Iryna Nykonchuk

Creative Producer

ProofreaderContent WriterCopywritingMarketing DirectorEditorJournalistAuthorScreenwriterPhotographerFilm EditorProducerCopywriterCreative ProducerContent ManagerPR ManagerCommunications ManagerBrand Marketing ManagerEntertainmentMarketing

Started my career at 1+1 media — one of the largest media groups in Eastern Europe — where I grew from intern to Head of Streaming Content Production. With over 10 years of experience across TV, digital, and international campaigns, I specialize in multi-format content creation, storytelling strategy, and creative leadership for brands, platforms, and political initiatives

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Work Background

Creative Director & Co-Founder

Storymakers ProjectCreative Director & Co-Founder

Oct. 2023Ukraine, Kyiv- Provided consulting services for companies and startups on building marketing strategies, communication strategies, advertising campaigns, and social media presence - Consulted startups, creators, and companies on building authentic narratives and scalable content systems - Led group and corporate trainings on social media content production, brand storytelling, sales storytelling, cultural code, and brand authenticity -Supervised the building of internal content teams and coordinated client content initiatives

Head of Viral Content Production

Fabiosa MediaHead of Viral Content Production

Oct. 2023 - Oct. 2024Ukraine, Kyiv - Led the department responsible for acquiring and producing viral video content for global distribution - Developed data-driven content plans, content matrices, and KPI frameworks - Created clear criteria for evaluating and purchasing high-performing content - Managed creative team workflows and editorial processes - Oversaw adaptation of content to different platforms and regions - Worked closely with analytics team to adjust creative direction based on real-time performance data

Co-Founder

WAW UkraineCo-Founder

Feb. 2022 - Jun. 2023Ukraine, Kyiv- Led the full editorial and production cycle — from content strategy to publication - Developed and approved content plans in coordination with government institutions and international partners for various audiences -Collaborated with government, multiple ministries, and NGOs to deliver strategic communication campaigns -Directed cross-border media initiatives and multilingual content production (19 languages), distributing across diverse territories in Europe, the US, and beyond - Built and optimized operational workflows, mentored creative teams, and ensured consistent editorial quality

Head of department, Showrunner

1+1 mediaHead of department, Showrunner

May. 2017 - Dec. 2022Ukraine, KyivLed creative development and production of series and documentaries, including Netflix- featured projects - Managed cross-functional teams throughout all stages of production (120+ team members) – Oversaw the full content lifecycle — from concept development and investor acquisition to platform launch and presenting key financial KPIs to the board - Developed business models and distribution plans for content monetization across platforms - Collaborated with internal legal, PR, marketing, and sales departments to maximize distribution

Creative producer of the morning broadcast department

1+1 mediaCreative producer of the morning broadcast department

Jan. 2014 - Dec. 2017Kyiv, Kyiv City, Ukraine- Development and realization of content strategy of the department - Development of formats of rubrics, special projects, promotional materials and visual solutions on live broadcast - Planning and control of content production, live content, work with presenters - Proofreading and approval of scenarios, control of the filming process and acceptance of the finished product - Analysis of show’s performance, study and analysis of the show's audience - Formation of budgets of special projects, headings, promos - Building and selecting an effective team, management and motivation of the team - Monitoring of competitors and foreign counterparts - Optimizing budgets and processes without losing the show's rating

Requests

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Personal Pitch

Content Creation & Strategy Services

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