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Work Background
Joom PulseSales Architect & GTM Consultant – ABVP Consulting project
Nov. 2024 - Apr. 2025São Paulo, BrazilSaaS for Mercado Livre sellers | E-commerce Brought in to restructure commercial operations and scale revenue for a SaaS tool serving Mercado Livre sellers. ● Growth: drove +450% revenue and 4.5x seller base expansion through monetization-focused GTM, pricing, and ops optimization
● Sales: built and scaled team (hiring, onboarding, coaching, KPIs), created standardized materials, doubling conversion and cutting onboarding time by 50%; defined ICPs for marketing and aligned processes with Customer Success & Joom group companies to improve lead quality and client journey
● Efficiency: implemented HubSpot CRM & funnel workflows, reducing SLA by 90% and time-to-close from 30 to 7 days
Altegio BrasilSales Process & Training Expert – ABVP Consulting project
Nov. 2024 - Apr. 2025São Paulo, BrazilSaaS for SMBs | Scheduling, CRM & Sales Automation Brought in as a strategic consultant to improve sales process effectiveness, onboard new hires, and implement scalable sales training for Altegio’s Brazil operations. ● Designed a training team, which delivered a tailored sales training sessions based on SPIN and solution selling methodology
● Audited CRM workflows and built lead distribution logic to improve SLA and pipeline balance
● Advised leadership on sales structure, KPIs, and team performance management
● Continued advisory support through April 2025 for team reviews and training refinement
EBAC - Escola Britânica de Artes Criativas e TecnologiaHead de B2B
Apr. 2024 - Nov. 2024São Paulo, BrazilTop-5 EduTech in Brazil (100M$+) | EduTech Brought in to scale and professionalize B2B sales operations, GTM, and business partnerships. ● Growth: grew B2B revenue +270% in 5 months through sales strategy and org redesign
● Product: launched new B2B lines, expanding corporate client base by 20% in 5 months
● Partnerships: built LATAM & global alliances to drive channel sales and unlock new revenue streams
● Efficiency: developed scalable CRM workflows & reporting for deal visibility and forecasting
● Enterprise: positioned EBAC for enterprise sales with ICP frameworks & consultative playbooks
EBAC - Escola Britânica de Artes Criativas e TecnologiaSenior Sales Strategy Manager (Restructuring Project)
Aug. 2023 - May. 2024São Paulo, BrazilHired to lead turnaround of B2C sales performance and team structure. ● Growth: achieved +24% YoY revenue and +30% higher average ticket
● Turnaround: redesigned sales funnel & improved rep performance via onboarding, coaching & process updates
● Visibility: built KPI dashboards by channel & product, enabling faster decision-making and leadership oversight
● Efficiency: launched lead scoring & routing, cutting SLA and boosting sales team productivity
Global GatePartner - Responsible for Partnerships
Apr. 2023 - Apr. 2024São Paulo, BrazilAt Global Gate, I was responsible for leading the Brazilian side of the Soft Launch Program, helping international technology companies enter the LATAM market. I focused on business development and building strategic partnerships to validate market fit and drive early traction in Brazil.
FlowwowCountry Manager (Brazil) – ABVP Consulting project
Mar. 2023 - Jul. 2023São Paulo, BrazilMarketplace | E-commerce ● Growth: localized platform for Brazil, identifying high-demand products & suppliers, driving +250% sales during key holiday campaigns
● Marketing: tailored campaigns to Brazilian consumer behavior, increasing engagement and market impact
● Team: built and led high-performing local team, ensuring efficiency, compliance, and cost savings with a tailored legal framework
● Partnerships: established strategic partnerships to enhance platform capabilities, streamline logistics, and improve partner payment systems
AB&VP consultingCo-Founder & Market Strategy/Sales Lead
Oct. 2022São Paulo, BrazilBoutique consulting company | Brazil Market Expansion ● Projects: led 30+ market entry projects for global tech clients (SaaS, FinTech, E-commerce, FoodTech, Martech), covering GTM, operations setup, and local hiring
● Network: organized business missions & delegations to Brazil, leveraging C-level network with 50+ strategic introductions
● Execution: acted hands-on as interim operator — hiring teams, setting up sales ops, and securing first contracts
Leading Media Holding in Eastern EuropeDigital Transformation Lead
Oct. 2020 - Feb. 2022Moscow City, RussiaAs a leading media Holding in Eastern Europe, the company unites assets in all segments of the media market: television, press, radio, film production and distribution, Internet platforms. ● Responsible for the Holding’s digital transformation
● Launched business streams, including an ecosystem for influencers and education
Schneider ElectricInnovation Specialist for Execution Services
Oct. 2019 - Jun. 2020Berlin, Germany● Pioneered an innovative global technical diagnostics process, enabling remote predictive diagnostics. Adopted in 20+ countries
ПочтаБанкProduct Owner
Dec. 2016 - Sep. 2019Moscow City, RussiaPost Bank - the largest bank in terms of branches (19k branches, 13.4 mln clients)
● Launched Post Bank Online - the mobile app and web version;
● Launched Post Bank Junior - the first digital child bank in Russia. Achievements by Marswebb digital banking ranking (2017, 2018):
№ 1in Android tablet application; № 2 in IPad applications;
№ 3 in IOS banking applications;
№ 4 in Android banking applications.
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