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Work Background
The University of TulsaSenior Director of Prospective Student Engagement
Jan. 2014Tulsa, Oklahoma
Tulsa SPCAMarketing Consultant
Oct. 2013Tulsa, OKMaintain social media accounts, create content and update Tulsa SPCA website, provide information to the media for organization events and news, strategize digital marketing campaigns.
Red Bull North America, Inc.Consumer Marketing Manager/Collegiate Sales Manager
May. 2006 - Sep. 2013Tulsa, OKPromoted from field marketing manager and charged with driving marketing strategy and developing innovative consumer marketing initiatives...Partnered with Red Bull sports and cultural marketing managers in the execution of events throughout the region...Identified, cultivated and capitalized on opportunities that drove usage and built the Red Bull brand image among key consumer groups...Developed yearly business plans to lead the region in product awareness, brand growth and sales...Liaison to Red Bull global headquarters in executing international marketing strategies...Managed 8 field marketing staff members across five states...Served as liaison between Red Bull North America and 30 distributor partners across five states...Managed a budget of $2.5M.
Red Bull North America, Inc.Field Marketing Manager
May. 2001 - May. 2006Created and managed the overall strategic marketing direction and plan for the Red Bull brand in Oklahoma based on national, regional and market objectives...Drove creative marketing strategies through multiple channels and integrated key sales initiatives...Developed and oversaw marketing budget of ~$250K.
National Collegiate Athletic AssociationAsst to the Director of Championships
May. 1999 - May. 2001Indianapolis, Indiana AreaStaff liaison for the NCAA Men’s Basketball Championship ticket distribution for 13 yearly tournament sites...Implemented the overall plan for the men’s Final Four general public ticket drawing, worked with marketing and media relations staff, placed advertisements in local and national markets and created copy for television and radio spots...Event planner for all basketball official clinics...Supervised and managed two college interns.
St. Louis Science CenterMembership Director
Jul. 1998 - May. 1999Greater St. Louis AreaStrategically planned and executed membership drives targeting the general public through innovative and creative channels...Partnered with the St. Louis school system to attract diverse students to Science Center attractions...Worked directly with creative agency to design direct mail packages and in-house membership pieces...Managed four customer service representatives.
University of Kansas Athletics CorporationAssociate Director of Media Relations
May. 1994 - Jul. 1998Lawrence, Kansas AreaPromoted to Associate Director and charged with media relations for the NCAA athletic programs, including the nationally-ranked men’s and women’s basketball programs...Wrote press releases, coordinated interviews, managed events, compiled statistics and designed and edited publication layouts...Editor of “Crimson and Blue”, the KU football game day program—wrote over 20 feature stories for game day programs...Supervised one intern and five part-time students.
University of Kansas Athletics CorporationPublications Coordinator
May. 1992 - May. 1994Lawrence, Kansas AreaPrinted and distributed athletic program media guides to outlets and the general public...Developed relationships with printing companies and graphic designers and secured project bids...Edited and coordinated layout for the Jayhawk Newsletter...Supervised eight student assistants.
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