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Work Background
BoopinPerformance Media Manager
Nov. 2024Dubai, United Arab Emirates- Led the digital performance strategy for major clients including Petromin, Informa Middle east, PureGym & more managing over $3M annually across paid media channels.
- Planned, executed, and optimized data-driven campaigns across Google, Meta, TikTok, Snapchat, LinkedIn & Displays
- Achieved a 25% reduction in cost-per-lead (CPL) through continuous bid strategy optimization, creative testing, and audience segmentations
- Managed cross-market campaigns across MENA, driving consistent 18-22% improvements in media efficiency and conversion rates.
- Monitor campaign results and analyze key metrics and provide actionable insights and recommendations for continuous improvement and optimization.
- Implemented dynamic creative optimization (DCO) strategies that boosted ad engagement by 32% across key markets.
- Regularly analyzed competitive benchmarks, market trends, and platform innovations to proactively pivot strategies and maintain above-industry-average performance KPIs.
- Supported the professional growth of junior specialists, resulting in stronger platform certifications, faster learning curves, and increased client satisfaction.
Merkle MENAPerformance Media Manager
Sep. 2023 - Sep. 2024Dubai, United Arab Emirates- Oversee the end-to-end execution of digital campaigns across various platform ensuring campaigns are optimized for performance and delivered against target.
- Drawing media plans across digital channels based on the budget allocated to responds to client brief.
- Invoicing and actualizing plans by end of month
- Analysis & Insight: Monitor campaign results and analyze key metrics and provide actionable insights and recommendations for continuous improvement and optimization.
- Stay updated on the latest trends, best practices, and algorithm changes in digital marketing
- Strategic Support: Understand long term results from a full funnel campaign and contribute strategically towards client success.
- Team Leadership: lead a team of 3 junior associate from onboarding to grow their knowledge across advances in media & vendor capabilities
Merkle MENASenior Associate - Paid Social
Sep. 2021 - Aug. 2023Dubai, United Arab Emirates- Campaign Setup: Develop, execute, and optimize digital marketing campaigns across performance media channels (Meta, TikTok, Snapchat, LinkedIn, Twitter, Apple Search ads, Google ads, Display, DV360)
- Reporting: Utilize analytics tools and work with data from multiple platforms (e.g Google Analytics, Adjust, Firebase, E-commerce, Ad platforms) to track, measure and report on performance on the right success metrics - Recommendations: Recommend budget and improvements to campaign management methods to improve results and deliver long term success for clients. - Developed case studies based off qualified account published on Meta & Tiktok - Optimized campaign through IAS to ensure media quality is preserved within brand safety guidelines
Merkle MENAAssociate - Paid Social
Apr. 2019 - Sep. 2021Dubai, United Arab Emirates• Paid social (Facebook, Instagram, Tiktok, Twitter and LinkedIn ads)
• Executing strategic paid media campaigns
• Campaigns set up and budget split
• Audience Profiling, optimization, reporting
• Campaign media plan
Merkle MENAIntern - Paid Social
Dec. 2018 - Apr. 2019Dubai, United Arab Emirates• Management of social media platforms including Facebook, Instagram, Twitter and LinkedIn of the key accounts.
• Content creation, community management, and monthly reporting: KPI’s Analysis
• Supporting the social media manager in strategy development
Vision Real DevelopmentMarketing Executive
Nov. 2017 - Jun. 2018Dubai, United Arab Emirates• Image audit and e reputation for an African personality
• Setting up a personal branding strategy
• Assistant in developing a marketing & communication strategy of Brazzaville mall • Social Media management • Verification of content multilingual ( English – French)
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