The Rights FactoryBrand Associate
Mar. 2024 - Oct. 2024Toronto, Ontario, CanadaOriginally brought on with the intention of collaborating with the social media team to redesign our online presence, including parts of the website, and implement new strategies that will further our reach and promote engagement on Instagram and Facebook using the Meta Business Suite. Created templates for various posts to launch "TRF 3.0" branding for the 20th Anniversary of the company; templates include book deals, cover reveals, article spotlights, quote posts, community posts, and book reviews. Redesigned the classic TRF logo variations in a higher resolution with minor updates for legibility, and created a 20th Anniversary Logo to use in catalogues and email signatures. Brainstorming, creating, and running campaigns that showcased our company's ideals, people, and culture. Building a content calendar every week with news about our agency, clients, and books. Proofreading and approving copy and template designs for each post done by the social media team to ensure consistent voice and aesthetics.