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Work Background
YPMDigital Creative Designer
May. 2024 - Nov. 2024Irvine, California, United States- Maintained consistency among all digital assets by upholding current and future internal and client brand standards, guidelines, and best practices - Designed effective web solutions and user experiences to drive visitor traffic and engagement for corporate branding and redesigns, events, email campaigns, social media community sites, SEM/SEO, paid digital media, and microsites - Stayed abreast of all current design and marketing trends for social media, web, print, and mobile platforms to ensure cutting-edge solutions - Partnered with internal teams to align with digital and content marketing strategies, ensuring cohesive execution across projects - Collaborated with internal leadership teams to develop client-facing presentations and proposal layouts, enhancing the clarity and impact of communications
Avenues The World SchoolWeb Producer
Mar. 2022 - May. 2024New York, New York, United StatesI managed all web and non-web digital projects, redesigned all global pages for the Avenues website, and expertly maintained all necessary updates to the current website. I like to describe my role as Web Producer as composing of two major roles: - Web Designer/Digital Designer - As the lead web designer during our rebrand, I collaborated closely with the Marketing Systems Manager and the Global Design Director to conceptualize new ideas, build and prototype in Figma and then worked closely with our Front End Developer to test and ensure accurate implementation. I was responsible for redesigning our email templates and all other digital assets such as social media ads and assets for our streaming app. - Web Producer - Utilizing Storyblok, I diligently managed our global and campus websites, collaborating closely with campus leadership to guarantee the accuracy and timely execution of information. Working with campus Directors of Content, I created custom landing pages and facilitated livestream event registration using HubSpot. In essence, I ensured the consistent and impactful representation of our digital brand.
Avenues: The World SchoolGlobal Creative Project Manager
Jan. 2020 - Oct. 2023New York, New YorkI managed the creative process for all print and digital marketing collateral for five Avenues campuses and future campuses while actively contributing to the conceptualization and design process of each project. As the Global Print Manager, I like to describe my job as consisting of three major roles: - Creative Project Manager - I orchestrated the seamless operation of our global creative team spanning five campuses. Utilizing Asana, I created meticulous timelines and request forms, managed budget, and assured the highest quality for every project. I functioned as a crucial liaison, facilitating effective communication between colleagues on all campuses, the HQ Marketing Team, and the Experience Team. Additionally, I coordinated with external graphic designers, copywriters, and print vendors to ensure the successful completion of all design projects. - Graphic Designer - Collaborating closely with our freelance Graphic Designer and Global Creative Director, I played a pivotal role in conceptualizing, designing, and managing various design projects. On more extensive projects, my responsibilities spanned from creating initial files, editing, and finalizing files to versioning and adapting projects for our multiple campuses in multiple languages. On more daily projects, I exercised complete creative control from inception to the final product. - Print Manager - As the print manager, I cultivated and maintained relationships with both current and new vendors. This involved obtaining project quotes, managing budgets and invoices, and overseeing all aspects of file preparation for print. I served as the key contact for sample approvals, ensuring that every output met our stringent brand standards.
The Children's PlaceAssociate Manager - Visual Production
Mar. 2019 - Nov. 2019Secaucus, New JerseyI managed the creation of robust visual directives, while also contributing to the conceptualization and implementation of merchandising strategies, marketing guides, and new product launches. I played a pivotal part in crafting and producing the Visual Execution Tools Booklet, a comprehensive compilation of visual directives distributed to 800+ stores quarterly. This strategic initiative not only contributed to boosting sales but also played a crucial role in enhancing the overall shopping experience for our valued consumers. Working closely with senior leadership, I actively contributed to the conceptualization and successful launch of intricate product and fixture strategies. These strategies proved instrumental in bolstering store sales and reinforcing our brand's market position. Simultaneously, I built and meticulously maintained a robust Excel database containing detailed attributes of over 800 stores. This included fixture counts, product assortments, and architectural nuances, providing a critical foundation for the successful launch of exclusive select store products. One of my key accomplishments was leading the charge in developing an internal app for iOS and Android devices. This innovative app allowed our Visual team to request and analyze real-time photos and provide feedback to stores to better suit their merchandising needs.
