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Work Background
PWD Digital AgencyHead of Development
Jan. 2024Perth, Western Australia, Australia
Mash Media MarketingTechnical Lead
Jun. 2019 - Jan. 2024Perth, AustraliaTeam Leadership: Oversee and manage a cross-functional digital team of 3 designers, 5 developers, and 3 technical SEO specialists to ensure efficient collaboration and project delivery. Server & Hosting Management: Install, configure, and maintain dedicated Cloud Linux servers for Mash Media and its clients, handling hosting infrastructure and client email accounts. Platform Implementation: Introduce and integrate new tools—such as SERanking, ChatGPT, SEO Buddy, and a comprehensive Backlinks Master List—to optimize SEO processes and performance. Client Solutions & Problem Solving: Serve as the primary technical point of contact, addressing client needs and troubleshooting issues to deliver effective, high-quality solutions.
The Studio Creative Agency Pty LtdDirector
Aug. 2017 - Jul. 2023Perth, AustraliaStrategic Oversight: Provide overarching vision and leadership for digital marketing, SEO, SEM, and WordPress/Divi web development services, ensuring alignment with clients’ objectives. Team Growth & Management: Build and nurture a cross-functional team of creative and technical professionals, fostering collaboration and high-quality deliverables. Data-Driven Decision Making: Leverage analytics to refine campaign strategies, evaluate performance, and optimize ROI across multiple client portfolios. Client Relations & Business Development: Cultivate strong client partnerships, identify growth opportunities, and expand the agency’s range of offerings to drive sustainable success.
HBF HealthDigital SEM Strategist
Feb. 2015 - May. 2016Perth, Australia
Holistic Digital MarketingHead of Digital
Oct. 2014 - May. 2015Perth, Australia
Titan Digital, Perth WAHead of Digital
Jul. 2013 - Sep. 2014SubiacoMain responsibilities are overseeing and managing the digital marketing team, both here and overseas, as well as implementing and controlling the workflow of processes, products and services, which include; SEO, Social Media, Email Marketing and PPC advertising (Pay-Per-Click). Accountable for project management by being the point of contact for clients and making the final decision on digital marketing strategies. Meeting the overall goals of Titan Digital by maintaining a high level of work throughout the department and by getting better results for clients.
LuminosityWeb Developement Manager
Jul. 2010 - Jul. 2013West LeedervilleWeb developer manager – Provide training to staff members, Adhere to strict time management, Implement new web technology on a Content Management Systems – Web server management, Liaise on an individual tailored basis with clients. Charged with increasing sales in major and global accounts while also expanding local customer base.
WoocomTeam leader
May. 2009 - May. 2010HamersleyWeb developer, Provide training to staff members, Adhere to strict time management, Implement new web technology on a Content Management Systems – Web server management, Liaise on an individual tailored basis with clients.
C&P Network SolutionsSole Trader
Jun. 2008 - Aug. 2017Perth, AustraliaEnd-to-End Digital Services: Provide comprehensive digital marketing, SEO, SEM, and website development (WordPress/Divi) services for a range of clients. SEO & Marketing Strategy: Develop, implement, and monitor SEO strategies—including keyword research, on-page optimization, and link-building—to boost online visibility. Data-Driven Campaigns: Leverage data analytics to refine SEM strategies and measure campaign performance, ensuring a strong ROI for clients. LinkedIn Marketing: Create and execute targeted LinkedIn marketing campaigns to expand brand awareness and drive lead generation. Workflow Optimization: Streamline processes and project management to enhance efficiency and maintain consistent quality in all deliverables.
LevartWeb Developer
Nov. 2007 - May. 2009BalcattaTalk with clients, and discuss ideas to get a clear understanding of their requirements, Develop the website content, Manage the image and copyrights of the company on the internet, Decide on the design aspects of the website, Ensure the text and graphic elements mesh together as a cohesive, eye-catching work, Develop custom programs to extend the functionality of the website, Talk with writers, designers, system administrators and other IT staff to make sure the website will fulfill its purpose, Maintain or update the website once it is completed by adding new content, illustrations or features
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