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Work Background
SkySkinGPT Developer
May. 2025Built an AI-powered assistant that helps consumers discover research-backed, affordable alternatives to luxury skincare - Combines ChatGPT with Google Gemini reports and ingredient-level data
- Compares products using dermatology and anti-aging science, not hype
- Automates expert-level insights for smarter, more transparent skincare choices
SellGeniusGPT Developer
Mar. 2025Developed a predictive AI tool to help eCommerce brands optimize product selection and forecast performance pre-launch. - Analyzes product imagery to forecast popularity and identify return risks
- Surfaces marketplace friction points using GPT + Gemini insight layers
- Delivers strategic recs on ad creative, merchandising, and sell-through potential
January DigitalSalesforce Marketing Cloud Specialist
Jan. 2024 - Dec. 2024Brought in to optimize SFMC for B2B lead generation and train in-house teams for long-term success. - Led email buildout, segmentation, and list strategy to increase engagement
- Delivered full-funnel campaign execution using Salesforce Marketing Cloud
- Trained internal marketing lead on platform best practices and workflows
Verano Water GroupStrategic Advisor
Jan. 2022Scottsdale, Arizona, United StatesAdvised a portfolio of innovation-led subsidiaries on growth strategy, GTM execution, and commercialization frameworks to translate deep tech into scalable revenue. - Aligned product, ops, and innovation teams across 4+ subsidiaries, reducing strategic silos by 60%
- Developed board-level GTM and KPI frameworks, driving a unified 12-month growth roadmap
- Translated R&D outputs into 3 scalable business models, securing investor interest for 2 initiatives
- Led GTM launch of Abtech’s flagship tech, accelerating time-to-market by 40%
- Supported M&A integration with unified growth playbooks and operational alignment
SkyDiamond EliteLead Generation Specialist
Jan. 2022 - Dec. 2024Texas, United StatesDirected digital performance strategy across paid media, SEO, UX/CRO, email, and CRM for top-revenue B2B accounts. - Managed cross-channel campaigns to drive acquisition and retention
- Led UX and conversion optimization to improve lead quality and sales funnel performance
- Oversaw CRM and email flows tailored to high-value client segments
LAKEEmail Marketing Specialist
Jan. 2022 - Dec. 2022Savannah, Georgia, United StatesUsed analytics to guide creative and improve lifecycle marketing performance across email and SMS. - Analyzed performance data via GA, Klaviyo, and Attentive
- Identified audience insights to optimize segmentation and timing
- Advised on creative and campaign strategy to lift engagement
SkyDiamond EliteConsumer Insights Specialist
Jan. 2021 - Dec. 2023Design and deliver behavioral research programs that turn customer data into high-conversion strategies across DTC, luxury, and subscription-based eCommerce brands. - Ran interviews, surveys, and A/B tests to uncover behavioral patterns
- Applied insights to UX, pricing, email, and checkout flows
- Improved CRO and reduced churn through segmentation and testing
- Designed and implemented GTM strategies for consumer retail brands
SkyDiamond EliteAccount Strategist
Jan. 2021 - Dec. 2022Texas, United StatesLed strategy and client success for top-revenue accounts across eCommerce, DTC, B2B, and lifestyle brands—balancing performance insight with high EQ to grow trust and results. - Directed 6- and 7-figure campaigns across email, paid media, and brand initiatives
- Advised stakeholders from tactical teams to C-suite across high-growth accounts
- Built internal systems to improve team collaboration, creative delivery, and client satisfaction
SkyDiamond EliteRetention Specialist
Jan. 2019 - Dec. 2021Texas, United StatesDesign and optimize email + SMS programs for B2B and DTC brands focused on acquisition, automation, and retention. - Built full-funnel lifecycle flows using behavioral triggers and dynamic segmentation
- Increased list growth and revenue through pop-ups, lead magnets, and A/B testing
- Improved RPS and engagement across Klaviyo, Attentive, and more
AbTech Industries Inc.Head of Marketing
Jan. 2019 - Dec. 2022Scottsdale, Arizona, United StatesLed marketing strategy and execution for a sustainability-focused tech company, aligning campaigns with revenue and growth goals. - Drove lead acquisition and brand visibility through multi-channel campaigns
- Used analytics to refine targeting and improve ROI across digital channels
- Collaborated with sales and product to align GTM and demand gen strategy
Southern New Hampshire UniversityProgram Designer
Jan. 2019 - Dec. 2019Manchester, New Hampshire, United StatesChosen as 1 of 10 instructors nationwide to co-create a top-performing MBA program. - Co-developed business, marketing, GTM strategy, and innovation courses using design thinking
- Integrated eCommerce, digital strategy, and startup casework into the curriculum
- Delivered academically grounded, industry-relevant learning across global cohorts
AbTech Industries Inc.Marketing Manager
Jan. 2017 - Dec. 2019Scottsdale, Arizona, United StatesDirected end-to-end marketing operations with a focus on efficiency, brand alignment, and measurable impact. - Designed lead-to-close GTM for aftermarket program, and infrastructure using Salesforce
- Led trade show strategy, training, and execution to support business growth
- Managed website and marketing materials to maintain a strong digital presence
- Used Salesforce CRM to track ROI and analyze campaign performance
AbTech Industries Inc.Salesforce Consultant
Jan. 2016 - Dec. 2017Scottsdale, Arizona, United StatesLed the implementation and optimization of Salesforce CRM for a national sales team, aligning platform use with business performance goals. - Streamlined operations and improved adoption through tailored configuration
- Built custom reporting to enable data-driven sales and marketing decisions
- Defined use cases to align CRM functionality with team workflows and KPIs
Southern New Hampshire UniversityGlobal Business Instructor
Jan. 2016 - Dec. 2021Manchester, New Hampshire, United StatesTaught international business courses with a focus on market entry, strategy, and global growth. - Led 50+ classes and trained 1,000+ students on global market evaluation
- Delivered applied lessons in international strategy and business development
- Specialized in turning theory into actionable, real-world frameworks
SalesforceService Delivery Specialist
Jan. 2012 - Dec. 2012San Francisco, California, United StatesSupported CRM implementation and onboarding operations to improve efficiency and scale across teams. - Launched an internal onboarding website for 100+ new hires
- Assisted with data migration, user support, and CRM adoption
- Contributed to process improvements through project coordination
Procter & GambleSocial Media Marketing Manager
Jan. 2012 - Dec. 2012Geneva, SwitzerlandLed multi-market social strategy and performance analysis to drive brand awareness and engagement for Pringles across Europe. - Pioneered social-led GTM campaign frameworks for Pringles across 4 European markets
- Grew Pringles UK Facebook audience by 50K in 2 months through targeted campaigns
- Managed content and social execution across UK, Sweden, Norway, and Denmark
- Led P&G’s first Europe-wide social media performance review to inform campaign strategy
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