyses to support investment decisions and capital allocation strategies
- Developed customized financial reports and presentations for executive leadership, board meetings, and investor presentations, communicating financial results, trends, and strategic recommendations effectively
WavestoneConsultant Finance, Risk & Procurement
Mar. 2020 - Aug. 2020France, Paris- Participated in an international transversal Contract Management transformation project for a leading pharmaceutical company spanning 50 countries and 8 languages
- Contributed to the development of the "Performance Management and Business Intelligence" and "Digital for Finance and Risk" Offers
Sciences PoGraduate Tutor
Sep. 2019 - Dec. 2019France, Paris- Oversaw the course "The Great Transition: Responsibility, Innovation, Commons" for 1st year students at the School of Management and Innovation
- Ensured teams utilized effective methodologies for project management, specifically in innovation and creativity
- Facilitated team dynamics, promoting collaboration and optimizing group functioning
nuvuFinance and Administration Intern
Jan. 2019 - Jul. 2019Colombia, Bogotá- Conducted detailed financial analysis, including financial statements review
- Prepared comprehensive financial reports, dashboards, and presentations for management, providing insights into key performance indicators (KPIs) and financial trends
- Managed financial databases and systems, ensuring accuracy, integrity, and confidentiality of financial data
nuvuCorporate Strategy Consultant
Jun. 2018 - Dec. 2018Colombia, Bogotá- Conducted strategic diagnostics for the different business areas using tools such as Business Model Canvas, defined KPIs, analyzed profitability, benchmarked competitors, and conducted SWOT analysis
- Analyzed sectors using tools such as Porter's Five Forces and BCG matrix
- Developed a 3-years corporate strategy
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