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Work Background
Profesional IndependienteStrategy & Digital Sales Consultant
Jan. 2024With a strong background in digital environments and social media, I create innovative strategies that help businesses grow and adapt in the digital landscape. From optimizing sales funnels to leveraging social platforms, I focus on transforming traditional sales processes into dynamic, digital-first experiences. I enjoy working with companies to spot new opportunities, simplify their sales journey, and engage their audiences in fresh and impactful ways.
Profesional IndependienteStrategy and Digital Sales Consultant
Jan. 2024With a strong background in digital environments and social media, I create innovative strategies that help businesses grow and adapt in the digital landscape. From optimizing sales funnels to leveraging social platforms, I focus on transforming traditional sales processes into dynamic, digital-first experiences. I enjoy working with companies to spot new opportunities, simplify their sales journey, and engage their audiences in fresh and impactful ways.
MiraviaCategory Strategy & Planning Manager
Jan. 2023Madrid, Comunidad de Madrid, España- Coordinating cross-functional teams across the span of innovation & business improvement projects - Elaborating quantitative & business analysis to identify areas for improvement - Partnering directly with senior leaders to accelerate progress, solve hard scaling initiatives, and incubate new strategic programs & products - Detailing action plans, delineating tasks, and implementing processes for the suggested strategies - Defining commercial strategy > Sales increase revenue by 1.2x monthly - C-level reporting & team lead > 15% increase in team productivity
Alibaba GroupCategory Strategy & Planning Manager - Miravia
Jan. 2023 - Jul. 2024- Coordinating cross-functional teams across the span of innovation & business improvement projects - Elaborating quantitative & business analysis to identify areas for improvement - Partnering directly with senior leaders to accelerate progress, solve hard scaling initiatives, and incubate new strategic programs & products - Detailing action plans, delineating tasks, and implementing processes for the suggested strategies - Defining commercial strategy > Sales increase revenue by 1.2x monthly - C-level reporting & team lead > 15% increase in team productivity
Alibaba GroupStrategic Brands & Category Manager
Jun. 2022 - Jan. 2023Madrid- Managed mid to upper-level stakeholder relationships - Created & managed interdivisional projects to improve platform usability, and contributed in new product development initiatives > increase CTR% by 20% - Lead Computing & Smart Devices category, defining sales strategy, brands onboarding pipeline and product assortment, delivering triple-digit sales growth
Alibaba GroupStrategic Brands & Category Manager - Miravia
Jun. 2022 - Jan. 2023Madrid, Comunidad de Madrid, España- Managed mid to upper-level stakeholder relationships - Created & managed interdivisional projects to improve platform usability, and contributed in new product development initiatives > increase CTR% by 20% - Lead Computing & Smart Devices category, defining sales strategy, brands onboarding pipeline and product assortment, delivering triple-digit sales growth
Alibaba GroupKey Account Manager
Jun. 2021 - Jun. 2022Barcelona- Develop long-term relationships with partners, support them in integrating their offerings and negotiate product portfolio and pricing according to market demand. - Achieve commercial and financial objectives and drive business growth in selected categories > targets overachieved each quarter (+130%) - Perform seller deep analysis to understand root causes of vendor performance and create targeted sales and marketing strategies & action plans to accelerate growth. - Identify, create & manage projects to improve the customer and seller experience. - Create scalable solutions and manage the implementation of these solutions in order to increase account management team’s efficiency. - Awarded as category quarter employee
Alibaba GroupKey Account Manager - AliExpress
Jun. 2021 - Jun. 2022Barcelona, Cataluña, España- Developed long-term relationships, and negotiated product portfolio and pricing according to market demand - Created scalable solutions to business needs, setting up structured data analytical systems, and managed its implementation > cut paperwork by 40% - Grew local hard line business 3x, creating targeted sales strategies. - Managed a 50 clients portfolio defining commercial value proposition, running business performance analytics > quarterly targets overachieved (+130%) - Seller onboarding optimization process project leader, improving team efficiency by 20%
CotyJunior Planner
Jun. 2020 - Jun. 2021- E&O optimization with Material and FG Supply planning team - Fill rate and Service Risk check. Cuts route cause analysis and ensurance of target achievement - Forecast acuracy check (JDA) - Phase in - Phase out pairs review and SAP demand adjusting. - Sharing risks for material supply and production execution to the Initiatives Market Execution team
CotyProject manager - MPS Planning
Jun. 2020 - Jun. 2021- Identify savings, productivity and process opportunities - Fill rate and Service Risk check. Cuts route cause analysis and ensurance of target achievement - Phase in - Phaseout pairs review and SAP demand adjusting - Generate and analyze supply chain data to drive the projects - E&O optimization with Material and FG Supply planning team
HARTMANN GROUPProduct Manager Internship
Aug. 2018 - Jan. 2020Mataró- Project and product benchmarking and reporting - Administrative support to the sales team, vertical and horizontal information transfer with the sales team and between departments - Creation, execution and control of national marketing and awareness campaigns, and loyalty strategies - Sales analysis, study and implementation of KPI
HARTMANN GROUPProduct Manager Executive
Aug. 2018 - Jan. 2020Mataró y alrededores, España- Project and product benchmarking and reporting - Coss-department collaboration & coordination with sales team - Created, executed and tracked national marketing and awareness campaigns, and loyalty strategies - Sales analysis, study and implementation of KPI
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