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Work Background
OfficeRnDCustomer Marketing Manager
May. 2024
AnthillBrand Manager
Jan. 2023 - May. 2024Sofia, Sofia City, Bulgaria
Entract 127Marketing Manager
May. 2022 - Nov. 2022Sofia, Sofia City, Bulgaria- Led the marketing activity for the various offerings of the flex space in line with the business objectives for brand awareness, acquisition and retention - Utlised a range of channels to generate new leads and raise awareness incl. website, digital, social media and print advertising - Achieved 60% audience growth across LinkedIn and Instagram by posting regular and relevant content for our target audiences - Improved website user experience through site speed and navigation optimisation, introduction of clear call to actions and relevant content
Aldermore Bank PLCMarketing Manager - Commercial Real Estate
May. 2021 - May. 2022- Led the marketing proposition plan for the commercial real estate area of the bank in line with the business objectives for acquisition, growth and retention - Created and executed engaging and coherent campaigns to raise awareness of the commercial real estate products among our target audiences, and generate leads utilising various channels including website, email, social media, programmatic, digital, and print advertising - Measured marketing activity performance through Tableau and Google Analytics to gain key insights and learnings to help shape future communications to enable better response from target audiences, and establish ROI - Managed the production and promotion of case studies to demonstrate customer support and value of products - Developed effective relationships with internal and external stakeholders and manage stakeholders’ expectations, including higher management, third party agencies, customers and intermediaries - Kept track of the marketing budget spend for commercial real estate and work out how to use it effectively to drive good results
Aldermore Bank PLCMarketing Executive - Business Finance
May. 2019 - May. 2021Reading, United Kingdom
Aldermore Bank PLCMarketing Assistant - Business Finance
Mar. 2018 - May. 2019Reading, United Kingdom
soors.itMarketing Assistant
Oct. 2017 - Dec. 2017Reading, United Kingdom- curation of blog articles from different event management software vendors - writing of blog articles for the blog of soors.it - gathering information about event management software vendors that are to be included in the online platform of soors.it - work on the Twitter page of the startup - testing of the platform by doing presentations on what needs to be worked on, corrected or changed - giving suggestions about how the layout of the platform should be structured
etouchesSummer Marketing Intern
Jul. 2017 - Aug. 2017Reading, United Kingdom- preparation of competitive analysis reports on the existing competitors of etouches in the EMEA region - responsible for the inventory of marketing materials - research and preparation of informative report on the subject of GDPR /how it affects companies on EU territory or other dealing with EU citizens/ - sourcing of people from companies, potential clients of etouches, through the use of Datanyze - learning and understanding of Salesforce
Sopharma Trading JscMarketing Intern Retail Services
Aug. 2016 - Sep. 2016Sofia, Bulgaria- work in the retail services department of the company on the development of new chain of pharmacies ‘SOpharmacy’ - research and analysis of potential and existing competitors of the pharmacy - development of the loyalty program of the pharmacy chain - helping the editor of a lifestyle magazine that is distributed in the pharmacies, called ‘SOhealth’ - writing of articles and searching for materials for the magazine
ilyan.com SofiaDigital Marketing Intern
Jul. 2015 - Sep. 2015Sofia, Bulgaria- responsible for Facebook pages of different brands /Unilever Food Solutions Bulgaria, Milka Bulgaria, Chupa Chups Bulgaria/ - formulation of social media posting plans for the brands - analysis of organic/paid reach of Facebook posts - development of ideas for the advertisement of different brands - teamwork: brainstorming of ideas for the development of a website for a Unilever Food Solutions Bulgaria campaign
Michael Wisher and Associates LtdCaterer
Nov. 2014 - Jan. 2015Reading, United Kingdom- team leader of a team of four: development of leadership skills and flexibility - teamwork: cooperation with colleagues for the serving of meals
VUZF UniversityMarketing Intern
Aug. 2013 - Sep. 2013Sofia, Bulgaria- responsible for the recruitment of postgraduate students - conducting interviews with future students - development of ideas for promoting the university - work on different projects for the promotion of the university with other colleagues of the department, exchanging research and ideas
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