Advantage Sales and MarketingCategory Manager
Jul. 2008 - Nov. 2010Provide analytical and strategic recommendations to Key Account Sales and Planning teams and Kroger teams
Leverage data from Kroger KCMS, dunnhumby Shop, IRI, CPGN, Nielsen, and/or Spectra with the purpose of making recommendations to clients, Kroger, or Business Development Managers
Support National Key Account Teams and Kroger teams by monitoring sales performance Identify trends which may increase sales, decrease losses, improve shelf space
Perform in-depth Post Promotional Analysis to determine promotional effectiveness and efficiency Utilize Apollo space planning software and Kroger data application to manage client distribution and shelf space analysis
Formally present findings and recommendations to National Key Account Teams and Kroger Teams