The Children's PlaceVisual Specialist - Visual Merchandising Operations/Communications
Mar. 2017 - Mar. 2019Secaucus, New JerseyAs a Visual Specialist, I oversaw the monthly floorset for toddler boy, baby, and accessories, ensuring meticulous attention to detail. I played a pivotal role in establishing visual brand standards through floorset direction and educational materials. Additionally, I took charge of designing and gathering data for the 'business section' of the seasonal brand guide, providing stores with essential information in an engaging and interactive format. A significant part of my responsibilities outside of floorset design involved leading the My Store Map Project, where I designed and initiated a mapping tool for all stores, streamlining operational processes. I actively contributed to the creation and execution of bi-monthly questionnaires, serving as a valuable feedback mechanism for various cross-functional departments. One of my notable achievements as a Specialist was developing the Best in Place incentive program, recognizing and rewarding stores based on the quality of their floorset, marketing, and styling execution. My multifaceted contributions reflect my commitment to driving creativity, efficiency, and engagement across diverse projects.
The Children's PlaceVisual Coordinator – Visual Merchandising Operations/Communications
Feb. 2015 - Mar. 2017Secaucus, NJ
PVHVisual Presentation/Marketing Coordinator
Nov. 2013 - Jan. 2015Bridgewater, NJI was responsible for creating monthly visual directives, lookbooks, and small marketing packages while also contributing to the conceptualization and implementation of merchandising strategies, digital marketing, and new product launches. I took charge of conceptualizing and designing the Men’s and Women’s monthly floorset presentations, ensuring a visually appealing and strategically merchandised display. Collaborating closely with buyers, planners, and the Visual Merchandising team, I orchestrated the effective presentation of incoming products to achieve optimal visual impact and surpass sales goals. Creativity extended to creating window and in-store displays for all IZOD stores, aligning them seamlessly with brand strategy and guidelines. To enhance product knowledge and boost sales, I designed IZOD's Seasonal Lookbook, a comprehensive guide to new products disseminated throughout the field. Frequent travels to IZOD stores allowed me to test and implement new merchandising strategies firsthand. Additionally, I played a pivotal role in proofing daily email blasts and coordinating launch dates with the CRM Team. My responsibilities also encompassed maintaining IZOD’s internal website, The Store Thread, and designing various marketing packages tailored to select store markets. Whether it was crafting temporary marketing materials or handling marketing orders with print vendors, I ensured that every design element contributed to the overall success of the brand.
Creative CircleFreelance Graphic Designer
Apr. 2013 - Jun. 2016Greater New York City AreaAs a freelance graphic designer, I had the pleasure of working closely with a diverse range of clients creating their branding from start to finish. Clients included: - ValueGardenSupply.com, a small e-commerce company specializing in garden supplies, - Turnmill Bar and Restaurant, a vibrant New York City bar focused on creating an inviting atmosphere
Basic Resources, Inc.Graphic Design Intern - Packaging
Jan. 2013 - May. 2013New York, New YorkI created dielines for package inserts, hangtags, and joker tags, ensuring precise and effective designs. Working with renowned brands like AND1, Body Glove, Reebok, U.S. Polo Association, and Van Heusen, I contributed to the preparation of production files, guaranteeing the seamless execution of print materials. My responsibilities also included reviewing submits from overseas vendors, and meticulously assessing colors, materials, and dimensions to maintain consistent quality across projects. Additionally, I utilized my retouching skills to enhance high-resolution photos for both the company website and Walmart.com, contributing to the overall visual appeal and market presence of the brands.
Diane's BeachwearAssistant Manager and Fit Specialist
May. 2011 - Aug. 2013Laguna Beach, CAIn my pivotal role, I not only opened the store but also managed employees, conducted interviews for prospective hires, and served as an essential leader in this small yet highly productive boutique. My contributions extended to assisting in store merchandising and crafting captivating window displays that reflected the brand's essence. As a full-time associate, I excelled in the sales of high-end designer apparel, demonstrating a keen understanding of the products and effectively communicating their value to customers. My role specialized in consulting with clients, where I skillfully addressed their specific summer apparel needs, ensuring a personalized and satisfying shopping experience.
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