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Rachel Trevor-MorganFreelance Marketing Consultant
Aug. 2025London Area, United Kingdom
Rachel Trevor-MorganPA/Marketing Manager
Oct. 2018 - Jul. 2025London, United Kingdom• Developed and implemented the marketing strategy by analyzing market trends and competitors to identify opportunities. • Enhanced brand image in line with the values and history of the atelier in the UK and the USA. • Established a cohesive digital presence that aligns with the brand image (social media, website redesign, newsletters). • Created marketing materials including photographing all products for the website and line sheets, organizing photoshoots for look books and postcards, and crafting product descriptions. • Secured media coverage by writing press releases and product briefs for industry publications. • Managed wholesale orders with luxury retail stores in the UK, USA (Harrods, Fenwick, Neiman Marcus), South Korea and Japan. • Created premium in-store experiences (VIP events, personalized services) to foster customer loyalty. • Launched the brand in the USA with a trunk show in Nashville. • Increased organic Instagram followers from 8k to 26k • Consistent YoY revenue growth since 2022
Rachel Trevor-Morgan MillineryPA/Marketing Manager
Oct. 2018London, United Kingdom
Laird HattersBusiness Development Manager
Mar. 2018 - Sep. 2018London, United KingdomAt Laird, we handmake hats and caps of distinction for both men and women, and are passionate about sourcing the best British cloths, and supporting British textile manufacturing. A Laird hat evokes a rich English and Scottish heritage, with a modern nuance. The great fabric finishes and rich colour palettes make our headwear stand out, as well as the wonderful craftsmanship. Our look is slick, with strong lines, deep colours and bold statements. As the Wholesale and Press Manager, I am in charge of building relationships with key stakeholders to push the reach of Laird Hatters internationally. Feel free to drop me a line on [email protected] if you are interested in seeing our wholesale collection. Drop me a line on [email protected] with your hat requirements and we can arrange press loans from our Strand shop.
Herald and Heart LtdSales and Marketing Manager
Jun. 2016 - Mar. 2018London, United KingdomRelaunching and establishing Herald and Heart (Fulham) by building a loyal customer base, driving sales and footfall in the shop through in-store events and creative use of social marketing. Responsibilities include: • Day-to-day running of the shop • Organising in-store events and using social media to build and maintain brand loyalty • Securing sponsorship and cross-promotion of in-store events through collaborations with local businesses and media • Securing media coverage by building relationship with media contacts • Managing the e-commerce website (WordPress and Shopify) • Copywriting for the company blog, LinkedIn page and newsletter • Creating brand assets using video and Photoshop Achievements: • Awarded commendation for Best Creative Business in the 2016 Hammersmith and Fulham Business Awards • Made Director of the company in 2017
Miss MirshkaFounder and Millinery Maven
Jun. 2016 - Feb. 2018London, United KingdomLondon Milliner Miss Mirshka's designs are an eclectic mix of vintage shapes with a modern twist, pieces that make you want to have fun with them, and hats that will give you a cowboy's swagger. Anything that is fluffy, iridescent and sparkly makes us very happy indeed!
