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Work Background
Jupiter EnterpriseBusiness Development Consultant
Jul. 2023Puducherry, Puducherry, IndiaTo put systems and processes in place for scaling the existing retail business into multiple outlets and establish an online store presence across multiple platforms like Amazon, Flipkart, Meesho, etc.
The VisamodaBusiness Manager
Nov. 2022Chennai, Tamil Nadu, India
No Grey AreaSr. Manager- E-commerce & Retail
May. 2019 - Sep. 2022Chennai | Bangalore-Build seasonal inventory plans and manage in-season to maximize site in-stock, conversion, and revenue while realizing healthy turnover and minimizing end-of-season liquidation. -Laid out an effective calendar for stock rotation and targeted merchandise based on the retail store demographics which led to a 5% increase in conversion in 2 months -Worked with cross functional digital teams to build strategies like campaigns, A/B testing to ensure that the products are showcased in the right manner and the right online properties in line with business goals. Resulted in 10% increase in Add to cart in one month. -Present quarterly sales report to internal stake holders; report on search trends, site KPI’s, and buying patterns to drive merchandising strategy and helped build the monthly marketing calendar.
Shirt Me Up LLPE-commerce & Retail Buyer
Jan. 2017 - Dec. 2018Chennai Area, India-Merchandise planning and allocation for EBOs and MBOs for 4 seasons. -Sourcing & negotiating quantities and delivery time-scales with buyers and suppliers. Managed strict TNA for all categories raw material. -Online order management : 99% of orders and returns were on time leading to 65% of customer retention. -Implementing site merchandising tactics like item level content, cross- sell/up-sell, and item data remediation & attribution. -Extensive data analysis based on demography, style preferences, and price range. Improved conversions by 5% in 3 months.
Shirt Me Up LLPDesigner
Jan. 2016 - Dec. 2016Chennai Area, India-Conceptualized and developed new shirt styles for Shirt Me Up for SS16 & AW 16. -Responsible for Colour finalization, Material allocation, Quality and Trim development, Packaging, and Market Research.
Raymond LimitedDesigner
Jul. 2014 - Dec. 2015Mumbai Area, India-Designed Knits, Pullovers and Shirts for Park Avenue menswear label for AW16, SS16 & AW15. -Responsible for Colour finalization, Material allocation, Quality and Trim development, Packaging, and Market Research.
Cotton Blossom India Pvt. LtdJunior Designer
Jan. 2014 - Apr. 2014Tiruppur, Tamil Nadu, India-Experienced the position of a designer cum vendor and worked for US and European brands like C&A, S.Oliver, Mother Care and Guess and designed collections for various buying meet. -Design development, product development, pattern making and finishes. -Designed Women’s Collection of ensemble for S.Oliver and Men’s T-shirts for Guess for Graduation Project (curriculum work).
Arvind BrandsIntern
May. 2013 - Jul. 2013Bengaluru, Karnataka, India-Designing A Capsule Collection for the brand CHEROKEE (Autumn/Winter 2014-15) conmprising of T-shirts , Knitted Denims, Knitted shorts, Knitted blazers & TRIM DEVELOPMENT for the same.
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