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Work Background
E2Digital Marketing Specialist
Nov. 2023 - Mar. 2025Melbourne, Victoria, AustraliaE2 Language offers online test preparation courses for non-native English speakers, seeking to pass courses relevant to their education or immigration.
This role encompasses a diverse customer base, segmenting customers globally across 5-test types; from Doctors seeking immigration to university students studying abroad. Meaning a strong focus on strategy across a multitude of avenues. Reporting to key stakeholders as I drive sales through social media campaigns, EDMs, customer life-cycle retention, and Meta Ads; using data (GA4 & Meta) to enhance, optimise and re-strategise the various customer bases and goals.
Copywriting and editing all content across socials, EDMs, Ads, landing pages, and in-app advertisements. Annual campaign planning and optimisation based on historical revenue and data, implementation and execution of new strategies using A/B testing.
PredikktaDigital Strategist
Mar. 2018 - Dec. 2018Melbourne, AustraliaPredikkta collaborates with its clients to help them become high-performance digital businesses. We sit at the intersection of business and digital technology to help clients improve their online performance and create sustainable value for their stakeholders. Through the SEO, SEM, Web Development, and App build teams, I can assist to digitise and streamline your business. Working primarily with Melbourne, Adelaide, and Darwin based businesses.
Your TeaDigital Campaign & Content Executive / Copywriting
Jan. 2016 - Feb. 2018Melbourne, AustraliaYour Tea takes the science of Traditional Chinese Medicine and turns this into easy to brew teas that work to balance gut health, and help with many of the wellness challenges we all face today. My time at Your Tea was initially focused on copywriting and campaign management, then quickly developed into a diverse digital marketing role. Centred around the development and execution of campaigns across all forms of social media, as well as web assets and promotion/offer logistics; including performance reporting and analytics on engagement, traffic & sales. Social media strategy, management and implementation was crucial to optimisation of campaigns, as well as growing and developing the customer base and increasing brand awareness.
Alias MaeSocial Media Marketing Manager
Sep. 2015 - Oct. 2016Melbourne, AustraliaAlias Mae is a Melbourne based ladies fashion footwear company. Whilst only part-time, my interval here was spent developing and growing the social media following, and building brand awareness through campaigns and influencer marketing.
Pressed JuicesOperations & Nutritionist
Sep. 2013 - Sep. 2015Melbourne, AustraliaPressed Juices is an Australian cold pressed juice company, born and bred in Melbourne. I joined Pressed Juices during the companies infancy and quickly began assisting with the growth and development of the business. Starting with recruiting, training, mentoring and managing high volume staff across various stores in Australia & eventually Hong Kong. During my time here I instigated company wide sales targets for Australian & Hong Kong stores, along with the development of KPIs for the management team - working alongside key stakeholders. I was responsible for business development of the company in Hong Kong during 2014. A focus on marketing and PR/comms across digital, social and print media enabled the company to open three stores in just under one year. With a strong emphasis on customer rapport and return rate, my communication skills enabled me to excel in increasing sales and growing targets, ultimately to my position training and opening new stores.
GNCNutritionist
Mar. 2013 - Sep. 2013- Customer care
- Advice to individuals for personal health concerns.
- Weight management.
- Sports Nutrition advice and guidance
- Customer rapport.
Silhouette ModelsExperienced Fit Model
Jan. 2010 - Mar. 2024Melbourne, AustraliaProfessional standard size fit model with over 12 years industry experience fitting for well-known Australian brands.
Elite Model ManagementModel
Aug. 2009 - Mar. 2010Hong Kong
Esee Model ManagementModel
Sep. 2008 - Mar. 2010Shanghai City, China
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