FedExRegional Digital Marketing and Advertising Lead
Jan. 2017 - May. 2020Dubai, United Arab EmiratesSpearheaded the MarTech strategy of the MEISA region and selected as one of the global leads for launching FedEx’s new brand positioning, Possibilities, with full regional localization. Led MENA rollout new content hosting platform, from assessment and UAT, to translation and full migration to AEM. Managed the partnership strategies and award-winning activations for the UEFA Champions League and ATP Tour, delivering brand awareness, commercial growth, customer loyalty, and employee engagement.