Edina Constantinescu

Senior Marketing Director -International Strategy and Social Impact @WBD

CopywritingLife CoachingAffiliate MarketingMarketing DirectorCMOPR ManagerCommunications ManagerBrand Marketing ManagerEntertainmentConsultingC-level ExecutiveMarketing

I am a strategic and purpose-driven marketing and communications executive with over two decades of experience leading high-impact initiatives across global media and telecom organizations. My expertise spans brand building, commercial strategy, digital transformation, and social impact—anchored in a deep understanding of how marketing can drive both business performance and societal progress. Throughout my career, I’ve led expert teams across regions, managing multi-million euro budgets and delivering integrated 360° campaigns that elevate brand equity and accelerate growth. I’ve successfully steered full-scale rebranding programs—locally and internationally—ensuring alignment across every touchpoint, from visual identity to narrative positioning. My leadership is rooted in a belief that brands must stand for something greater. I bring a strong track record in embedding CSR, ESG, and DE&I into the heart of brand and communication strategies, creating authentic connections with audiences and stakeholders. I’ve championed purpose-led marketing that not only resonates but also drives measurable impact. With a sharp focus on digital innovation, I’ve led transformative projects in social media, content strategy, and AI-powered marketing—future-proofing brand relevance in an ever-evolving landscape. I thrive in complex, fast-paced environments where creativity, data, and purpose intersect. I’m known for my ability to inspire teams, influence at the highest levels, and deliver breakthrough results with clarity, resilience, and passion. For me, marketing is not just about visibility—it’s about vision, value, and impact.

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