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Work Background
Food Revolution KftInfluencer & brand mngr
Feb. 2024Budapest, Hungary
Food RevolutionInfluencer- and project manager, Costumer relations manager
Jan. 2024Budapest, Hungary• Maintained strong relationships with high-profile clients, ensuring long-term satisfaction • Led and coordinated the client relations team to deliver seamless communication and excellent service • Managed and executed influencer marketing collaborations from planning to delivery • Oversaw the management of social media platforms and produced engaging, brand-aligned content • Developed and implemented comprehensive content strategies tailored to target audiences • Organized and managed video shoots and photoshoots, handling both logistics and creative direction • Planned and executed catering and event arrangements, ensuring memorable experiences • Handled end-to-end management of various collaborations and strategic projects • Took part in website creation processes, from concept development to final execution • Provided efficient solutions for ad hoc tasks and last-minute project needs
One Two Free Kft.Creative Director
Oct. 2019 - Dec. 2023Budapest• Defining the overall content and creative strategy of the brand • Developing engaging, user-driven content in a highly saturated sector and online space • Managing social media platforms and online advertising with written and visual consistency • Analysing consumer trends across the industry to inform creative decision making • Managing photography “touch up” sessions, working with the highest attention to detail to create a creative visual story • Coordinating photoshoots, locations and photographers both outdoors and in-house
L’OCCITANE GroupMarketing Manager
Apr. 2018 - Sep. 2019Budapest• Leading the social media, branding and communications strategy, creating engaging content, copywriting and analysis • Planning and implementing the yearly marketing strategy on both a local and international level • Collaborating with agencies, influencers and bloggers to manage campaigns and budgets • Managing the PR and media function, maintaining online and offline contacts and writing articles where required • Actively promoting our Corporate Social Responsibility projects and events, improving brand awareness and reputation • Recording all post-campaign activity, analysing brand results vs market and competitor data • Building an engaged retail store team, with an active presence across retail marketing activity
MRTN Trade Kft.Brand, Strategy & Marketing Manager
Sep. 2015 - Sep. 2018Budapest• Creating and managing influencer and brand marketing campaigns, overseeing all budgets • Develop engaging content, copy, analysis and reporting across all social media platforms • Defining the business’ long and short-term brand strategy, implementing a consistent tone of voice and visual guidelines • Maintaining an in-depth awareness of market data, competitors and consumer needs • Supporting with additional systems, strategy and finance training across the wider team
Lead Generation Kft.Project Manager
May. 2015 - Nov. 2015Budapest, Hungary
BP ClothingBrand Manager
Aug. 2013 - May. 2015Budapest, HungaryBPC Clothing is a young company (est.2011) producing its own brand- BP Clothing; also offering multibrand sneaker selection such as Nike, Adidas, Puma, Asics, also reseller of the brands Oakley, Rockwell by Parra, Vans, Stüssy, and exclusive distributor of the headwear brand, New Era. BPC Clothing has its own retail networks, now with 3 stores in Budapest, and a strong webshop. - Managing the entire Hungarian wholesale and retail business of New Era brand, managing multibrands. Defining and managing offer management and merchandising. - Harmonizing and controlling New Era brand and multibrand related tasks with different departments (customer service, marketing, retail, logistics, finance) - Managing relation with retail partners. - Create promotional plans and activities. - Taking part in formulation and execution of marketing strategy (POS, online, event marketing, corporate partnership) - Analyse market data and competitors’ activities. - Budget management.
Office Shoes HungaryMarketing Manager
Jan. 2013 - Jul. 2013BudapestShoebox is a multibrand company and is the exclusive distributor for footwear brands as Lacoste, Timberland, UGG, Hunter, Diesel, Caterpillar, Skechers, selling also Tommy Hilfiger, Polo Ralph Lauren, Vans, Nike, Converse. Shoebox has its own retail network, operates over 90 stores (Office Shoes, Soul and Timberland flagship stores), in 5 CEE countries. - responsible for marketing-, retail- and VM team in CEE, - analyse market data and competitors’ activities, - approve long-term and promotional plans & activities in CEE, - elaborate marketing strategy, prepare forecast per brand, - CSR projects - mostly with Timberland, - report and make statistics for the company and the brand headquarters, - control daily tasks with different departments (marketing, VM, retail, product, logistic, costumer service, warehouse, IT) - prepare and organize POS materials for retail chain and wholesale partners, - work out and implement media strategy (radio, TV, OOH).
Office Shoes HungaryVisual Merchandiser Manager
Nov. 2010 - Jan. 2013Budapest- responsible for the countries of Hungary, Poland, Romania, Czech Republic and Slovakia for over 90 Office Shoes stores, - responsible for Timberland stores in Hungary and Czech Rep., - build and create a strong company image, - implement and improve marketing and VM forms at points of sale, - follow up and analyse sales, - analyse market data and competitors’ activities, - create long-term plans and activities for upcoming season, - cooperate with marketing team of communication strategies, - coordinate and execute international openings, - close cooperation with product-, retail-, marketing team & brand managers, - set up and implement monthly/weekly window and in-store guidelines, - VM trainings and presentations for staff.
OakleyBrand manager
Jan. 2009 - Aug. 2010Budapest
Carnival Cruise LinesSocial Host
Feb. 2007 - Jul. 2008Caribbean
SpringfieldVisual Merchandiser
Oct. 2005 - Feb. 2007Budapest
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