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Work Background
Low Profile HoldingsMarketing Manager for Matchstick Monkey and other amazing baby and toddler brands
Aug. 2024Maternity cover contract - heading up marketing for amazing baby and toddler brands Matchstick Monkey, Little Hoppa and Babocush.
Quintain LivingMarketing Manager
Jan. 2024 - Jun. 2024London Area, United Kingdom- Executes integrated campaign communications and assets to drive awareness and customer engagement. - Supports both acquisition and retention strategies. - Guardian of all integrated campaign activity, ensuring it’s on brand, on time and to budget. - Collaboratively working with multiple partners to execute the multi-channel communications. - Supports delivery of BAU CRM communications with existing and new residents. Including Salesforce-led ESP(email service provider), building digital signage, SMS and resident app content. - Works closely with agency and freelancers to support delivery of ‘go to market’ assets from apartment photography, CGI development, floorplans, furniture brochures. - Creating the organic social media strategy.
Great Ormond Street Hospital Children's CharityBrand Marketing Manager
Oct. 2023 - Dec. 2023London Area, United Kingdom- Championed the GOSH brand across the organisation by communicating the value of our brand among other departments. - Worked in the core team for the Brand Development Project to launch the updated brand strategy and identity. - Led the inception and development of new brand guidelines. - Managed from conception stage the program of work to internally embed the refreshed brand across the different teams within the organisation. - Strong stakeholder management with internal and external stakeholders. - Demonstrated the value of the brand to the organisation by helping to create the bi-annual brand tracker report.
Breast Cancer NowBrand Marketing Manager
Jun. 2023 - Oct. 2023London, England, United Kingdom- Managed a team of two direct reports - Oversaw and managed the roll out of ‘If I had more time’ a high profile Breast Cancer Awareness Month fully integrated campaign to increase the charities brand awareness. - Managed the relationship with creative and media agencies. - Created SOW contracts with external agencies. - Attended a film and photography shoot to ensure the content created was on brand and fit with the overall campaign. - Oversaw the approval process of creative - Ensured my direct reports delivered the campaign on time, to budget and with the correct brand look and feel. - Worked with Breast Cancer Now’s media agency to refine and confirm the media plan for the breast cancer awareness month activity. - Worked with an external social media agency to outline the paid social activity for the campaign. - Launched a short documentary film ‘Stories of Secondary’ to further extend the campaign. - Worked with the media agency and internal stakeholders to report on results of the campaign, to review it’s performance and ensure I was optimising the campaign to work as hard as possible. - Tracked the brand health KPIs, reporting to Head of Brand and other internal stakeholders on performance. - Managed the brand marketing budget, ensuring all campaign expenditure budget was met - Held weekly 1-1’s with each of my direct reports - Reviewed and feedback on direct reports work in a timely manner - Monitored direct reports objectives, providing them with learning and development plans and performance management. - Worked closely with PR and influencing teams to develop plans to extend our reach of the campaign.
Lotto New ZealandBrand Manager
Apr. 2022 - Jun. 2023Auckland, New Zealand
Lotto New ZealandAssistant Brand Manager Marketing
Dec. 2020 - Apr. 2022
Lotto New ZealandMarketing Assistant
Nov. 2018 - Nov. 2020Auckland, New Zealand
Acorn ScientificBusiness Support
Aug. 2018 - Nov. 2018Auckland, New Zealand
Dunedin Public Art GalleryVisitor Host
Mar. 2017 - Dec. 2017Dunedin, New Zealand
Farmlands Co-operative Society LimitedOutbound Telemarketer
Feb. 2017 - Apr. 2017Dunedin, New Zealand
RandstadReceptionist
Aug. 2014 - Feb. 2016Sydney, AustraliaDuring this period I did temporary reception and administration work for the following companies: Pepsi Co, MSD, CSC, Coca-Cola, Walt Disney Australia, Oticon Australia Pty Ltd, Ferrero Australia Pty Ltd, Ray White Real Estate, Symantec, Transfield Services Ltd.
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