Tulio Cipriani - Head of Operations, ABInBev

Head of Operations @ABInBev

Customer Care SpecialistChief Customer Officer (CCO)Customer ServiceCall Center SupervisorOutbound Sales SpecialistSales RepresentativeSupport SpecialistCustomer Support RepresentativeCall CenterChanel ManagerCustomer Success ManagerCOOProduct ConsultantAdvisorHead of GrowthPartnerships ManagerBusiness Development ManagerSales ManagerAccount ManagerProject ManagerProduct ManagerSales & BizDevC-level ExecutiveBusiness OwnerITMarketingStartup Founder

My career of over 10 years has been focused on leadership, strategy, and a relentless pursuit of results. This journey was built at the intersection of sales and sales processes, digital product management, B2B e-commerce, customer experience (CX), and pricing, promotions, and discounts. At Ambev, I had the opportunity to lead the team responsible for the growth of the Bees e-commerce platform. We led the platform's migration, transforming the business so that annual revenue grew from R$ 800 million to a historic peak of R$ 5.1 billion. This result meant that e-commerce represented 86% of the company's revenue and consolidated a base of 800 thousand recurring buyers. My work is hands-on, data-driven, and goal-oriented. I was responsible for launching the marketplace feature on the platform, generating R$ 300 million in incremental sales with major partners like Diageo, PepsiCo, and BRF. I also contributed to expanding the service portfolio with the creation of Bees Bank, an internal fintech that reached R$ 94 million in TPV. Additionally, I implemented the Club B loyalty program, which reached 1 million enrolled customers. I also had the chance to lead the customer experience (CX) area, where we implemented satisfaction indicators (Net Promoter Score) and improved processes, resulting in a 35% increase in NPS and the "Reclame Aqui - Beverage Category 2021" award. By reviewing the area's processes and redesigning the number of clients per salesperson/supervisor, we restructured the sales teams, which generated an annual savings of R$ 36 million for the operation. Outside the corporate world, I am a former professional athlete. I was a South American Sailing Champion in 2010 and a coach for the Brazilian Olympic Committee during the Rio 2016 Olympic cycle. The sport taught me the importance of discipline, resilience, and the ability to lead in high-pressure scenarios, always with a focus on achieving excellent results.

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Gestão em Vendas, Marketing e CX

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Gerente em Vendas, Marketing e Operações

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