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Work Background
Ford Motor CompanyMultisensory Lead
Jan. 2022 - Apr. 2025Dearborn, Michigan- Led the creation of Ford’s first multisensory experience system, integrating sound, motion, and light into a cohesive product and brand language. - Pioneered ambient UX cues to reduce reliance on screens, improving intuitive interface design and emotional engagement. - Drove cross-functional alignment between industrial design, engineering, and product teams to establish a unified sensory vision. - Defined blue-sky and advanced design concepts in collaboration with technologists and physical modeling teams to prototype next-generation experiences.
Ford Motor CompanyProduct Designer
Jan. 2019 - Jan. 2022Greater Detroit Area- Defined and launched Ford’s global sonic brand identity across products, marketing, and brand touchpoints. - Partnered with composers, sound designers, and agencies to deliver emotionally resonant and culturally relevant audio. - Led internal and external testing clinics to validate emotional impact and guide design refinement. - Managed $250K–$500K project budgets while aligning sonic work with senior brand strategy.
Ford Motor CompanyUX Designer
Jan. 2017 - Jan. 2019- Collaborated cross-functionally to develop Ford’s first digital instrument clusters, engaging across design, engineering, and supplier teams. - Led theme exploration for early UI design—shaping layout, visual systems, and interface rhythm ahead of the Smart Surface rollout. - Defined interaction models across multi-screen ecosystems, laying the groundwork for future HMI standards. - Delivered high-fidelity motion studies and production-ready prototypes used in concept vehicles and advanced research.
Goodlookin'Partner & Creative Director
Jan. 2005 - Dec. 2016When Brian graduated from Parsons he started his first company, iN8Skils. Located in a post production facility on the corner of Broadway & Houston in Soho NY, he tore into the mograf world with an edgy style. Combining aggressive picture and typography editing with a keen design sense he became known as a pioneer of the broadcast design community. Next, Brian met Jen Watts and they redefined the company, Goodlookin’. From film trailers to network rebrands, their combined skill sets leveraged them into a wide range of opportunities. Naturally Brian has evolved into a true multi-hyphenate. A designer, director, animator and editor. A creative lead with a proven record of crafting work for some of the world’s most recognized brands. A design maverick from concept to completion. Brian excels at motivating and inspiring teams to deliver superb creative work. His drive for continually pushing boundaries and experimenting with new mediums , techniques and ideas is evident in his work. Client list: Microsoft, MTV Networks, YP, Cabi, Omnicom Media Group, Nordstrom, Discovery Communications, American Reading Company, Infor, DIY Channel, Vitality, Superfine Films, Coldwell Banker, Avon, Concord Records, Covergirl, Kim Kardashian, PMcD Design, Big Fish Marketing, lisa b., MayerWasner, Witness Company, Fincad & The Motley Fool
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