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Work Background
Brand Communications and Digital Marketing Lead
Nestlé Nespresso SABrand Communications and Digital Marketing Lead
Aug. 2025
Product Marketing Manager
SodaStream International, Ltd.Product Marketing Manager
Oct. 2022 - Aug. 2025
Creative Marketing Manager
Moveo GroupCreative Marketing Manager
Jan. 2021 - Dec. 2021Tel Aviv, Israel
Head of Content
Cool CousinHead of Content
Jul. 2019 - Aug. 2020Tel Aviv Area, Israel
Digital Marketing Manager
Rabel FilmsDigital Marketing Manager
Jan. 2016 - Dec. 2017
Content Editor, Video Editor, Writer (@mako)
Keshet Media GroupContent Editor, Video Editor, Writer (@mako)
Jan. 2014 - Jul. 2019Tel Aviv Area, IsraelContent and Video Editor: - Founding team member of the Stories feature for Mako, creating engaging and viral content to reach +100K’s of viewers daily and millions of viewers overall - Reported directly to the Editor and Chief and assisted in building the department and role from the ground-up creating new protocols, processes, KPI’s, and success playbooks - Devised strategies to increase the engagement of website and application viewers to reach a milestone of 33% through rapid A/B testing of written content, images, audience segmentation, and targeting - Created and edited content to increase conversion rates of application downloads, grow FB page followers, and raise organic inbound traffic - Crafted high-engaging and SEO rich articles and weekly columns for various industries including technology, architecture, design, relationships, and nightlife for the channels NEXTER, LIVING, Women, Men, and BLEND Content Editor and Reporter: - Wrote and edited 100’s of articles on extraordinary news from all over the world to create viral content - Managed 5 writers and researchers to submit content in forms such as articles, infographics, video clips, and FB posts.
Radio Broadcaster
eco99fmRadio Broadcaster
Sep. 2013 - Oct. 2014Owned a radio show “Eco-Drive” on one of Israel’s most popular radio stations most listened to time of the day (5 PM - 8 PM)
Radio Broadcaster
GalgalatzRadio Broadcaster
Jul. 2010 - Aug. 2013- Held an alternative music show, delivered news updates, edited and broadcasted shows on various subjects. - Collaborated with producers, music editors, artists, and personnel to ensure high-quality delivery
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