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Work Background
La FrenchTech TunisBoard Member
Jan. 2023Tunis, TunisiaHelping build strategic bridges between the French and Tunisian tech ecosystems, supporting cross-border collaboration, innovation, and entrepreneurial growth. Focus Area:
Facilitating smoother transitions for entrepreneurs expanding between Europe and Africa
Games for Change Africa Member of the Board of Advisors
Nov. 2022Cape Town, Western Cape, South AfricaDriving the use of video games as a force for social good across Africa. I contribute strategic insight at the intersection of gaming, education, and entrepreneurship to support programs that teach coding, business, and innovation through play. Key contributions:
Designing game-based learning initiatives to upskill youth in coding and entrepreneurship
Supporting the development of scalable education programs for underserved communities Applying 20+ years of expertise in gaming and innovation to empower Africa’s next generation of changemakers Focus Areas: Executive Leadership · Program Development · EdTech · Game-Based Learning · Youth Empowerment
Bravvo - People Engagement For GoodCo-Founder
Apr. 2022Transforming employee engagement into measurable impact through Agentic AI and game design At Bravvo, we’ve built an Agentic AI platform that merges game design with behavioral science to drive real change in how teams perform, grow, and contribute to sustainability goals. Using our proprietary 5-step challenge framework Learn, Answer, Do, Reflect, Suggest we empower organizations to: 🚀 Boost employee motivation and on-the-job performance
🌱 Embed sustainability and inclusion into everyday workflows
📊 Deliver measurable improvements in culture, ESG metrics, and business outcomes
🎯 Turn daily micro-actions into trackable impact via AI-personalized challenges on mobile/web, with employees earning points redeemable for eco-conscious rewards or social-good actions Bravvo bridges intention and action to make culture transformation scalable, engagement personal, and impact measurable. Focus Areas: Employee Experience · Performance Enablement · Culture & ESG · Gamification · Agentic AI · Behavioral Science · People Engagement
Makers FactoryFormer Co-Founder and board member
Apr. 2022 - Jan. 2023From April 2022 to January 2023, I co-founded and served on the board of Makers Factory, an initiative focused on accelerating innovation in creative sectors like gaming. Within a brief 10-month span, we raised significant funding, making us one of the best-funded programs in our niche. I took an active role in fundraising, shaping strategy and governance while fostering strategic partnerships that enriched our creative ecosystem. Though my involvement was short-lived, it was a meaningful chapter marked by community building and impactful achievements in nurturing creativity and innovation.
PAGG - Pan Africa Gaming GroupFounding Member
Mar. 2022We co-founded PAGG with the mission to better serve the next 1Bn video games players : Africa
Better call WSMIndependent Consultant and advisor
Jan. 2021I act occasionaly as Consultant & Advisor for Mid-size to Large Companies on Technology and Innovation : - Business and modern business model development
- Monetization and revenue optimization strategies
- Product strategy and go-to-market execution
- Specialized expertise in high-tech products: video games, blockchain, and AI
- Gamification frameworks and open innovation program design
YouRun LTDFounder
Aug. 2018MaltaFounded an indie game studio focused on creating bold, original IPs that push the boundaries of storytelling and interactivity. Key achievement:
Launched Warshmallows (c) — the first-ever Nintendo Switch game developed in Malta, establishing a national milestone and laying the foundation for a multi-platform entertainment franchise. Responsibilities:
Led creative direction, product development, and fundraising strategy
Built a cross-functional team and secured partnerships to scale new gaming IPs
Combined innovation, tech, and narrative to build franchise-ready content for global audiences Focus Areas: IP Development · Franchise Strategy · Game Publishing · Executive Leadership · Investor Relations · Creative Direction
Founder InstituteFormer Chapter Director and Co-Founder - Tunisia
Aug. 2015 - May. 2019TunisiaFrom August 2015 to May 2019, I was honored to co-found and serve as the Chapter Director of the Founder Institute's Tunisia chapter, the first in the region. In this role, I acted as a facilitator and mentor, spearheading programs that helped more than 100 aspiring entrepreneurs refine their business models. I also connected startups with industry professionals, fostering mutually beneficial relationships. Through organizing workshops, seminars, and networking events, we built a strong entrepreneurial ecosystem in Tunisia. The four-year journey underscored the transformative power of community and shared knowledge in entrepreneurship and innovation.
DigitalMania StudioCEO & Founder
Nov. 2011 - Nov. 2023Tunis Governorate, TunisiaVideo game studio pioneer in game development in MEA region. As a pioneer in video game development in the MEA region, I founded DigitalMania in 2011 with an unwavering vision: to be a versatile force in the ever-evolving gaming landscape. Over the past decade, we've successfully launched an impressive 130 games across nearly every platform, starting with our inaugural casual competitive game on Facebook, Defendoor. We quickly diversified into advergames and serious games, serving esteemed clients such as Coca-Cola, UNDP, Orangina, Orange, Ooredoo, and over 25 other prestigious brands. This portfolio expansion set the stage for us to earn the title of 'Best VR Content Provider in the MEA Region' in 2016. As Founder and CEO, I've had the privilege of steering the company's strategic and creative direction through every milestone—from diversification to global recognition—resulting in numerous worldwide awards. DigitalMania's Greatest Achievements: Teambuilding Games: With The Infinite Loop, we've led the way in tech-based teambuilding activities since 2019. We've delivered team-building experiences to over 200,000 employees globally, a feat that was especially crucial during the Covid-19 pandemic. Casual Competitive Games: Our flagship game, Warshmallows, had a multiplatform global release in Q4 2021. My role encompasses everything from strategic direction to enhancing the user experience, pushing the boundaries of what casual competitive games can achieve. The journey at DigitalMania has been one of unending innovation. We've consistently aimed for the intersection of entertainment, technological advancement, and brand synergy.
Live ItEvents Manager and partner
Jan. 2004 - Dec. 2009E-Sports events organization While still a student, I had the opportunity to be part of the founding team at Live it, where I served as an Event Manager for five enriching years. We organized gaming events in a variety of locations including Tunis, Paris, and San José, California. We engaged with over 15,000 on-site players and nurtured an online community of 250,000 members. One of our highlights was creating a top-ranked Counter-Strike server in the MENA region through Tunisiagames.com. This formative period taught me the incredible community-building power of gaming early on in my career.
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