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Work Background
Clarus CommunicationsChief Marketing Strategist
Nov. 2025Learn more about our services at: teamclarus.com
➥Market Expansion Accelerator
Rapid market entry for companies that can't afford 18 months of trial and error. We build market-specific positioning, launch integrated campaigns, and generate an early pipeline…fast. ➥Strategic Marketing Reset
A comprehensive audit and realignment that cuts through the noise, identifies what's actually working, and builds a focused execution plan that gets your team rowing in the same direction, in weeks, not months. ➥Revenue Performance Partnership
Your outsourced growth team with one job: deliver measurable pipeline. We audit, optimize, and execute across your full revenue engine, and we're accountable for the results, not just the activity.
WorldatWorkMarketing Director
Jul. 2018 - Nov. 2025Scottsdale, AZWorldatWork is a global professional association that provides a range of Human Resources, Compensation, and Total Rewards solutions. ⌨ Learn more about our services at: www.worldatwork.org As Marketing Director, I am accountable for managing and optimizing key marketing operations to drive progress toward organizational goals. To carry out my mandate, I partner across cross-functional teams to refine the brand identity, communicate the unique value proposition of WorldatWork services, and position the company as a go-to resource and industry standard for integrated HR and compensation solutions. Among my accomplishments, I have: ➥ Led a 7-person marketing and demand generation team to increase annualized lead generation by 10%+. ➥ Set growth and performance benchmarks, established analytics to monitor key performance criteria, and consistently evaluated the reach and impact of marketing campaigns ➥ Developed, tracked, and optimized the brand vision, identity, and roadmap across all channels and customer touchpoints. ➥ Revitalized the brand via new stories, guidelines, visual direction, and messaging strategies. ➥ Accelerated the development of demand and lead generation campaigns. ➥ Collaborated with a new digital agency to overhaul the strategy governing social media, PPC, and SEO marketing. ➥ Sourced and qualified a new PR agency to support the company’s product launches and thought leadership via targeted speaking opportunities, bylines, and interviews in select business and trade publications. ➥ Developed go-to-market strategies for new products, including: positioning, messaging, customer journey optimization, and campaign building. ➥ Partnered with the sales team to create sales presentations, marketing materials, and campaign collateral. ➥ Ensured the seamless integration, adoption, and utilization of Marketo across the enterprise. ➥ Reorganized the team to position the right people in the right roles and reverse low group morale.
Bailey's Doggy Directory, LLCFounder, PR & Social Media Strategist, Blogger
Mar. 2015 - Jan. 2019Chandler, AZIn 2015, I established a digital business and innovative website to provide comprehensive information services, reviews, and insights for dog owners within the local community. I provided a consolidated resource for 20+ categories of dog services within the Phoenix region. Among my responsibilities, I oversaw all day-to-day activities to ensure the profitable operation of the business, including: strategic planning, marketing, sales, lead generation, website design, and public relations, among others. Here are some of the ways I’ve made positive contributions to business growth: ➥ Designed a website and blog to provide practical advice, guidance, and reviews of shops and service providers within the region. ➥Integrated full search functionality into the website to provide a seamless browsing experience. ➥ Cultivated a strong social media following; scaled to 2,000+ followers within a few months. ➥ Established a sophisticated media relations strategy; garnered articles in the East Valley Tribune and San Tan Sun News, secured a TV appearance on ABC’s Sonoran Living Live, and obtained a radio feature on Networking Arizona.
GE Capital, AmericasVP Communications
Mar. 2004 - Apr. 2013Scottsdale, AZAs VP of Communications, I was responsible for overseeing all communications, marketing, advertising, and PR activities for the organization. I led the development of all internal/external communications material to promote corporate initiatives, inform and engage employees, raise the company’s public profile, and position the firm as a thought leader in its industry. Some of my additional contributions include: ➥ Worked closely with sales teams to launch a suite of email and direct marketing campaigns. ➥ Leveraged account-based marketing best practices to drive a 10% YoY increase in revenue generation. ➥ Served as GE brand ambassador; represented internal brand values in all communications collateral. ➥ Cultivated trusted-advisor relationships with the CEO and leadership team. ➥ Planned and coordinated a suite of industry conferences, townhalls, and experiential events to promote organizational goals. ➥ Employed online forums, round tables, newsletters, and employee meetings to increase employee engagement scores by 25%. ➥ Developed and launched the company’s first social media strategy as part of a modern digital marketing framework. ➥ Nurtured relationships with industry press to revitalize GE’s public relations strategy. ➥ Contributed the development of a high-profile national television campaign; provided routine guidance on advertising strategy, design, placement, and analysis. ➥ Received the ‘Leadership Award’ in 2005 for successfully generating sustained positive publicity. ➥ Supported multiple rounds of corporate acquisitions; collaborated with HR teams to seamlessly integrate disparate cultures and provide communications assets to employees of newly acquired companies.
Intentia Americas, Inc.Marketing Director
Jun. 1999 - Feb. 2004Schaumburg, ILLed all marketing activities for North America including public relations, advertising, direct mail and email campaigns, designed new website, implemented company-wide CRM system and developed lead analysis plan. Developed marketing plan and strategy that increased qualified lead generation by 25 %.
This was a great learning experience for me in both international business and in marketing. Intentia was headquartered in Stockholm, Sweden, which gave me the opportunity to work with marketing leaders from all over the world and to create my own marketing strategy for North America.
Platinum TechnologyMarketing Specialist
Apr. 1996 - Jun. 1999Oakbrook, IL- Wrote and edited internal communications newsletter
- Worked with public relations agency in securing press releases and press coverage
- Coordinated and executed seminars and trade shows with an increase in lead generation
- Developed lead tracking system with sales management team
- Responsible for coordinating and executing annual
customer conference
Productions USAProduction Assistant
Jan. 1995 - Dec. 1996Chicago, ILEvent planner for corporate clients such as the Chicago Bulls, NBC and Amoco.
Apple VacationsIntern
Jan. 1994 - Dec. 1995Elk Grove Village, ILCommunications internship
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