Bundle MacLaren MillinersMarketing and Social Media Assistant (unpaid)
Sep. 2015 - May. 2016London, United KingdomWhile working nights at Kantar Media, I completed my City & Guilds in Millinery Design and interned at Bundle MacLaren. As their marketing assistant, my role was to increase brand awareness across social media channels and looking into paid advertising, as well as managing their social media presence. My tasks included: • Managing social media channels (Instagram, Facebook and Twitter) • Writing and designing monthly newsletters • Creating brand assets for social media and newsletters • Doing market research for potentials brand collaborations • Setting up a forward-planning calendar
Precise MediaMedia monitoring analyst and deputy team leader
Oct. 2013 - Jun. 2016London, United KingdomPrecise is a Kantar Media company that offers media monitoring and media analysis services across every channel (print, broadcast, online and social media). As a media analyst, I worked on the Insight team to evaluate clients’ earned coverage in terms of sentiment, prominence, competitor share of voice and PR influence. • Evaluated client coverage according to client briefs • Took over daily report writing duties for Selfridges • Built up client and retail sector knowledge to improve coverage evaluation • Provided regular and detailed feedback on client issues • Met with account managers to discuss client brief improvements • Compiled and maintained client handovers (briefs, evaluation guides) • Streamlined the quality control (QC) procedures • Compiled QC checklists for each client to ensure consistency between shifts • Set up a regular handover to maintain communication between shifts • Trained other team members on new clients • Managed a team of ten people Client list: Boots, Sainsbury, Home Retail Group, Debenhams, Harvey Nichols, Selfridges, Nestlé US, National Grid UK and US, Fidelity and Hess Oil. Achievements • Made Deputy Team Leader six months after integrating the nightshift team • Covered Team Leader duties for two and a half months and managed a team of ten people. During my time as team leader, I successfully oversaw the addition of two new team members and new client briefs.
Great British MagEducation Partnerships Coordinator
Apr. 2012 - Sep. 2013London, United KingdomGreat British Mag is a lifestyle media channel for international students in the UK encompassing pre-departure packs, an arrival pack, a website and exclusive events throughout the year. As part of my duties I was responsible for building relationships with brands, universities and organisations in the UK and abroad, and creating PR opportunities to further promote GB Mag to the target audience. Social Media • Proficient user on Facebook, Twitter, Pinterest, Youtube, Instagram and Scoopit. • Experienced with social media monitoring softwares such as Hootsuite and Tweetdeck. • Dreamweaver, Photoshop, Mail Chimp, Dropbox, Google docs, Prezi • Sourced and managed images for GB Mag’s fashion section and for the publications • Designed and wrote the copy for email shots according to a given brief • Monitored and collated the events’ media coverage and reported back to Brand partners • Secured international coverage on partners’ websites (inbound links and guests posts on blog sections) • Secured testimonials and gathered feedback to refine our offer Events and brand partnerships • Collaborated with Brand marketing teams to design exclusive events for targeted international audiences: event planning and scheduling, contents of goodie bags and guest list (invitations and RSVPs), and wrote the evaluation reports. • Built long-lasting relationships with brands. • Oversaw the distribution of 4,000 branded festival gift packs for Mid-Autumns Festival, Diwali and Chinese New Year with Selfridges, Folli Follie, O2 and British Airways. Business development: • Market research and international networking • Signed partnership agreements with leading agencies (British Council, Study Overseas Global, CIIC) • Sourced local business partners and managed orders (printers, fulfilment houses, courier companies)
Ringier ChinaMarketing Assistant
Apr. 2011 - Jul. 2011Beijing City, ChinaCity Weekend is an English-language user-powered lifestyle magazine and website to make life in Beijing easier for expats. The Parents & Kids Club was dedicated to bringing events and discounts to expats families in the city. Marketing • Wrote and designed the monthly newsletter to club members • Supervised the club’s social media (Facebook) • Wrote weekly mailings using Adobe Dreamweaver • Created the members’ club cards using Adobe Photoshop Events • Planned and created events for the PK Club for families to get together for group activities (bit.ly/19Wu6vF). - MC at corporate events to present the company and publications, thank sponsors and entertain the guests throughout the night. Media sales • Booked advertising space in the magazine and the website for the PK Club partners after assessing their needs and receiving their creatives. Liaised with partners, media sales team and designers • Designed and uploaded partners’ adverts on the PK Club website.
Emploi CHRSocial Media and Marketing Intern
Apr. 2009 - Jun. 2009Paris Area, FranceEmploi CHR is an advisory service for employees and employers in France. • Created the company’s social media profiles on Facebook and Twitter. • Strategically seeded links on forums and blogs. • Managed evaluations and reporting. • Advised on strategy to increase traffic to the website.
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