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Work Background
ACBSP Global Business ProgramsDigital Marketing Coordinator
Jan. 2024Achievements: Email open rate of 30.5% and click through rate of 6.7% from August ‘24 - August ‘25. Met 93% of event attendance goals. - Drove marketing strategy for global conferences and events, overseeing branding, digital campaigns, and event communications.
- Leveraged generative AI tools to streamline marketing workflows, including content ideation, copy development, and initial proofreading, reducing turnaround time and improving output consistency.
- Created and deployed targeted email campaigns with an average open rate of 30.5% and click rate of 6.7%.
- Collaborated across departments to brainstorm and execute marketing strategies that have led to the highest number of members in company history.
- Designed print and digital collateral, including websites, to support marketing campaigns and events.
Mizzou Sinclair School of NursingStrategic Communications Associate
Nov. 2021 - Jan. 2024Columbia, Missouri, United StatesAchievements: Assisted in the opening campaign of a new building, assisted in the launch of a new website and interactive wall, completely overhauled an outdated annual event and planning process, increased Instagram following by 200%. - Creates and designed content, including copy, for social media channels, website, articles, annual magazine, print publications, LED screens, interactive wall, presentations and more
- Created and sent mass email newsletters using software like DotDigital and iModules
- Interviewed key stakeholders to create content in line with brand mission and values
- Served on the Inclusion, Diversity & Equity (IDE) committee as a representative and point of contact for the marketing and communications office
- Managed social media accounts resulting in a 200% increase in Instagram followers in one year
- Served as the marketing team lead for annual stakeholder events, coordinating and collaborating across departments to ensure a seamless process from brainstorming to day-of coordinating
- Oversaw WordPress website, serving as the main point of contact for updates
- Brainstormed and pitched ideas as a thought leader and known problem solver within the organization
State of MissouriPublic Relations Specialist - Social Media
Aug. 2019 - Nov. 2021Jefferson City, MissouriMissouri Department of Higher Education and Workforce Development (MDHEWD) Achievements: Grew Journey2College Instagram by 115% and increased engagements by 52% over the course of two years. Grew JobsMOGov Facebook by 25% and increased engagements by 15% over the course of two years. Grew MODHEWD Twitter by 66% and increased engagements by 25% over two years. Recipient of quarterly League of Extraordinary DHEWDs award in quarter one of 2021. - Created a data-driven content calendar leaving room for live coverage of events
- Designed and implemented department campaigns using press kits and social media
- Wrote copy for social media and department publications as needed
- Responded to customer messages and comments across social media platforms
- Researched and connected with customers to highlight their stories on social media
- Analyzed data and current social media trends to curate a targeted content calendar
The Imaginary CompanySocial Media Marketing Manager & Store Manager
May. 2018 - Jan. 2019Kansas City, Missouri AreaAchievements: Increased gross revenue by 415.45% in one month. Increased social media impressions by 279.32% in one week (up 48,989 impressions from previous week). Pop-up business which closed on January 6, 2019. - Maintained staff by recruiting, hiring and training employees and creating biweekly schedules
- Maintained employee operations by creating schedule and assigning and monitoring duties
- Managed social media accounts with over four million annual impressions
- Defined brand strategies modeled around brand voice and target audience
- Monitored analytics to determine which methods appeal most to the target audience and encourage maximum engagement
Monster EnergyBrand Ambassador
Aug. 2014 - Mar. 2016Lawrence, Kansas- Coordinated product distribution opportunities up to a month in advance
- Maintained a social media and on-campus presence to promote brand awareness
- Complete self-management including coordination with warehouse and bi-weekly progress reports
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